It wouldn’t have been tough to improve the Toyota Prius. While it soothed the souls of customers focused solely on fuel economy, it was rather dull and reluctant. A new paint color, a more interesting key fob, or even Minesweeper in the infotainment system would have helped.

None of the above were pursued to create the all-new Toyota Prius. Instead, a complete, top-to-bottom, inside and outside, six-ways from Sunday redesign has the automotive world gawking in near disbelief. Below are five things you need to know about the new Prius and why the Toyota hybrid is no longer the butt of any jokes.

1. The new Prius is shockingly attractive

The one that started it all, ready to lead the way again. Say ? to the all-new 2023 #Prius: https://t.co/y7Hq17HXo2 #LetsGoPlaces pic.twitter.com/vh4SwZKSqR

— Toyota USA (@Toyota) November 17, 2022

The Toyota Prius always had looks only a mother could love. However, it has shed its awkward and ugly exterior from something Toyota itself describes as a “flowing, one-motion silhouette.” At first glance, it may seem like the new Prius has gotten a bit sportier. Is the hyper-miler now a two-door coupe? No, it’s a clever design. Much like Toyota’s C-HR, the rear door handles are integrated into the window trim, making it look like it has only two doors.

The new Prius is underpinned by the second generation of Toyota’s TNGA-C architecture—a global unibody compact platform. With lighter, lower, and more rigid underpinnings, the 2023 Toyota Prius is longer, lower, and wider than its predecessor. It’s an elegant, sleek, and surprisingly seductive shape that is all but common among eco-minded vehicles.

2. The Prius is even more fuel efficient than before

cars, toyota

2023 Toyota Prius | Toyota

The hallmark of the Prius has been its fuel economy since its 2000 debut in the American market. The 2023 Toyota Prius is no different. The fifth-generation hybrid system will achieve 57 mpg in the LE trim front-wheel drive model (FWD), per Toyota.

Toyota crafted the Prius to join their 10 hybrids, two plug-in hybrids, a bZ4X EV SUV, and the hydrogen-powered Mirai to achieve carbon neutrality. The 2023 Prius will wear Toyota’s new “Beyond Zero” badge as a symbol of that commitment.

3. Surprisingly, the Prius is now a quick car

Speed and power are not areas where the Prius did well, nor was it asked to. However, the 2023 Prius is the fastest and most powerful yet. The hybrid powertrain is coupled with a larger 2.0-liter engine and a newly developed lithium-ion battery located underneath the rear seat. The battery pack offers a 15 percent increase in output compared to the previous generation nickel-metal-hydride unit.

The result is a combined 194 horsepower—196 horsepower in all-wheel drive (AWD) models—a massive leap from the fourth generation’s 121-hp 1.8-liter. The Drive reports that FWD models hit 60 mph from a standstill in just 7.2 seconds. 

Higher-priced all-wheel drive models cut that time by 0.2 seconds, nearly a three-second improvement over the previous Prius. Subsequently, the new Prius is as quick as the last-generation Toyota 86.

4. Toyota added some quirks to the ever-serious Prius

cars, toyota

2023 Toyota Prius Interior | Toyota

The Toyota Prius has always been quite a serious car. After all, it takes sternness to battle against rising global temperatures. Yet, the new Prius was designed to bring out some laughs. For example, the eagle-eye reviewers at Car and Driver spotted several hidden details inside and outside the new hybrid.

Using their “Hybrid Reborn” slogan for the fifth-gen model, the phrase is found in a few locations on the Prius. For instance, on the cowl below the windshield and inside the back hatch opening. The Prius is also full of hashtags.

A hidden compartment in the front of the center console, below the cup holder tray, is labeled “#hiddencompartment.” Toyota includes a handy “#glovebox” label inside the glovebox to remind customers of the days when people kept gloves in there.

5. The 2023 Prius excites with a new identity

One of the most critical aspects of the 2023 Toyota Prius is how its identity has changed. Gone is the sole reason one would have bought a Prius: its fuel economy. Before, the Prius never had to pull at one’s internal emotional strings—that sense of desire, excitement, sensuality, or zeal.

The only appeal a Prius had to offer was found in longevity rather than spontaneity. It would always be there for you in a dependable, rehearsed manner but lacked the intimacy found in seeking wonder.

Philosophical postulations aside, the Prius is finally a cool car—not for what it does, but for what it is. It’s a low-slung, tech-heavy, slightly comical, and trustworthy mode of transportation that’s easy on the eyes and the environment.

TECH NEWS RELATED

3 Most Reliable Lexus Models

While there are a few automotive brands out there known for being reliable, one of the top companies with several durable models in its lineup is Lexus. Which vehicles are the top three for being reliable rides? Why does reliability matter? Lexus logo | Getty Images When you buy a ...

View more: 3 Most Reliable Lexus Models

The Cheapest New Dodge Charger Is a Versatile Sedan Option With One Big Issue

The Dodge Charger offers everything from a sensible V6 and all-wheel drive to supercharged tail-happy sports sedans. Better yet, the cheapest offering in the model’s lineup, the SXT, is versatile and well-suited for daily driving. However, the 2023 Dodge Charger SXT has one glaring issue: it’ll be the last car ...

View more: The Cheapest New Dodge Charger Is a Versatile Sedan Option With One Big Issue

Cheapest New Audi Is 1 of the Best Small Luxury Cars, Says Car and Driver

Audi has a solid lineup of luxury vehicles — with their good driving dynamics, premium features, and attractive designs. Also, compared to some other luxury brands, Audi models are relatively affordable. This includes the 2023 Audi A3 subcompact sports sedan, which is the cheapest new Audi car. Also, according to ...

View more: Cheapest New Audi Is 1 of the Best Small Luxury Cars, Says Car and Driver

GM Just Announced An All-New Small-Block V8 Is Coming

The electrification zeitgeist is in full swing, but gasoline-powered engines won’t disappear overnight. Nor will V8 power, as GM just confirmed a new small-block V8 engine is coming soon. This will be the sixth generation of the legendary small-block V8 that has powered so many Chevy and GM products since ...

View more: GM Just Announced An All-New Small-Block V8 Is Coming

Best car tool kits 2023

Whether you're looking for an emergency set of basic tools or something more comprehensive, a good tool kit can save you lots of stress – but who makes the best?...

View more: Best car tool kits 2023

The Lectron Adapter Will Let You Charge a Ford Lighting at a Tesla Station

Electric vehicle charging ports are mess. Some use one type developed in Europe, others use a Japanese system, and then Teslas use their own. But, what about those who have access to a Tesla charger, but want to charge something else, like a Ford F-150 Lightning? The Ford F-150 Lightning ...

View more: The Lectron Adapter Will Let You Charge a Ford Lighting at a Tesla Station

How Much Does a Nissan Tune-up Cost, and What Do They Do?

Keeping up with your Nissan‘s regular maintenance means you get optimal performance and fewer chances of major breakdowns. With that, you save on fuel costs and significant repairs and avoid the inconvenience of your car breaking down or stalling in the middle of the road. Naturally, tune-ups are a considerable ...

View more: How Much Does a Nissan Tune-up Cost, and What Do They Do?

How Does the New Corvette E-Ray Stack Up Against Hybrid Hypercars?

The new 2024 Chevrolet Corvette E-Ray isn’t just the latest stage in the Corvette’s evolution into a world-class supercar. Instead, it’s a reminder that the latest generation of plastic fantastic can punch well above its weight class. For instance, the new hybrid Corvette is quick enough to compete with several ...

View more: How Does the New Corvette E-Ray Stack Up Against Hybrid Hypercars?

4 Snow Plow Safety Tips When Encountering These Vehicles on the Road

Alpine is Coming to the U.S, but it’s Not Bringing the Goods

What’s the Toyota Highlander Hybrid Towing Capacity?

1990s GMC Typhoon: There’s Never Been an SUV That Can Beat It

Your 2022 Ford Maverick Might Have Faulty Airbags

This Older Porsche Infotainment Upgrade Helps Modernize Your 911 and Cayenne

Only 1 Type of Buyer Should Even Consider the 2022 Jeep Compass

3 Most Common GMC Sierra 1500 Problems Reported by Hundreds of Real Owners

5 Used Cars with the Biggest Price Drops

Incredibly Rare and Awesome Pontiac GTO Judge Sold for $1.5 Million

Is the 2023 Toyota RAV4 Too Old to Keep Up?

Carroll Shelby’s 100th Birthday Honored by Centennial Edition Mustang

OTHER TECH NEWS

Top Car News Car News