Amazon Prime Day Sale, Amazon, covid, Prime Day sale, RedSeer Consulting, India, Amazon India, Forrester Research, postponed

Amazon’s flagship Prime Day sale, which is scheduled to take place globally in June, has been postponed in India due to a surge in Covid-19 cases across the country in the second wave of the outbreak.

The Prime Day sale will not be conducted in India and Canada in June due to the spreading infections, even as Amazon goes ahead with plans to host the event in markets including the United States, UK, Germany, France and Spain.

A spokesperson for Amazon India confirmed to ET that the company had decided to pause its Prime Day event in India owing to the current Covid-19 situation and said it was working on figuring out when the event can be held.

No new date for the sale has been announced for India or Canada, yet.

Amazon has traditionally held its Prime Day sale in July but had to push it to October for most global markets last year on account of the pandemic.

This year, the company has brought forward the date, saying it would be better for customers, sellers and vendors.

“There are a number of factors,” chief financial officer Brian Olsavsky had said during the company’s first quarter earnings call, explaining the rationale behind hosting the sale in June this year. “It might be better — for customers, sellers and vendors to experiment with a different time period.”

In India, which saw relatively fewer infections and deaths last year, Amazon had held its Prime Day sale in August.

It was the first big online sale in the country after the nationwide lockdowns were lifted in phases and saw sales of as much as $500 million (about Rs 3,700 crore) during the two-day event, according to Forrester Research.

Moreover, Amazon’s 2020 Prime Day sale in India kicked off recovery in the sector continuing into the Independence Day sales, followed by the month-long Diwali festive period.

Despite having lost close to three months during the lockdowns when the e-tailing industry was forced to ship only essential items, the industry is estimated to have grown by 40% to $38 billion in 2020, according to market tracker RedSeer Consulting.

While there are no estimates on how India’s overall e-commerce industry is performing in 2021, experts and insiders say sales are largely down across the country as consumer sentiment has taken a hit due to the second wave.

The only bright spots for e-commerce are food and grocery, and pharmaceutical categories, sales for which have surged after caseloads jumped and states began imposing lockdowns, starting in April, to curb the spread of the virus.


Japan travel news, japan travel guides, japan holiday destinations and japan reviews

LATEST NEWS

NEWS RELATED

Bezos' 2021 Space Odyssey a risk too far for insurers

Launching one of the richest individuals on earth into orbit has proved a leap too far for insurers, who are not ready to price the risk of losing Jeff Bezos or his fellow space travelers. Amazon CEO Bezos, a lifelong space enthusiast, has been vying with Elon Musk and Richard…

Read more: Bezos' 2021 Space Odyssey a risk too far for insurers

Sennheiser launches MKE 400 shotgun microphone in India at Rs 16,990

Sennheiser has expanded its product portfolio in India. The company has launched Sennheiser MKE 400 shotgun microphone. The device comes with features like protection from wind and handling noise, the ability to eliminate background noise and flexible adaptation to sound source. Sennheiser MKE 400 shotgun microphone is priced at Rs…

Read more: Sennheiser launches MKE 400 shotgun microphone in India at Rs 16,990

New India e-commerce rules worrying, US-India Business Council says in an internal email

New Delhi: A top lobby group that is part of the U.S. Chamber of Commerce believes India’s proposed new e-commerce rules are a cause for concern and will lead to a stringent operating environment for companies, according to an email reviewed by Reuters. India this week spooked online retailers like…

Read more: New India e-commerce rules worrying, US-India Business Council says in an internal email

Amazon restores services after multiple users face outage

Multiple users experienced a brief outage at Amazon.com Inc’s platforms including Alexa and Prime Video before services were restored, according to outage monitoring website Downdetector. More than 6,200 user reports had indicated issues with Amazon’s online store site, as of 0148 GMT, while about 1,700 users reported problems with Prime…

Read more: Amazon restores services after multiple users face outage

Focusing on providing reliability to customers: Amazon India

Amid the unprecedented impact of COVID-19, Amazon, an e-commerce firm, has focused on providing reliability to customers, ensuring safety of employees, and helping sellers get back on their feet, a top official of the company said on Wednesday. Insights shared by Amazon India indicated that Prime members continue to adopt…

Read more: Focusing on providing reliability to customers: Amazon India

Amazon app quiz June 24, 2021: Get answers to these five questions to win Rs 20,000 in Amazon Pay balance

Amazon daily app quiz is now live. As part of the quiz today, the e-tailer is giving the participants a chance to win Rs 20,000 in Amazon Pay balance.The daily app quiz comprises five questions that are based on general knowledge and current affairs. A participant has to answer all…

Read more: Amazon app quiz June 24, 2021: Get answers to these five questions to win Rs 20,000 in Amazon Pay balance

New India e-commerce rules set to hit Swiggy and Zomato, Ola and Uber

Bengaluru: The government’s proposed changes for the e-commerce sector will impact a wide range of online companies selling goods and services, at least four industry sources told ET. The Department of Consumer Affairs’ proposals will hit online travel company MakeMyTrip, food delivery firms Zomato and Swiggy, ride-hailing service providers Ola…

Read more: New India e-commerce rules set to hit Swiggy and Zomato, Ola and Uber

US House floats antitrust bills aimed at Big Tech

(Reuters) – The US House Judiciary Committee on Wednesday began work on a package of six antitrust bills, many aimed at reining in Big Tech, in what is expected to be a lengthy, contentious session. US Representative Jerrold Nadler, the Democratic chairman of the Judiciary Committee, in an opening statement…

Read more: US House floats antitrust bills aimed at Big Tech

US House panel to take up Big Tech antitrust bills amid vociferous criticism

Airtel revises its Rs 349 and Rs 299 prepaid recharge plans

US senator presses Amazon, Google on Matter smart-home effort

Why e-tailers are upset over India's new draft e-commerce rules

Amazon sees Prime Day sales boost amid supply chain snags

Big Tech firms, fearful of antitrust bills, blitz Washington with lobbying

India e-commerce rules cast cloud over Amazon, Walmart and local rivals

Amazon giving users ‘incentive’ to ditch Google Photos in the US, may launch in India soon

OTHER NEWS