apple kept ben stiller in the dark over 'severance' viewership

AppleInsider is supported by its audience and may earn commission as an Amazon Associate and affiliate partner on qualifying purchases. These affiliate partnerships do not influence our editorial content.

Executive producer and director of “Severance” Ben Stiller didn’t know what kind of audience the show would get on Apple TV , with Apple giving very little specific data about who is streaming its content.

“Severance” has been a hit for Apple TV+, with the thriller securing 14 of Apple’s 52 Primetime Emmy nominations in its first season. In an interview, movie star and director of the show Ben Stiller admits he doesn’t really know how well the show is doing, as Apple doesn’t get specific about its data at all.

Discussing how the show is a critical hit with Decider, Stiller said production teams “never know how it’s gonna go.” In committing to the tone of the show, Stiller didn’t know how people would respond. “You just hope that people are going to get it.”

The crew “put their whole heart and soul into it, and it doesn’t get the recognition, sometimes, so you know it’s good,” he mentions about the feedback from critics.

Stiller then moves on to getting that feedback, as it is “a big mystery of who’s watching what on streaming. They (Apple) don’t really tell you.”

On the kind of data he gets from Apple, Stiller says “it’s really weird. They sort of give you kind of an idea. But it’s not like ratings or box office numbers or anything like that. It’s like graphs and charts that are relative.”

Stiller said it was “hard” to work out how the show was performing as “they don’t tell you the numbers” at all. Receiving graphs and charts that show trends with “peaks and valleys,” Stiller say “you don’t know what the baseline is. I guess could be like, based on 100 people or could be like, 200 million people. We don’t know.”

While Apple tells him “Yes, this is doing well,” the feedback still is difficult to take. “You’re trying to interpret what they’re saying. But they’re straightforward. It’s just that’s how, I guess, all the streamers do it.”

Away from the numbers, Stiller insists visiting San Diego Comic-Con for a panel was a great sign of the show’s success. “Seeing all those people there. That was the first time I was like, Oh, wow, this is really like There are people who are really watching this, like human beings to connect with on it.”

Apple TV+ is not the only streaming service that keeps its content producers in the dark. Other platforms like Netflix and Amazon keep their cards close to their chest about popularity and viewership volume.

The lack of data points often leaves show runners to look elsewhere for hints of information such as Nielsen’s streaming ratings, which counts Apple TV+ alongside other services.

Stiller also clarifies comments made during the Comic-Con panel that an earlier version of the series was more “acid-trippy,” in that the script included elements “just for weird’s sake,” which was also “hard to reconcile with reality.” There was an importance that there were “rules for this place and rules to the world” that had to be adhered to, and that it had to be brought “back down to Earth a little bit.”

For the second season, Stiller says “there are definitely some real fun, weird things” on the way, but that it needs to remain relatable to the concept of a work family and the characters as human beings.

TECH NEWS RELATED

Some Flipkart Users Whose iPhone 13 Order Was Cancelled Are Now Getting Rs 10,000 Coupon From the E-commerce Platform

Flipkart Big Billion Days sale is currently live. The Flipkart sale ends on September 30 and is offering heavy discounts and offers on several products to consumers in India. During the sale, the iPhone 13 was available for under Rs 50,000. Currently, customers can purchase the iPhone 13 for ...

View more: Some Flipkart Users Whose iPhone 13 Order Was Cancelled Are Now Getting Rs 10,000 Coupon From the E-commerce Platform

South Korean telcos raise subsidies on Galaxy Z Flip 4 ahead of iPhone 14 launch

Each new iPhone launch affects the sales of Samsung’s Galaxy smartphones. This year, Apple launched four new iPhones: iPhone 14, iPhone 14 Plus, iPhone 14 Pro, and iPhone 14 Pro Max. These devices will launch in South Korea next month, and ahead of the launch, carriers have started offering ...

View more: South Korean telcos raise subsidies on Galaxy Z Flip 4 ahead of iPhone 14 launch

Apple confirms manufacturing iPhone 14 in India

In a bid to diversify its supply chain outside China, Apple has confirmed it has begun manufacturing iPhone 14 in India. According to MoneyControl, Apple said in a statement that the new iPhone 14 lineup introduces groundbreaking new technologies and important safety capabilities and that the company is excited ...

View more: Apple confirms manufacturing iPhone 14 in India

The iPhone 14 Pro Action Mode is incredible, here's why

Action Mode gives the iPhone 14 Pro a huge advantage for video, all but eliminating the need for a gimbal

View more: The iPhone 14 Pro Action Mode is incredible, here's why

Adware on Google Play and Apple Store Gathers 13 Million Installs

A BleepingComputer article revealed that security researchers had discovered 75 applications on Google Play and another ten on Apple’s App Store, which is engaged in ad fraud. Both have accumulated 13 million downloads which can be alarming. The adware floods users with visible and hidden advertisements and the fraudulent ...

View more: Adware on Google Play and Apple Store Gathers 13 Million Installs

iOS 16.1 is bringing a new live scoreboard for the Dynamic Island on the iPhone 14 Pro

The Dynamic Island has been quite useful so far, in terms of making the pill-shaped cutout look more attractive instead of a distraction. iOS 16.1 is currently in beta mode and it’s said that the software update will bring something new. Promptly called the Live Activities, it will also ...

View more: iOS 16.1 is bringing a new live scoreboard for the Dynamic Island on the iPhone 14 Pro

iOS 16 bug breaks support for Cinematic videos in Final Cut Pro

AppleInsider is supported by its audience and may earn commission as an Amazon Associate and affiliate partner on qualifying purchases. These affiliate partnerships do not influence our editorial content. A recently discovered bug in iOS 16 renders users unable to open Cinematic videos in both iMovie and Final Cut ...

View more: iOS 16 bug breaks support for Cinematic videos in Final Cut Pro

Apple iPhone 14 Pro China Sales Skyrockets! While 14 Series is Down by 71%?

Apple iPhone 14 Pro model sales in China are skyrocketing as the latest flagship smartphone of the Cupertino-based tech giant reaches the Asian territory. However, it appears that the standard iPhone 14 series, which includes the entry-level iPhone 14 and the new iPhone 14 Plus variant, is getting significantly lower ...

View more: Apple iPhone 14 Pro China Sales Skyrockets! While 14 Series is Down by 71%?

How to Make Custom Watch Faces for Apple Watch

You should be watching Tehran on Apple TV Plus if you love spy shows

IPhone Users Can No Longer Trade The Forex Market On Their Phones

Customers cry foul after iPhone orders on Flipkart cancelled during festive season sale

iOS 16.1 will turn the iPhone 14 Pro’s Dynamic Island into a live scoreboard

Apple-AT&T Identity Thieves Sentenced to 4 Years in Prison

Dump Passwords on Your iPhone. Apple's New iOS 16 Feature Is More Secure

New on Apple TV+ Canada: October 2022

iPhone 15 Ultra rumoured to feature two selfie cameras

Every major Apple hardware reveal to expect in 2023

Apple starts iPhone 14/14 Plus manufacturing in India

Apple Watch Ultra battery is 76% larger than Series 8

OTHER TECH NEWS

Top Car News Car News