boohoo group selects aiimi insight engine to deliver advanced dsar and data deletion capabilities

Fashion retailer boohoo group has adopted the Aiimi Insight Engine to deliver next generation data management and discovery capabilities, with an initial focus on data subject access requests (DSAR) and deletion of data for customers and employees.

With the Aiimi Insight Engine, boohoo will be able to proactively monitor and manage high-risk data stored in unstructured repositories, such as SharePoint and OneDrive, and interconnect all information across the organisation. Streamlining processes with the platform will save the business substantial manual hours when dealing with DSAR and deletion tasks and remove more than 10 systems from involvement in their completion.

The adoption of the platform comes in response to a period of rapid growth for boohoo, which includes the acquisition of multiple companies since GDPR came into effect in 2018, extending the firm’s data management requirements. Seeking a technology partner to deliver a platform that provides an efficient, automated, and ‘best-in-class’ way to respond to DSAR and deletion requests, the firm chose the Aiimi Insight Engine for its proven capabilities around information management and discovery.

Jo Graham, CIO, boohoo group, says: “As custodians of data, we are committed to protecting our customers’ and our colleagues’ privacy. To ensure this, boohoo has invested in the most advanced data management tools, including AI and Natural Language technologies, as well as the best data science expertise. With the Aiimi Insight Engine, we are delivering robust end-to-end processes for DSAR and deletion, while reducing costs and increasing efficiency. As we look to the future, the potential of the platform also presents exciting new use cases for driving further commercial value for our customers.”

Working with the boohoo IT team, and building on existing automation, the Aiimi engineering team will also seek to extend the capabilities of the Aiimi Insight Engine to drive efficiencies in other areas, such as customer returns.

Steve Salvin, CEO, Aiimi says: “Retailers face significant challenges when it comes to data management, as customer data and preferences, systems, and the data management practices and regulations that govern their usage are subject to change. By implementing the Aiimi Insight Engine, data compliance rules and processes can be automated and adjusted as required, ensuring agility and scalability. We are excited to deliver value for boohoo while exploring new use cases for increased automation across the business.”


About Aiimi 

Aiimi is a creative tech company specialising in data and AI. Its mission is simple – to connect people to insight.

Through a combination of expert data services and its AI-powered software platform, the Aiimi Insight Engine, Aiimi helps organisations to connect impossible-to-find information to the people who need it to do their jobs, quickly and securely.

The Aiimi Insight Engine uses AI and Machine Learning to discover, enrich, classify, and interconnect an organisation’s data and information, creating an overview of its data universe to reveal new relationships and unlock valuable insights that improve business performance and transform customer experiences. Built for business, the platform brings integrated solutions to major organisational challenges, like data governance, privacy, and data migration. With the Aiimi Insight Engine, organisations are empowered to easily find and connect what they know and do not yet know, so they can better operationalise their data, improving insight, productivity, and compliance.

Through high-end data services and UX expertise, Aiimi ensures organisations thrive in a data-driven and digital-first world, helping them harness data to become more agile and responsive while reducing risk, improving services, and enabling teams to make smart decisions faster.

Aiimi’s clients include Anglian Water, the Department for Business, Energy and Industrial Strategy, Kinleigh Folkard & Hayward, and the Financial Conduct Authority.

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About boohoo group plc

“Leading the fashion eCommerce market”

Founded in Manchester in 2006, boohoo is an inclusive and innovative global brand targeting young, value-orientated customers, pushing boundaries to bring its customers up-to-date and inspirational fashion, 24/7.

In 2017, the group extended its customer offering through the acquisitions of the vibrant fashion brand PrettyLittleThing and free-thinking brand Nasty Gal. In March 2019, the group acquired the MissPap brand, in August 2019 the Karen Millen and Coast brands and in June 2020 the Warehouse and Oasis brands, all complementary to the group’s scalable, multi-brand platform. In January 2021, the group acquired the intellectual property assets of Debenhams, with the goal of transforming a leading UK fashion and beauty retailer into a digital department store and marketplace through a new capital-light and low-risk operating model. In February 2021, the group acquired the intellectual property assets of UK brands Dorothy Perkins, Wallis and Burton. As at 31 August 2021, the boohoo group had 19 million active customers across all its brands around the world.


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