ford says 79% of f-150 lightning reservations are from first-time ev buyers
© Provided by Roadshow Sure looks like an F-150. Ford

There’s a huge amount of interest in the Ford F-150 Lightning. The automaker currently has more than 160,000 reservations for its upcoming electric full-size pickup, and according to new data published Tuesday, the vast majority are from folks who are new to EVs.

Ford recently sent a survey to its F-150 Lightning reservation holders and found that 79% are first-time EV buyers. On top of that, more than half of those surveyed said the F-150 Lightning will be their first foray into the Ford brand.

The Ford F-150 is America’s best-selling vehicle, so launching an electric version makes a ton of sense from a name and brand recognition standpoint. The F-150 Lightning will come to market with some impressive specs, including an estimated 300 miles of range and 10,000 pounds of towing capability. Plus, with prices starting around $40,000 — not including any tax incentives — the F-150 Lightning is relatively affordable, all things considered.

ford says 79% of f-150 lightning reservations are from first-time ev buyers
© Ford

Sure looks like an F-150.

Of course, when the F-150 Lightning goes on sale next year, it’ll face stiff competition from a growing number of electric pickups. The Rivian R1T is slowly starting to hit the road and Chevrolet is planning to show its electric Silverado at January’s CES .

The F-150 Lightning is expected to arrive at Ford dealers in spring 2022.

2022 Ford F-150 Lightning defines a segment

ford says 79% of f-150 lightning reservations are from first-time ev buyers
1/62 SLIDES © Provided by Roadshow The 2022 Ford F-150 Lightning is a game-changing truck.
ford says 79% of f-150 lightning reservations are from first-time ev buyers
2/62 SLIDES © Provided by Roadshow This rig looks like an F-150 because it is an F-150. The body is the same as what’s fitted to conventional models.
ford says 79% of f-150 lightning reservations are from first-time ev buyers
3/62 SLIDES © Provided by Roadshow You can get the Lightning with a SuperCrew body and a 5.5-foot bed… that’s it.
ford says 79% of f-150 lightning reservations are from first-time ev buyers
4/62 SLIDES © Provided by Roadshow Unlike regular F-150s, this one’s grille is solid and it features a prominent lightbar.
ford says 79% of f-150 lightning reservations are from first-time ev buyers
5/62 SLIDES © Provided by Roadshow Inside, the Lightning’s interior looks suitably swanky.
ford says 79% of f-150 lightning reservations are from first-time ev buyers
6/62 SLIDES © Provided by Roadshow The cabin’s biggest change is the addition of a new 15.5-inch touchscreen.
ford says 79% of f-150 lightning reservations are from first-time ev buyers
7/62 SLIDES © Provided by Roadshow Max-Recline fronts seats are offered in the Lightning.
ford says 79% of f-150 lightning reservations are from first-time ev buyers
8/62 SLIDES © Provided by Roadshow BlueCruise, Ford’s hands-free driving aid, will be offered for this all-electric truck.
ford says 79% of f-150 lightning reservations are from first-time ev buyers
9/62 SLIDES © Provided by Roadshow What do you think of this Lightning badge?
ford says 79% of f-150 lightning reservations are from first-time ev buyers
10/62 SLIDES © Provided by Roadshow For more photos of the 2022 Ford F-150 Lightning, keep clicking through this gallery.
ford says 79% of f-150 lightning reservations are from first-time ev buyers
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This was originally published on Roadshow.

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