genesis may be pursuing a bespoke personalization division: report

Korean automaker Genesis is planning to launch a customization initiative that could see owners option out unique, individualized versions of their cars.

Spotted in a trademark filing by CarBuzz, the name “One of One” has been selected by the Hyundai Motor Group for what’s assumed to be a new personalization department for the brand. The filings were made with the European Intellectual Property Office.

While the trademark is somewhat vague, it would seem to suggest Genesis wants to target exclusive audiences with bespoke detailing. Class 37 of the filing points to “custom installation of automobile interiors; painting of automobiles; repair and maintenance of automobiles and parts thereof; automobile detailing…,” according to CarBuzz.

Customization programs like this aren’t at all new. BMW’s Individual and Porsche’s Exclusive Manufaktur programs are examples of semi-mainstream luxury automakers with bespoke personalization divisions. Both programs give customers a wide array of options when ordering new cars, as premium marques look to offer something special to ultra-wealthy clientele wanting to buy souped-up models.

For Genesis, upgraded cabins and fancy styling touches is nothing new either. Genesis already offers unique exterior colours like Sao Paulo Lime on the new GV60; and bold interior colours in shades like blue, red, and purple.

It’s still unclear which models Genesis will look to enter into its customization program. However, some believe its 2023 Genesis G90 would be an ideal place to start, because of its inclusion in Genesis’ Priority One program, which offers buyers a white-glove “tailored purchase experience” that also moves them to the front of the vehicle-order queue.

TECH NEWS RELATED

Does the Ford Explorer Have Quality Issues?

It’s time to put on our detective hats and take a closer look at the Ford Explorer. It’s no secret that Ford has been hammering out recalls for vehicles like the Expedition, Mustang Mach-E, and Explorer. But should they make you think twice before buying the 2022 Ford Explorer?  Is ...

View more: Does the Ford Explorer Have Quality Issues?

The gallant end of Jaguar’s dogged Formula E title chase

Defeated Formula E title contender Mitch Evans’ Saturday Seoul sensation was in fact more of a one-hit wonder than an out-and-out chart topper, and deep down he knew that. An inevitable championship swell in Stoffel Vandoorne’s title momentum was irresistible from the moment the Mercedes EQ driver left one ...

View more: The gallant end of Jaguar’s dogged Formula E title chase

3 Excellent 2022 Luxury Cars That No One Likes, According to Consumer Reports

Car enthusiasts and critics often have particular interests that don’t always align with the average driver. It is at times the case that a car loved and praised by reviewers will fail to make an impact with the general population. The public might not be entirely ready for a new ...

View more: 3 Excellent 2022 Luxury Cars That No One Likes, According to Consumer Reports

Honda Activa Premium Edition teased ahead of launch

The Activa Premium Edition looks identical to the Activa 6G. Honda has released a new teaser of the upcoming Activa. It’s not the Activa 7G, but a special variant called the ‘Premium Edition’. The Activa Premium Edition looks identical to the Activa 6G. It has the same body panels ...

View more: Honda Activa Premium Edition teased ahead of launch

Future of the Jaguar I-Pace secure under the Reimagine strategy [Update]

Update: ‘Model year updates’ and ‘Jaguar I-Pace sales & future’ sections updated. Amidst the product cancellations at Jaguar Land Rover since the implementation of the Reimagine strategy in early 2021, at least the Jaguar I-Pace’s future is secure. A report from Autocar in June 2021 had said that the I-Pace ...

View more: Future of the Jaguar I-Pace secure under the Reimagine strategy [Update]

Apple makes a CarPlay for more vehicle data

Apple CarPlay WWDC 2022 Image Credit: Apple It’s hard to imagine now that Apple CarPlay is in 98% of new vehicles, but when the feature was first introduced in 2014 automakers worried about the data Apple – and Google with Android Auto – would be able to access. German ...

View more: Apple makes a CarPlay for more vehicle data

This off-road vehicle can fly … literally!

A 2-in-1 vehicle of any sort is something that makes our eyebrows raise with interest, and this part buggy, part aircraft is an exciting 2-in-1 flying car. Xplorer from Parajet is an all-terrain buggy that transforms into a flying car thanks to its propellers and advanced wing design. This ...

View more: This off-road vehicle can fly … literally!

Ralph Nader calls on NHTSA to recall Tesla's 'dangerous' FSD

Ralph Nader, a political and consumer advocate and former presidential candidate, has issued a statement calling Tesla’s “so-called” full self-driving (FSD) technology “one of the most dangerous and irresponsible actions by a car company in decades.” Nader is calling on the National Highway Traffic Safety Administration (NHTSA) to use ...

View more: Ralph Nader calls on NHTSA to recall Tesla's 'dangerous' FSD

New Ford Bronco Models Sustain Hail Damage During Shipment Causing Further Delays

Consumer Reports Best Midsize SUVs Have a Standard Feature Others Don’t

Strange BMW 3 Series E30 Touring Caught With Adorable Matching Trailer

Why does my car insurance premium increase every year?

"The Price Is Right" car prizes documented on dedicated Instagram account

Review: 2022 Porsche 911 GT3 6-speed manual unleashes green hell

Vandoorne Seals Formula E Title

What Is the Most Expensive Truck to Insure? It’s no shocker.

The 2023 Honda Odyssey’s Best Feature Is Reserved for Passengers Only

Mysterious Ferrari Formula 1 Car Spotted Again On Czech Highway

Beach Rocks Sellout AFT In Castle Rock

Subscription service offers a fast-track to electric vehicle adoption

OTHER TECH NEWS

Top Car News Car News