Google is aiming to replace third-party cookies with its new FLoC standard for showing you relevant ads online. FLoC stands for Federated Learning of Cohorts. Google claims that this new tech offers better privacy for users while tracking them for showing relevant online ads. However, Firefox creator Mozilla disagreed and said that FLoC could pose “significant” privacy risk to users.
Now the concept of FLoC is complex. Instead of advertisers making individual profiles for digital ads, FLoC will create a group of users (at least 1000) having the same interests and advertisers will be able to showcase ads to these groups. So, instead of ads-based on individual preferences, you will be part of larger anonymous groups and get ads served accordingly.
On the other hand, Mozilla explained in a blog post that “FLoC leaks more information than you want”.
“With cookie-based tracking, the amount of information a tracker gets is determined by the number of sites it is embedded on…FLoC undermines these more restrictive cookie policies: because FLoC IDs are the same across all sites, they become a shared key to which trackers can associate data from external sources,” explained Mozilla.
Google is testing FLoC on Chrome 90 and is rolling out new settings inside Privacy and Security options, but it hasn’t been widely rolled out yet. Google’s move to replace third-party cookies with FLoC hasn’t garnered much support for the tech industry. This move is unappreciated by the industry because this gives Google more control over digital advertising businesses, thus increasing Google’s revenues while third-parties may take a hit. Microsoft Edge, Apple Safari and Mozilla Firefox have confirmed that they have no immediate plans to adopt FLoC.
Mozilla further claimed, “FLoC is premised on a compelling idea: enable ad targeting without exposing users to risk. But the current design has a number of privacy properties that could create significant risks if it were to be widely deployed in its current form.”


Japan travel news, japan travel guides, japan holiday destinations and japan reviews

LATEST NEWS

NEWS RELATED

Apple awards grants for computer chip courses to historically Black schools

Apple Inc said it will give $5 million to four historically Black universities to help expand their engineering programs for designing the chips that power electronic devices. Apple said the $5 million will be spread across Alabama A&M University, Howard University, in Washington, D.C., Morgan State University, in Baltimore, and…

Read more: Apple awards grants for computer chip courses to historically Black schools

Apple gains market share in China as smartphone market declines

It seems like that the smartphone market in China has been declining but there’s one company that is gaining market share — Apple. According to a report by Apple Insider, which cites an investors note by JP Morgan analyst Samik Chatterjee, the observations are based on smartphone shipment data released…

Read more: Apple gains market share in China as smartphone market declines

Five cool new features coming soon for MacBook users

Apple unveiled the latest OS versions for its devices earlier this month at its annual developer conference. While a lot has been written and said about what’s coming to iPhones, the Mac too is getting a host of new cool features with macOS Monterey. Here we list out some features…

Read more: Five cool new features coming soon for MacBook users

He warned Apple about the risks in China. Then they became reality.

By Jack Nicas Doug Guthrie spent 1994 riding a single-speed bicycle between factories in Shanghai for a dissertation on Chinese industry. Within years, he was one of America’s leading experts on China’s turn toward capitalism and was helping companies venture East. Two decades later, in 2014, Apple hired him to…

Read more: He warned Apple about the risks in China. Then they became reality.

Xiaomi, Apple, Samsung among most popular brands in pre-owned smartphone market: Report

Xiaomi, Apple, and Samsung were among the most popular brands in the pre-owned smartphone market with sub-Rs 10,000 smartphones accounting for the highest volume in 2020, according to a report by Cashify. Customers in cities like New Delhi, Mumbai, Bengaluru, and Hyderabad ranked high on the ‘top selling’ list, while…

Read more: Xiaomi, Apple, Samsung among most popular brands in pre-owned smartphone market: Report

Xiaomi, Apple, Samsung among most popular brands in pre-owned smartphone market: Cashify

Xiaomi, Apple, and Samsung were among the most popular brands in the pre-owned smartphone market with sub-Rs 10,000 smartphones accounting for the highest volume in 2020, according to a report by Cashify. Customers in cities like New Delhi, Mumbai, Bengaluru, and Hyderabad ranked high on the ‘top selling’ list, while…

Read more: Xiaomi, Apple, Samsung among most popular brands in pre-owned smartphone market: Cashify

iOS 15: 9 features that are ‘exclusive’ to only these iPhones

At its WWDC, Apple had announced a bunch of new features that are coming across its products. A couple of days ago, it was revealed that not all the features of macOS Monterey will come to all MacBook products as they will remain exclusive to MacBooks that are powered by…

Read more: iOS 15: 9 features that are ‘exclusive’ to only these iPhones

Huawei’s former budget smartphone unit Honor still on the fence about adopting HarmonyOS, favours Android operating system on its devices

Honor, previously the budget smartphone brand of Huawei Technologies Co, said it will continue to use Google’s Android operating system after launching the firm’s latest 5G devices, dealing a fresh blow to its former parent’s plans to widen adoption of its HarmonyOS mobile platform in China. George Zhao Ming, chief…

Read more: Huawei’s former budget smartphone unit Honor still on the fence about adopting HarmonyOS, favours Android operating system on its devices

Apple’s lead in global 5G smartphone market shrinks, Samsung and Vivo grow: Report

Tim Cook talks about privacy and sideloading apps in new Brut interview

Cashify records 40% growth in mobile buyback segment in 2020, eyes offline expansion

Tim Cook says proposed EU tech rules threaten security of Apple iPhones

Android has 47 times more malware than iOS, says Apple CEO Tim Cook

Apple releases critical software update for older iPhones but not iOS 14 devices

Tim Cook says proposed EU tech rules threaten security of iPhones

Apple criticised for censoring LGBTQ+ apps on its store

OTHER NEWS