The Apple Watch has helped lock people into Apple's ecosystem. Google needs to do the same.

With its Pixel Watch set to debut Thursday, Google has a chance to make up for lost time by giving Android smartphone owners a worthy smartwatch — and giving them a better reason not to switch to Apple products.

Pixel phones and watches will share the spotlight with smart home devices and other hardware at the Made By Google fall product launch event in Brooklyn, New York. If the Google device division succeeds, its smartwatch could encourage customers to stay in the Android fold the way Apple Watches make it hard for people to dump their iPhones.

The Pixel Watch launch will be a critical part of the Made by Google event, Techsponential analyst Avi Greengart said. “One of the things that is keeping people locked into Apple’s ecosystem is once you buy an Apple Watch, it’s really hard to leave.”

The iPhone surpassed Android, Google’s mobile software, for the first time since 2010 as the smartphone of choice in the US. Apple’s phone dominance comes from advantages like strong product design, loyal customers, a wealth of apps and effective marketing.

Accessories like the Apple Watch and Airpods work harmoniously together, reinforcing each others’ strengths and discouraging people from dumping one product or another. The Apple Watch only works with iPhones, making it hard for users who spent $399 on an Apple Watch Series 8 to switch to Android.

Google has plenty of other products like thermostats, Wi-Fi routers, smart speakers and networked doorbells that it can bring to this broad ecosystem competition. Expect to see a bunch of them at the Brooklyn event. But those don’t keep Android users from defecting to iPhones since the Google Home app that manages them runs fine on Apple products, too.

Google’s Wear OS software hasn’t caught on widely. Apple’s Watch OS-powered Apple Watches locked in 29% of the global smartwatch shipments in Q2 2022, the single biggest company by far, according to Counterpoint Research. While Android makers create cutting-edge phones, not having strong smartwatch software made it hard to compete against Apple, and Google itself had no smartwatch product at all. 

The first Apple Watch arrived in 2015, the year after Google announced its Wear OS software effort. Apple’s initial sales pitch was somewhat muddled — was the Apple Watch a useful digital timepiece or an expensive fashion accessory? But the company hit its stride with steady annual improvements that cemented its smartwatch into a tool for communication, health and fitness.

Google struggled with Wear OS success despite support from fashion brands such as Fossil and Michael Kors. Top Android phone maker partner Samsung abandoned Wear OS for its own Tizen OS instead. That rift only began to heal when Samsung came back to the Google fold with the Galaxy Watch 4 in 2021.

For the Pixel Watch to succeed, Google will need to give us a good reason to buy it, like superior AI features and integration with Android phones and Google services. That would help not just Google’s hardware division profits, but the whole Android world.

A good watch now can be as important as a good phone for customer loyalty. “I actually would argue that quite a few customers stayed with Apple because of Apple Watch, and not necessarily because of the iPhone,” said Creative Strategies analyst Carolina Milanesi.

Milanesi suspects Google’s hardware division, Made by Google, simply hasn’t had the funding and staff to compete effectively against the Apple Watch.

“We always need to think about Google versus Made by Google,” she said. “I think that Made by Google still has limited resources.”

TECH NEWS RELATED

4 Methods to Message Yourself on WhatsApp

Do you want to message yourself on WhatsApp? There could be several reasons for doing so. For instance, you can create notes, and to-do lists, share links, or send media like pictures, documents, etc., to other linked devices. Whatever the reason, this post offers four ways to send a WhatsApp ...

View more: 4 Methods to Message Yourself on WhatsApp

Summary of 3+ simple and effective ways to check phone battery

How to check phone battery good is not quick and accurate is the information that many users are interested in when buying a product or in the process of using it. Follow up on how to check this “health” for your device right here! 1. Instructions to check the phone ...

View more: Summary of 3+ simple and effective ways to check phone battery

How to text yourself on WhatsApp, and why you should

WhatsApp has a new feature that’s already available on other chat apps: the ability to text yourself. That might sound like a strange feature in an app meant to help you stay connected with family and friends, and some people will never use it. But texting yourself is something ...

View more: How to text yourself on WhatsApp, and why you should

FTC sues Google for $9.4 million for ‘deceptive’ Pixel 4 ads

Google and iHeartMedia have been asked to pay $9.4 million (roughly $12 million CAD) in penalties

View more: FTC sues Google for $9.4 million for ‘deceptive’ Pixel 4 ads

YouTube Music’s 2022 Recap begins rolling out today

YouTube Music ’Tis the season for music apps’ “year in review” rewinds that let you relive the songs and artists you streamed from the past 12 months. Only a few hours after the revamped arrived, YouTube Music its 2022 Recap, which begins rolling out today for iOS and Android. ...

View more: YouTube Music’s 2022 Recap begins rolling out today

New Minecraft Default Skins Bring More Diversity to Mojang’s Ultra-Popular Game

Today Microsoft and Mojang are releasing a brand new set of default skins that will add more options when you create your character. Previously, Minecraft had only two default skins, Steve and Alex, but starting today you’ll be able to select a whole seven more, bringing the total to ...

View more: New Minecraft Default Skins Bring More Diversity to Mojang’s Ultra-Popular Game

2023 Nissan Maxima: Everything You Need to Know About the Full-Size Sedan’s Final Model

The news that Nissan is discontinuing the Maxima in the middle of next year drew new consumer interest to the 2023 Nissan Maxima, particularly about its last lineup of trim levels, cost, features, and safety technology. Today, we’ll discuss everything you need to know about the final model of the ...

View more: 2023 Nissan Maxima: Everything You Need to Know About the Full-Size Sedan’s Final Model

How to Move a Table in Google Docs

Select a table in the document with your mouse, and then click and drag it to move it. You can also right-click the table and Cut it, and then Paste it in the location you want to move it to. Modify the table’s properties to adjust its alignment. Tables ...

View more: How to Move a Table in Google Docs

Roller Drama - Official Trailer - IGN

Instructions for 3+ how to quickly download facebook videos to your phone

Pokemon Go Season 9: Mythical Wishes will feature three different events, new Pokemon sizes

Apex Legends Mobile Wins iPhone Game Of The Year Ahead Of Underworld Update

Exclusive: Google Pixel 7a design shown off in high-resolution renders; Check out the changes

Linux on Apple Silicon Macs Is Now Good Enough for Gaming

First Google Pixel 7a renders show a modern, sleek design upgrade

How to Fix ‘Spotify can’t play this right now’ Error in Windows

Random: YouTuber Recreates Pokémon Scarlet & Violet Cutscenes With Full Voice Acting

How to Edit a PDF Document Easily

Today's Wordle Answer (#529) - November 30, 2022

How to Enable Battery-Saving Mode in Google Chrome

OTHER TECH NEWS

Top Car News Car News