janani.life, y combinator, olive tree capital, lifestyle disorders, nilay mehrotra
ETtech

Illustration: Rahul Awasthi

Mumbai: Healthcare firm Janani.life has raised $2.2 million in growth capital from a group of investors including the global accelerator Y Combinator (YC), Olive Tree Capital, and Good Water Capital. Soma Capital, Brightlane VC, NB Ventures along with some prominent angel investors like D S Brar, Chairman GVK life science and former President of Ranbaxy, and Avendus Capital’s founder Gaurav Deepak, also backed Janani.
The company said it helps people suffering from lifestyle disorders find discrete and convenient solutions at home and would utilize the funds to build its technology stack, initiate full-fledged operations across major cities in the country and ramp up its brand building and marketing activities.
“Infertility and sexual disorders are a growing problem in India, and in the name of solution what is available is just a few brands who sell generic drugs and pills. At Janani, we get to the root cause of the problem through our proprietary diagnostic and treatment plans created with the help of expert doctors, and this round funding validates the market’s need for an innovative product,” Nilay Mehrotra, co-founder of Janani said.
Founded in October 2020 by Mehrotra and Raj Garg, Janani aims to make the process of infertility treatment and assisted fertilization easier and more affordable for the masses with the use of technologies like ‘ At Home Semen’ testing. Last year, Janani raised a seed round of around $1.5 million in a round led by Venture Catalysts, Inflection Point Ventures, and Apollo Hospitals.
“The company understands that lifestyle disorders can be caused by multiple factors and supports customers with a wellness buddy, nutritionist, mental health counsellor, and custom yoga videos in their specially curated programs,” said Nichola Eliovits, managing partner at Olive Tree Capital adding that “sexual wellness is a $22 billion market alone in India.”
The company is also part of YC’s current winter batch (W22) and is a part of the cohort that will be presenting in the accelerator’s upcoming demo day scheduled March-end.
Janani said it offers teleconsultations, at-home diagnostics, and nutraceuticals along with specially curated programs for different lifestyle-related health issues. The start-up has an end-to-end solution for sperm health, female fertility, PCOD/PCOS, irregular periods, period pain, and low libido and ED for men.

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