In the era of digital entertainment, people are not satisfied with watching regular TVs anymore – they want powerful OLED displays that can offer dazzling entertainment “experiences”. From high-quality media streaming to full-on video gaming, modern capable displays are quickly becoming a staple of the quintessential “smart home,” which makes picking the right one all the more important.

Naturally, it can be tricky figuring out what aspects you should be paying attention to, or more importantly, which brands you should check out first. Regarding the latter, LG is particularly proficient when it comes to creating OLED displays, so why not start your search there?

Above, beyond and then some

Of course, that claim is not rooted in fantasy. Ever since it pioneered its first OLED TV in 2010, the company has made major strides in the development of these displays, and they have been the world’s best-selling OLED TV brand1 from 2013-2021.

lg, gaming, oled, entertainment, advertorial

Now, as ambitious as it might sound, LG believes that customers should not have to choose between particular aspects at all, and that it is possible to create displays that excel on all fronts. In fact, it is this exact, all-in perspective on innovation that has led the company to create some of its most well-known technologies, like the Rollable TV in 20192, and more recently, high-performing OLED evo technology. It is no wonder LG took home the Best OLED TV award at HardwareZone’s Tech Awards 2022. And it is not just one-off since LG won the Best 65-inch TV a year earlier at Tech Awards 2021, and the accolades go on.

In 2022 and beyond, that direction remains the same, though it goes without saying that LG continues to roll out new models to cater to different consumer needs. Specifically, those looking for a real titan of a TV can check out the world’s largest 97-inch OLED display (which will launch next year), while those interested in a more “aesthetic” selection can look at LG’s art-inspired LG OLED Objet Collection Lifestyle TVs.

Black is the new Black

Speaking of performance, there is no way we can talk about OLED displays without mentioning visuals. With game developers and movie makers seeking to create immersive worlds for audiences to explore, it’s only normal that people would want to enjoy these gorgeous experiences as they were intended.

lg, gaming, oled, entertainment, advertorial

Well, fret not, because LG’s OLED displays are more than equipped to handle them. Owing to their self-lit pixels, thanks to the merits of OLED technology, all their displays are free of backlights, allowing each individual pixel to turn themselves on and off individually. This promises nothing but the deepest blacks and the most vivid colours – perfect for enjoying an action-packed movie or a light-hearted nature documentary in the richest of colours. In addition, owners will not have to worry about other annoyances like light bleeding or blooming, which can be especially annoying when viewing subtitles over darker backgrounds. These concerns are non-existent in an LG OLED screen thanks to the display’s self-emissive pixels regulating their own output to the precise levels needed.

As for colour fidelity, you can rest assured that you are getting the best and richest shades that modern technology has to offer. LG’s displays are certified to have 100 per cent colour fidelity3 and volume4 by Intertek, a global testing agency, so you would not just be seeing vividly rendered colours – you will be seeing ones so vibrant and natural they will look like their real-world counterparts and as their creators intended them to be.

Furthermore, LG’s stunning G2 OLED displays even come equipped with their proprietary Brightness Booster Max, and many 2022 OLED models (apart from the B2 and A2 series) ship with powerful

Gold-class Gaming

These days, gaming is no longer considered a mere hobby – it’s a multi-billion-dollar industry that brings people together from all across the globe. But while most TV makers would simply be content with appealing to the regular TV-watching demographics, LG is taking things a step further to include gamers too.

lg, gaming, oled, entertainment, advertorial

LG’s OLED displays aren’t just equipped to showcase modern AAA games in all their beauty, they also ship with gaming-related compatibilities like NVIDIA G-SYNC, AMD FreeSync Premium and Dolby Vision Gaming. This allows LG to combine its flawlessly sharp and precise pixel functionalities with the benefits of the above technologies, ensuring that gamers can also enjoy the best its displays have to offer.

The company has even gone so far as to introduce discrete quality-of-life improvements to improve accessibility during gaming sessions. The best evidence of this is in LG’s Game Optimiser technology, which offers easy access to different visual presets as well as the aforementioned gaming features, and there is even a Dark Room Mode for those who prefer to play in darker environments.

Going the Distance

Alright, suppose you’ve got your eye on a stunning OLED display with enough firepower to bring your favourite media to life. That is all well and good, but you should never judge a book merely by its cover. Energy efficiency is also something you’ll have to be concerned about, as even the fanciest of displays can end up being a poor investment if it causes your electricity bill to spike.

Fortunately, you won’t have to worry about that with any of LG’s displays, which have all been awarded “Very Good” electricity ratings by the National Environment Agency. Naturally, greater efficiency translates to higher energy savings for you in the long run, and even the monstrous LG OLED G2 83-inch display consumes only about 330kWh annually.

To provide a frame of reference, that’s roughly S$89 in spending per year, which is absurdly low compared to most other TVs of the same screen size on the market, and what’s arguably the best part is that you won’t even have to make compromises to performance.

The Whole Nine Yards

Frankly, LG’s experience speaks for itself – their OLED displays do so much more than just cater to the TV-watching crowd, to the extent that it’s even a pseudo-gaming monitor when it needs to be. To round out their offerings, they have even implemented five-year warranties for their OLED panels on all G2 and Z2 models, which includes parts and labour costs for the first three years.

lg, gaming, oled, entertainment, advertorial

It’s an excellent show of confidence in their own capabilities and experience, and for lack of a better term, the company is all about making sure that “Life’s Good” for each and every customer, so if you are ever in the market for an OLED display, you know where to look.

You can find out more about LG’s 2022 OLED TVs here.

1: Source: Omida. Unit shipments, 2013-2021. Results are not an endorsement of LG Electronics. Any reliance on these results is at the third-party’s own risk.
2: Rollable TVs not available in Singapore.
3: LG OLED Panel is certified by Intertek for 100% Colour Fidelity measured to CIE DE2000 with 125 colour patterns.
4: Display Colour Gamut Volume (CGV) is equivalent or exceeds the CGV of the DCI-P3 colour space as verified independently by Intertek.
5: Compared to non OLED evo models and based on the Full White measurement.


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