For well-known reasons, Chinese manufacturing giant, Huawei is currently struggling in the smartphone market. Before the ban on Huawei, the company was set to become the largest smartphone brand in the world. Even after the ban set in, Huawei still hit the top spot in the global smartphone market. However, as the ban effect continues to dig deep, the company has been set back. Huawei has since stated that it is not competing in the smartphone market, it just wants to survive. Due to the restrictions, Huawei had to disseminate its smartphone business so it could survive. Honor is now an independent smartphone brand. China Telecom and China Unicom now operates the Maimang and Enjoy series respectively.
Huawei – a decent Chinese brand
Despite the restrictions, the company is still releasing smartphones in the market. While we wait for the Huawei Mate 50 series, it released the Huawei nova 10 series today. According to previous speculations, Huawei had to sell the nova series to China Mobile. However, this is not true as the nova series is still a product line that Huawei values very much. At the moment, it is also the “only seedling” other than the two flagship series of Mate and P.
Today, at the Huawei new product launch conference (nova 10 series event), Huawei unveiled other information about the series. According to He Gang, chief operating officer of Huawei Terminal BG, the global users of nova series now exceed 200 million.
The nova series has always been a market-target brand, focusing on selfie images. Huawei has also affectionately called nova users “nova stars”, and now the scale of “nova stars” has exceeded 200 million. Huawei has high expectations from the nova series and it is doing all it can to project the series. This series releases affordable smartphones relative to the Mate and P series.