hyundai santa cruz pickup became fastest-selling new car in august

© Provided by Roadshow This thing is selling like hot cakes. Antuan Goodwin/Roadshow

August sales of the Hyundai Santa Cruz may be a promising sign for the Korean automaker. According to new data iSeeCars released on Tuesday, the oddball pickup truck was the fastest-selling new car last month. With the Santa Cruz's ascension to the top of the chart, it dethroned the Chevrolet Corvette. Chevy's sports car held the top spot for months this year.

According to the data, which looked at 900,000 new and used cars sold last month, the Santa Cruz sits at a Hyundai dealership for just eight days on average. That's just a smidge quicker than the Corvette, which only hands around at a dealer for 8.3 days on average. 

Bear in mind these figures take more than demand into account, and aren't based on the total number of vehicles sold. With the ongoing chip shortage, the supply of new cars remains very low, which leads to car buyers snapping up cars quicker than ever from dealers. In other words, typical production schedules for various cars could shake this list up, but we're living through quite the supply chain crunch at the moment.

Still, even noting that, the average new car still takes 26 days to sell, so eight-day turnaround times are super quick no matter how you look at it.

However, the list definitely showcases the new-car shortage. For example, Subaru continues to work through massive shortage issues, which reflects the fact three Subarus make the fastest-selling cars list for August. That includes the WRX, which saw sales increase over 2020 figures. Again, as car shoppers don't find what they're looking for, they may turn to the next closest brand to shop, simply because they need a set of wheels. On the flip side, demand for Subarus is up, just as the company builds fewer cars.

hyundai santa cruz pickup became fastest-selling new car in august

© Antuan Goodwin/Roadshow

There's another fun newcomer to the list this month, too: the Ford Bronco. The SUV takes just 10.6 days on average to sell, according to this data. It's tied with the WRX and Land Rover Defender for the 14th spot, though 11th through 13th place are separated by just a single decimal point. If anything, August showed the new car market remains highly volatile.

2022 Hyundai Santa Cruz: Remixing the pickup truck

hyundai santa cruz pickup became fastest-selling new car in august

1/45 SLIDES © Provided by Roadshow Hyundai's new Santa Cruz remixes the small crossover platform with the bed of a pickup truck.

hyundai santa cruz pickup became fastest-selling new car in august

2/45 SLIDES © Provided by Roadshow Based on the same unibody platform as the Tucson, front-wheel drive is standard. HTRAC all-wheel drive is available as an option.

hyundai santa cruz pickup became fastest-selling new car in august

3/45 SLIDES © Provided by Roadshow With just a 4-foot bed, the Santa Cruz isn't targeted at traditional truck shoppers.

hyundai santa cruz pickup became fastest-selling new car in august

4/45 SLIDES © Provided by Roadshow Rather this "sport adventure vehicle," to use Hyundai's marketing speak, is aimed at SUV shoppers looking for a touch more utility.

hyundai santa cruz pickup became fastest-selling new car in august

5/45 SLIDES © Provided by Roadshow The gas-damped tailgate drops slowly with a tug of the handle or remotely via the key fob.

hyundai santa cruz pickup became fastest-selling new car in august

6/45 SLIDES © Provided by Roadshow A 2.5-liter four-cylinder engine makes 191 horsepower in the base configuration. An optional turbocharged upgrade boosts output to 281 hp.

hyundai santa cruz pickup became fastest-selling new car in august

7/45 SLIDES © Provided by Roadshow An optional factory-installed tonneau cover is a must-get option, adding much needed security to the bed when not hauling bulky items. This is especially crucial since there is no dedicated trunk or hatch.

hyundai santa cruz pickup became fastest-selling new car in august

8/45 SLIDES © Provided by Roadshow The Santa Cruz's bed isn't too tall to reach into, but standard bumper steps help all the same.

hyundai santa cruz pickup became fastest-selling new car in august

9/45 SLIDES © Provided by Roadshow Yes, the bed is on the short side, but there's plenty of footprint for most hobbyist hauling and errand running.

hyundai santa cruz pickup became fastest-selling new car in august

10/45 SLIDES © Provided by Roadshow Check out our first drive review for more details and impressions.

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This was originally published on Roadshow.

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