Hyundai's ‘A Message to Space’ campaign wins awards at Cannes fest, Hyundai

CANNES: Hyundai Motor’s pioneering ‘A Message to Space’

campaign

has won three Bronze Lions in the Film Craft, Direct, and Outdoor categories at the 2015 Cannes Lions International Festival of Creativity.

Since launching on April 13 this year, the Hyundai Motor campaign has been centre of attention on social media around the world. The ground-breaking film has taken the internet by storm, attracting more than 65 million views on YouTube with AdWeek ranking the film number one in its chart of the 10 most watched ads on YouTube in April.

In addition, the video was aired more than 800 times on US national TV channels such as ABC, Fox TV, and NBC, in addition to being covered by numerous high-profile print and online media including TIME, People and Forbes. The Lions award follows last month’s Third Prize Award in the ‘Film: Use of Medium’ category at the 2015 New York Festivals World’s Best Advertising awards.

The innovative campaign tells the story of how Hyundai Motor sent a message from a 13-year-old girl to her astronaut father. In the video, 11 Genesis cars write a huge message, covering about 5.55 km2, on the Delamar Dry Lake, Nevada – an image the girl’s father was able to capture from the International Space Station.

In a unique extension to the concept, Hyundai Motor invited viewers to create their own virtual message to share with loved ones, an opportunity taken up by more than 85,000 people around the world.

TECH NEWS RELATED

Report: Tesla Is Delaying Made-In-Germany Model Y Deliveries

An issue with drive units was cited as a reason.

View more: Report: Tesla Is Delaying Made-In-Germany Model Y Deliveries

Volkswagen ID.5 GTX Beats ID.4 GTX In Bjørn Nyland's Range Test

It was almost able to reach 477 km (296 miles) at 90 km/h (56 mph).

View more: Volkswagen ID.5 GTX Beats ID.4 GTX In Bjørn Nyland's Range Test

Wayne Taylor Racing, Acura Win the Six Hours of Watkins Glen

Filipe Albuquerque ran down the overall leader on the outside of the bus stop chicane with 15 minutes, then held that lead through constant pressure.

View more: Wayne Taylor Racing, Acura Win the Six Hours of Watkins Glen

Goodwood Festival of Speed 2022, gallery part 2

Saturday, at the 29th annual Goodwood Festival of Speed is done, and what a huge day of motoring and motorsport. As a guest of Porsche, we covered unveiling of the 963 Le Mans racer, and a large gallery of our travels throughout Friday, in part 1. Today (Saturday) we focused ...

View more: Goodwood Festival of Speed 2022, gallery part 2

‘World’s most beautiful e-motorcycle’: FTN Motion second release e-motorbikes flying out the door

Photo / Supplied Kiwi e-motorcycle maker, FTN Motion, has seen huge demand for the second release of its flagship Streetdog bike, with sales pouring in at the rate of a bike per minute when the allocation first opened to the waitlist last week. The limited production run has a ...

View more: ‘World’s most beautiful e-motorcycle’: FTN Motion second release e-motorbikes flying out the door

What’s different about the Nissan Juke’s hybrid motor?

Nissan has finally electrified its Juke – from the end of July, a hybrid version of the successful small SUV will be on UK roads. “So it will be just like any hybrid?” one of our fellow motoring writers asked at the launch, and the answer is not at all… ...

View more: What’s different about the Nissan Juke’s hybrid motor?

6 Honda Accord Model Years Are Not Recommended by Consumer Reports

Honda has always been a strong contender in Consumer Reports tests – and it’s easy to see why. Take the Honda Accord, for example. It’s a well-rounded sedan with plenty of tech and safety technologies. For instance, the 2022 Honda Accord received an impressive overall score, ranking as the best ...

View more: 6 Honda Accord Model Years Are Not Recommended by Consumer Reports

Givi Presents Its New X.27 Modular Helmet

The Italian brand’s X.27 helmet is also ECE 22.06 and P/J homologated.

View more: Givi Presents Its New X.27 Modular Helmet

McMurtry Speirling breaks Goodwood hillclimb record

Felipe Albuquerque secures Sahlen 6 Hours win after a red flag halts proceedings

Marque’s battery EV recalled

BMW M5 Touring G99 To Enter Production In November 2024: Rumor

What Is the Best 2022 Toyota 4Runner Trim?

Is it better to buy or lease an electric vehicle?

BMW M3 Touring Frozen Black Without M Performance Parts Featured In Walkaround Video

Rivian R1T: Something Already Broke 1,500 Miles In

Best Mileage CNG Cars 2022

Only 1 Large SUV Model Still Gains Popularity in 2022

Why Is the 2023 Toyota Venza Being Ignored?

2022 Lexus ES300h F Sport Review: A Four-Wheeled Guilty Pleasure

OTHER TECH NEWS

Top Car News Car News