It’s the most wonderful time of the year…for free and discounted iPhone apps, that is. Here’s your reminder that today marks the return of Indie App Santa, an initiative started to help smaller app developers reach new audiences without having to pay for expensive App Store ads. The event, which began in 2020, is now entering its third year, offering both a Twitter feed of deals as well as an advent calendar-style app of its own where iPhone users can unlock one premium app either for free or for a sizable discount every day.

The deals are starting today, Dec. 1, 2022 and will run through Jan. 10, 2023.  It’s sort of like a month-long Black Friday event, but only for indie apps. While typically TechCrunch doesn’t typically write about sales or promotions, this one is worth checking out as it inevitably turns up some undiscovered gems and helps support the indie app developer community.

This year, the Indie App Santa event will feature 40 deals across an expanded number of categories, including mobile games. While the names of the apps aren’t released in an advance, Indie App Santa’s creator François Boulais tells us there’s at least one app that won an Apple Design Award making an appearance this year. He also notes that half the deals featured will be for free downloads of otherwise paid apps instead of only discounts.

‘indie app santa’ returns, this year offering 40 deals on free and discounted iphone apps

Image Credits: Indie App Santa

Boulais credits two friends who help him to run the event, back-end developer Jean Delasalle and front-end developer Thibault Saint-Germain.

Though developers who participate have to offer discounts to join, they end up reaping the rewards in other ways. Beyond the initial surge of users, the increased exposure often helps them to long-term loyal users who also leave higher ratings and reviews. It also gives their app a boost in the App Store charts around one of the busiest times of the year for downloads — the holidays. And the apps that offer other in-app purchases have the ability to profit from increased sales in the days that follow their deal’s listing.

As Luilux’s developer, Christian Lobach, remarked last year, “I have spent more money on Search Ads campaigns with much worse outcome [sic].”

This year’s event kicked off with today’s launch of Posture Pal, a mobile app that cleverly uses the motion sensors in your AirPods to help you improve your neck, shoulder, and back posture without the need for an additional tracking device of some kind. Instead, the app tracks if your neck tilts and sends an alert. Typically, the Pro subscription is $14.99, according to its Indie App Santa listing, but users today can head into the app’s Settings and select a Lifetime free plan.

Further deals will be released throughout the weeks to come, which you can track on the @indieappsanta Twitter feed or by downloading its app. If you choose the latter, you get the experience of tapping on little festive windows that open up to reveal the free or discounted app’s icon. You can then tap through to learn more about the app and deal and install the app on your iOS device. If you opt to support the program through an in-app purchase of $4.99, you’ll gain access to other features like push notifications to alert you to deals as soon as they arrive, alternate app icons, and soon, widgets. Many don’t necessarily pay for the feature set, however, they pay to support the program itself — and the app lets you increase your donation, as well.

TECH NEWS RELATED

Apple iPhone 15 Series prices tipped: Read on to find out more

Apple is working on its annual iPhone 15 Series for 2023. The iPhone 15 Series is expected to have 4 devices, like 2022- iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max. It is also expected to get some updates in the design and camera ...

View more: Apple iPhone 15 Series prices tipped: Read on to find out more

The next iOS 16 update will fix two annoying iPhone 14 issues

Say goodbye to those pesky flashing lines

View more: The next iOS 16 update will fix two annoying iPhone 14 issues

How to Find WiFi Password on iPhone

If you do not know the password for your Home WiFi Network, you can find below three different methods to Find WiFi Password on iPhone. Find WiFi Password On iPhone If you are still using the same WiFi Password that was setup by your Internet service provider, you may have ...

View more: How to Find WiFi Password on iPhone

How to clear Discord cache on Windows, iPhone, Android, Mac

After being used for some time, any app accumulates many cache files. While they make the app faster, with time, it becomes outdated and can cause issues. The Discord app is no exception, and since it relies heavily on cached files, it’s a good idea to clear the cache occasionally. ...

View more: How to clear Discord cache on Windows, iPhone, Android, Mac

Netflix redesigned its iPhone app, and you can download it now

Netflix is constantly making subtle changes to the user interfaces of its apps, but it’s not often that we get a comprehensive refresh. The time has finally come, as Netflix rolled out a massive update for its iPhone app this week that completely revamps the UI. Design engineer Janum ...

View more: Netflix redesigned its iPhone app, and you can download it now

Apple has made it harder to use Apple TV 4K without an iPhone, and it's a step back

And all for the sake of terms and conditions…

View more: Apple has made it harder to use Apple TV 4K without an iPhone, and it's a step back

7 new Siri skills every iPhone user needs to learn

Siri is Apple’s voice assistant on iPhone, iPad, Mac, and Apple Watch. It’s more than a decade old and it’s a feature many people use regularly for different tasks. Apple has upgraded the Siri functionality over the years, although the assistant isn’t quite on par with Google Assistant or Amazon ...

View more: 7 new Siri skills every iPhone user needs to learn

iPhone 16 Pro could be the first mid-level Apple phone with a periscope zoom lens

Want a periscope-enabled iPhone? Maybe wait until 2024

View more: iPhone 16 Pro could be the first mid-level Apple phone with a periscope zoom lens

iPhone 15 Pro periscope camera looks increasingly likely

Foxconn’s iPhone business chief replaced after COVID outbreak and protests

Netflix’s iPhone app just got much slicker, but still lacks crucial features

How to use iPhone's Do Not Disturb mode

Apple adding periscope lens to both iPhone 16 Pro models in 2024

How to Fix iMessage Not Activating on iPhone

How to Backup iPhone to iCloud, Mac & Windows PC

Crazy invention snoozes iPhone in the most ridiculous way possible

iPhone 14 Pro supply catches up with demand

Apple microLED displays rumored for iPhone, iPad, and Mac after Apple Watch Ultra

Apple Music Pausing or Disconnecting on iPhone: How to Fix?

Amazon Great Republic Day Sale 2023 Best discounts on phones – iPhone 13, OnePlus Nord 2T 5G, Redmi A1 and more

OTHER TECH NEWS

Top Car News Car News