According to recent reports from Bloomberg, the Apple iPhone 14 series demand is lower than expected. The surge that Apple has been expecting, didn’t happen. So, the company is abandoning plans to increase production in 2022.

As per the report, Apple is telling its suppliers to withdraw plans to increase assembly. Apparently, they were planning to increase iPhone 14 series assembly by 6 million units in H2 2022. However, Apple is now telling suppliers to produce 90 million units during this period, about the same level as the previous year. It’s also in line with Apple’s original forecast for this Summer. In addition, some sources state that the demand for the iPhone 14 Pro is stronger. Meanwhile, the vanilla has an average base model.

apple

Gizchina News of the week



To recall, the iPhone 14, Pro, and Pro Max are available since September 16. Meanwhile, the Plus will hit the shelves by October 7. Worth noting, that reputed analyst Ming-Chi Kuo, states that Apple asked Foxconn to switch the production line of the iPhone 14 to the Pro model. It says that after the change, the shipments of the Pro series accounted for around 60 to 65% of the total shipments in 2H22. Meanwhile, the Pro Max has around 30 to 35% percent of the overall shipments.

iPhone 14 series has been facing a lower “launch demand”

As per the investment bank, Jefferies, Chinese customers are not buying the iPhone 14 after the launch. Or at least, the demand is not higher than it was with the iPhone 13 series back in the last year. Apparently, the world’s largest smartphone market is experiencing a “year of decline”. Some analysts say that Apple’s latest series of smartphones sold 987,000 units in the first three days. The iPhone 14 series sales are 11% lower than the sales of similar products in the iPhone 13 series.

Apparently, not everything has been perfect in Apple’s iPhone world. Of course,  there are multiple factors that can indicate a drop in demand. The world is in a different situation right now. Global inflation has been reducing the consumers’ power. Moreover, the iPhone 14 and Plus should suffer from lower demand. After all, they’re less interesting products, and the price difference may not be enough to make users opt for these “recycled” iPhone 13 models. 

Source/VIA :

ITHome

TECH NEWS RELATED

Apple and Ericsson end iPhone patent dispute

Apple and Ericsson buried the hatchet in their latest patent fight. Photo: Cult of Mac After a muti-year argument, Apple and Ericsson agreed to cross license each others patents on cellular standard-essential technologies. And they’ll drop their lawsuits, too. What’s really happening though is that the two companies have ...

View more: Apple and Ericsson end iPhone patent dispute

Google Chrome now supports passkeys to eventually replace passwords

Google Chrome supports passkeys AppleInsider may earn an affiliate commission on purchases made through links on our site. Google announced that passkeys are now in the latest update to Chrome, a security feature companies are adopting to try to replace passwords. The company announced in October that it added support ...

View more: Google Chrome now supports passkeys to eventually replace passwords

App Store Not Working on a Mac? 9 Fixes

If the App Store is not working on your Mac, possible fixes include: Force quitting it, disabling any running VPNs, restarting your Mac, using Safe Boot mode, updating macOS, signing out, checking the linked Apple ID, and resetting default keychains. It’s also possible that Apple’s Mac App Store servers ...

View more: App Store Not Working on a Mac? 9 Fixes

Squishy physics makes JellyCar Worlds like no other driving game

A new, modern JellyCar game is here! Screenshot: Walaber/Apple TV+ It’s a car made of jelly! It’s JellyCar Worlds, which challenges players to drive a squishy vehicle through a variety of convoluted levels. The game, which hit Apple Arcade on Friday, marks the return of a classic game from ...

View more: Squishy physics makes JellyCar Worlds like no other driving game

iPhone 13 vs. iPhone 12: Which One Is Right For You in 2022?

We'll help you decide whether to upgrade to an iPhone 13 or iPhone 12 in 2022.

View more: iPhone 13 vs. iPhone 12: Which One Is Right For You in 2022?

JellyCar Worlds Now Available on Apple Arcade

Yes, Apple Arcade subscribers can now take a trip through realms made of jelly.

View more: JellyCar Worlds Now Available on Apple Arcade

Here's 5 Unexpected Places to Put Your Apple AirTags

Your keychain, wallet and phone aren't the only things you can keep track of with an Apple AirTag.

View more: Here's 5 Unexpected Places to Put Your Apple AirTags

Apple and Ericsson Reach Licensing Agreement to Settle Dispute Over Cellular Patents

Ericsson today announced it has reached a patent license agreement with Apple that will settle a long-running dispute between the two companies over patents related to cellular technology. The dispute dates back to early 2015 when the two companies sued each other over dozens of Ericsson patents related to cellular ...

View more: Apple and Ericsson Reach Licensing Agreement to Settle Dispute Over Cellular Patents

Apple's internal report says that it doesn't stifle employee speech

Ian and Poppy try to un-scrooge Christmas on Mythic Quest [Apple TV+ recap]

In Little America season 2, hard luck always yields happy endings [Apple TV+ review]

Tiny new drone shoots 4K HDR video

Apple and Ericsson end patent lawsuit with new licensing deal

6 Ways to Fix iPhone Not Automatically Connecting to Wi-Fi

How to transfer your data from iPhone to iPhone with these easy methods

M1 MacBook Air knows how to have fun [Setups]

MacRumors Giveaway: Win an Apple Watch Series 8 and Nylon Band From Southern Straps

I’m still waiting for Apple to fix the Mac mini’s major problem

Apple and Ericsson call truce in years-long fight over cellular patents

The best gifts for Mac users: 8 peripherals to complete your setup

OTHER TECH NEWS

Top Car News Car News