It must withstand until all-new models emerge in 2024.

jaguar i-pace sales continue the downward trend in q2 2022

Jaguar reports 15,207 global retail car sales during the second quarter of 2022, which is 48% less than a year ago.

Also. the Land Rover brand notes a significant decrease – down 33% to 63,618, which makes the overall result forthe Jaguar Land Rover group (part of Tata Motors) pretty weak.

  • Jaguar: 15,207 (down 48%)
  • Land Rover: 63,618 (down 33%)
  • Jaguar Land Rover: 78,825 (down 37%)

The company explains that there are ongoing production constraints, while demand remains strong – actually reaching a new record of almost 200,000 units (up by around 32,000 compared to the end of Q1)

In this background, the all-electric Jaguar I-PACE sales do not look that bad, although it’s also struggling. The company sold 2,175 units in Q2, which is 14% less than a year ago and the fourth quarter of a consecutive year-over-year decline.

The Jaguar I-PACE’s share out of the total Jaguar volume increased to 14.3% (compared to 8.7% a year ago).

Jaguar I-PACE sales – Q2 2022

jaguar i-pace sales continue the downward trend in q2 2022

So far this year, Jaguar I-PACE sales amounted to 4,189 (down 12% year-over-year). For reference, in 2021, Jaguar sold 9,970 I-PACE.

Jaguar I-PACE sales:

  • 2018: 6,893
  • 2019: 17,355
  • 2020: 16,457
  • 2021: 9,970
  • 2022 H1: 4,189

Cumulatively, more than 54,800 Jaguar I-PACE were sold globally.

jaguar i-pace sales continue the downward trend in q2 2022

Unfortunately, the manufacturer does not report its total plug-in car sales, despite having plenty of plug-in hybrid models.

However, Jaguar Land Rover reports that during the quarter, the share of electrified vehicles – xEVs (BEVs, PHEVs, HEVs) – increased to 66% (compared to 64% in Q1). It means that some 50% (or 39,000) are PHEVs/HEVs.

The company intends to electrify both of its brands in the coming years, including the first all-electric Land Rover in 2024 and the first “new” all-electric Jaguar in 2024.

  • Range Rover BEV will be launched in 2024 as part of six new Range Rover, Defender, and Discovery models planned by end 2026
  • Transformation of Jaguar into an all-electric luxury brand remains on track with first new vehicles to be revealed before end 2024

We guess that the Jaguar I-PACE will continue as is, at least until the all-new, all-electric models, which will be based on an all-new platform, are ready.

Jaguar Land Rover sales details:

jaguar i-pace sales continue the downward trend in q2 2022

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