Apple design guru Jony Ive reveals Steve Jobs advice on design and what he thinks about today's product design.

apple

Jony Ive

Credit: Apple

In an interview in arch design magazine Wallpaper, former Apple chief design officer Jonny Ive reminisces on advice given to him by company founder Steve Jobs. He also expresses his anger that much design today doesn’t work as he and Jobs did at Apple, and is all the poorer for it — going so far to claim that many products do not deserve to exist.

Ive is described in the interview as unfailingly polite, solicitous and considerate but often describes his design process as furious and angry, particularly in relation to design’s response to climate change on which he has been working with Prince Charles, the Prince of Wales.

Ive left Apple in 2019 to form his own design consulting firm and recently cut all ties with Apple. However, he still remembers the one word Jobs told him should go into everything he designs: Care.

Royal seal of approval

As well as being a Knight Commander of the Order of the British Empire (KBE) for the past decade, Ive is a Royal Designer for Industry, an Honorary Fellow of the Royal Academy of Engineering. 

His most recent design isn’t quite on the scale of the iPhone: the seal for the Prince of Wales’s Terra Carta campaign, which boasts the motto For Nature, People and Planet. The seal was designed by Ive using a specially drawn Baskerville-derived serif font that he reserves for his personal projects.

apple

Based on the famous royal charter of rights the Magna Carta, which was signed under some duress by Prince Charles’s distant relative King John in 1215, Terra Carta is a mandate that puts sustainability at the heart of the private sector. It is meant as guide for business to avert climate catastrophe in the belief that capitalism and enlightened self-interest are compatible with saving the planet.

While all this royal talk sounds archaic, Wallpaper reports that, despite its Latin name, Terra Carta is written in the language of modern management theory, and looks at areas of green investment, such as electric flight, carbon-neutral construction and nuclear fission. 

Ive is helping Prince Charles advise the four winners of the prince’s £200,000 ($240,000) Sustainable Markets Initiative to take their projects to market. The two worked together after Ive suggested the forming of a design lab at the Royal College of Art (RCA) of which he is chancellor.

‘Care’ is key to design

For all of his accolades, Ive is filled with anger when discussing design. I am angry that most of what is made seems so thoughtless. So many products do not deserve to exist. The minimum that they should do to justify themselves and consume all that material is that their designers should care about them.

We have lost sight of how recent industrialization is. Unlike architecture, design is still a new profession. It is developed by putting a design office on top of a manufacturing plant, then discovered authorship, and is still trying to find how to make sense of the equation.

When you design, you must have a thorough understanding of materials, otherwise you get a fractured development of form. … You often hear people apologising that things are not made the way that they wanted. I understand that excuse, but at Apple I spent months at manufacturing sites, and my apology would have had no currency.

He still remembers the time he spent discussing design with Jobs and how one word defined everything he helped make. Steve told me, ‘When you make something with care, even though you don’t know who the people using it will be, they will sense it. Care is a way to express our love for the species.’

And Ive still uses that advice today. If it’s designed and made with care, a mass-produced object can have the resonances of a batch production. It comes down to motivation and the sacrifices you make for the exercise.

TECH NEWS RELATED

Airline Wi-Fi Not Working? Refunds Might Soon Be Required

Airline Wi-Fi service would soon need to be refunded to its passengers when they fail to work during their flights, the Biden administration proposes. The new proposal goes beyond broken in-flight Wi-Fi connections. It also seeks to revise how travel search websites are showing their results. (Photo : PATRICK T. ...

View more: Airline Wi-Fi Not Working? Refunds Might Soon Be Required

New Roomba Robot can Vacuum, Mop Floors in Single Cleaning Job

Futuristic science fiction and even cartoon shows depict robot household helpers mopping and sweeping floors, and viewers have been struck through the years with this incredible possibility. Now, this vision has seemed to become a reality with several robot floor cleaners around. First-ever ‘Vacuuming and Mopping’ Robot While other ...

View more: New Roomba Robot can Vacuum, Mop Floors in Single Cleaning Job

TikTok Faces £27-M Fine Over Child Privacy Violations in UK

TikTok’s struggles amidst government scrutiny and legal action continue as the short video sharing platform faces a £27 million (around $29.2 million) fine in the United Kingdom after the U.K. Information Commissioner’s Office (ICO) found that the company may have violated data protection laws by failing to protect children’s ...

View more: TikTok Faces £27-M Fine Over Child Privacy Violations in UK

Ford China creates new subsidiary as it ramps up EV push

Ford Motor Company said on Monday it has set up a new subsidiary dedicated exclusively to focusing on the research, development, and operation of intelligent electric vehicles in China, the latest move by the US automaker to push its electric and digital makeover. The first subsidiary of its kind ...

View more: Ford China creates new subsidiary as it ramps up EV push

8 US states sue crypto platform Nexo for lying to investors

ETtech Launched in 2018, Nexo has supported over 50 cryptocurrencies, had over 5 million users and processed over $80 billion. Cryptocurrency platform Nexo has been sued by New York, California and six other state regulators for failing to register with the state as securities and commodities brokers or dealers and ...

View more: 8 US states sue crypto platform Nexo for lying to investors

TikTok owner ByteDance approves US$3 billion share buy-back, its first for investors, despite some opposition

ByteDance, the owner of TikTok, concluded a special shareholder meeting on Tuesday morning at which the company endorsed a board decision to repurchase up to US$3 billion shares from investors despite opposition from some small shareholders, according to a source who was briefed on the meeting. While the company’s ...

View more: TikTok owner ByteDance approves US$3 billion share buy-back, its first for investors, despite some opposition

Enthusiast custom mechanical keyboard recommendation: Jris65 by IRISLab

More custom mech keyboard recommendations that don't break the bank Earlier in March 2022, I shared about the QK65, which I would say is an excellent board for getting started in the Custom Mechanical Keyboard hobby. That's because it ticks the boxes for a good custom keyboard on a ...

View more: Enthusiast custom mechanical keyboard recommendation: Jris65 by IRISLab

WhatsApp to roll out call links, testing secure encrypted video calling

Meta CEO Mark Zuckerberg announced two new features for WhatsApp. Starting this week, WhatsApp will be rolling out call links so that users can share a link to start a call with a single tap. This is similar to what Apple introduced in iOS 15 for FaceTime where iOS ...

View more: WhatsApp to roll out call links, testing secure encrypted video calling

Artificial Intelligence Might Cause Horrific Nuclear War [Study]

Your Apple Watch is getting even more great free upgrades

Crypto Lender Nexo is Being Sued by New York, California, Six Other States

Research shows that some trees become overheated in warmer rainforests

Fire breaks out at Tesla Gigafactory Berlin, no casualty

X-PITCH 2022 Global TOP150 announced

Digital services see revenue soar by 37% Sector set to expand to 690 billion baht

Grab expects to break-even on adjusted EBIDTA by H2 2024 - CFO

NullMixer Malware Can Download Over 20 Trojans at Once, Kaspersky Warns

Malaysia's Aerodyne secures $30M strategic investment bridging round led by Petronas

With inability to lower costs, automotive sector fears decline in 2023

OnePlus leak reveals new Galaxy Watch 5, Pixel Watch and Apple Watch 8 rival

OTHER TECH NEWS

Top Car News Car News