Improvements: Mark Lancaster’s Connected Vehicles business claims to reduce dealer costs and improve retention.
FORMER Cox Automotive chief executive officer of retail and data solutions, Mark Lancaster, has founded a new connected car platform for automotive dealers.His start-up business, Connected Vehicles, is designed to allow dealers to create new revenue streams, improve retention and reduce existing costs through access to customer mobility and telematics data.
Mr Lancaster, who takes on the role of CEO of Connected Vehicles, said he wanted to thank Michael Clarke, Rob Whiten and the whole RDS Team at Cox Automotive for their support in the transition.
