mahindra scorpio, xuv models post strong sales in february 2021; total passenger vehicles sales up by 41 percent yoy

Mahindra has gone through its fair share of trials and tribulations in recent times. Things were definitely not helped by the raging pandemic, which literally wiped profit margins as if they didn’t exist. Further complicating matters for Mahindra has been the rising input costs and the continuing shortage of semiconductors. While the former was bound to happen, the lack of semiconductors has been an issue faced by many automakers. This has led to an overall reduction of manufacturing output and, therefore, longer waiting periods for customers.

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mahindra scorpio, xuv models post strong sales in february 2021; total passenger vehicles sales up by 41 percent yoy

Sales of the Bolero went up by 19 percent in February 2021

Speaking about the company’s performance in February 2021 was Veejay Nakra, Chief Executive Officer, Automotive Division, M&M Ltd. He stated,

“At Mahindra, we have witnessed a growth of 44% in UVs for the month of February 2021. Demand continues to remain buoyant for our range of SUVs and Pick-ups and we have a robust order pipeline. However, the supply of semiconductors, as we all know, is a global issue and it is likely to continue for another 3 to 4 months. Going forward, we will continue to monitor the situation and closely work with our suppliers to minimize this supply risk.”

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mahindra scorpio, xuv models post strong sales in february 2021; total passenger vehicles sales up by 41 percent yoy

Sales of the Scorpio in February 2021 were up by 135 percent

However, despite its ordeal, the homegrown manufacturer held on and even launched new products in 2020. Stepping into 2021, Mahindra has been battling losses from its SsangYong arm while also dealing with the aforementioned semiconductor shortage. Still, things are looking pretty decent on the sales front. In February 2021, Mahindra sold 15,391 units from its passenger vehicles division. That is in comparison to the 10,938 units the company sold in February 2020 – marking a 41 percent growth year-over-year. One of the biggest contributors to the strong sales performance for the automaker was its utility vehicles division.

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mahindra scorpio, xuv models post strong sales in february 2021; total passenger vehicles sales up by 41 percent yoy

Sales of the XUV500 in February 2021 went up by 140 percent

In February 2021, total sales of Mahindra’s utility vehicles stood at 15,380 units. Compared to the 10,675 units that it sold in February 2020, that is a growth of 44 percent, year-over-year. Meanwhile, total exports fell from February 2020’s 1,839 units to 1,827 units last month – a decline of 1 percent, year-over-year. Even worse was the sales performance of the company’s cars & vans, which went down by a remarkable 96 percent, year-over-year. February 2021 saw Mahindra being able to sell a mere 11 units from its cars and vans division, compared to 263 units in February 2020.

mahindra scorpio, xuv models post strong sales in february 2021; total passenger vehicles sales up by 41 percent yoy

The XUV300 remains a popular model for Mahindra

Overall, Mahindra had a market share of 5 percent in February 2021 and came fifth on the sales chart. Ahead of Mahindra last month (in ascending order of sales figures) was Kia, Tata, Hyundai, and Maruti Suzuki. Last month also witnessed the Scorpio doing exceedingly well, selling 3,532 units compared to 1,505 units in February 2020. That is a staggering growth of 135 percent (year-over-year) in volume, that too for a model that is quite old now.

mahindra scorpio, xuv models post strong sales in february 2021; total passenger vehicles sales up by 41 percent yoy

Sales of the Marazzo went down by 90 percent in February 2021

Just as impressive was the sales posted by the XUV500, which moved a total of 829 units (compared to 344 units in February 2020). This means that the XUV500 recorded a growth of over 140 percent, year-over-year. Quite impressive considering its age and that an all-new model is on its way.

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mahindra scorpio, xuv models post strong sales in february 2021; total passenger vehicles sales up by 41 percent yoy

The Alturas G4 remains a low-volume model for Mahindra

The XUV300 also made quite the impression in February 2021, with total domestic sales tallying 3,174 units. In comparison to the 2,431 units sold in February 2020, that represents a sales growth of 31 percent, year-over-year. As for the evergreen Bolero, its sales figure last month stands at 4,843 units – an uptick of 19 percent, year-over-year.

mahindra scorpio, xuv models post strong sales in february 2021; total passenger vehicles sales up by 41 percent yoy

The all-new Thar has enjoyed immense success since launch

And while it was only launched in October 2020, the sales of the all-new Mahindra Thar have been anything but slow. In fact, Mahindra has so far sold over nearly 3,000 units of the second-generation Thar. So, obviously, the Thar’s success contributed to the overall growth in Mahindra’s utility vehicle sales in February 2021.

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mahindra scorpio, xuv models post strong sales in february 2021; total passenger vehicles sales up by 41 percent yoy

The KUV NXT sold just 4 units in February 2021

On the other hand, sales of the Alturas G4, Marazzo, and KUV NXT suffered last month. The latter sold just 4 units in the whole of February 2021, while the Marazzo’s sales dropped by as much as 90 percent, year-over-year. As for Mahindra’s flagship Alturas G4, its overall sales last month fell by 5 percent – moving a paltry 36 units. With the imminent arrival of the next-generation Scorpio and XUV500, Mahindra doesn’t have much to worry about at the moment. Meanwhile, the all-new Thar continues to sell like hotcakes.

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