There's only one major catch.

Audi promised and it’s now delivered. Introducing the ultra-luxurious Audi A8 L Horch, a direct rival to the likes of Mercedes-Maybach S-Class. But unlike the Maybach, the A8 L Horch is not coming to the US, at least not for now. This is exclusive to China and it will be officially unveiled in the flesh next month at the 2021 Guangzhou Auto Show.

The Horch nameplate isn’t new. It actually dates all the way back to the early 20th century. Even then it built luxurious cars in Germany and was later part of the four carmakers that merged to form Auto Union. Audi was one of those brands. Reviving the Horch name was a no-brainer. Like its Maybach rival, the A8 L Horch has a stretched wheelbase that’s 5.1 inches longer than that of the regular A8 sedan.

luxury
luxury
luxury

Its total measurement is nearly 18-feet long (it’s about an inch shorter than the Maybach). The additional space generates a significant amount of rear passenger space. These occupants/buyers are the types who want to be chauffeured around town. Instead of a rear bench, there’s a pair of rear seats separated by a center console that contains a fridge, glasses, cupholders, and an armrest with a touchscreen, and adjustable seat controls.

Rear passengers also receive their own screens mounted on the front seatbacks. Audi further gave the seats a diamond quilting pattern along with plenty of wood and aluminum trim, and even the Horch logo embossed in the armrests.

luxury
luxury
luxury

Exterior changes include longer doors, 20-inch polished wheels, special Horch badging, and digital matrix LED headlights and OLED taillights.

Under the hood lies the familiar turbocharged 3.0-liter V6 paired with a 48-volt mild-hybrid system. Total output is 340 horsepower and 368 lb-ft of torque. An eight-speed automatic transmission channels that power to Audi’s Quattro all-wheel-drive system. It’s possible Audi will offer additional powertrain options in the future. But for now, the A8 L Horch won’t be sold anywhere else, which is kind of surprising.

We could see a standard-length version possibly making its way to Europe and/or North America one day, but Audi hasn’t confirmed anything at this time. Pricing has not been announced.

luxury
luxury
luxury

TECH NEWS RELATED

Reema Juffali 'honoured' after being named ambassador for Saudi Arabian Grand Prix

© Provided by The National Reema Juffali has been named as a race ambassador for the inaugural Formula One Saudi Arabian Grand Prix. Photo: Saudi Arabian GP Saudi Arabia’s first female racing driver, Reema Juffali, has been announced as the Race Ambassador by the organisers of the Formula One ...

View more: Reema Juffali 'honoured' after being named ambassador for Saudi Arabian Grand Prix

Singapore’s first electric car show sparks off at RWS

What to do at Singapore’s first electric car/EV show which brings electric motoring to the forefront with cars from Audi, BMW, Kia, Mercedes-Benz, MG, and Mini – 10 cars from Audi, BMW, Kia, Mercedes-Benz, MG, and Mini– Physical event at The Forum, Resorts World Sentosa from 3 to 12 ...

View more: Singapore’s first electric car show sparks off at RWS

Quavo Gives Glimpse of Mercedes-Maybach Pullman After Chilling Next to a Louis V Yacht

Celebrities have been drawn to Miami for Virgil Abloh’s memorial, and many posed with the Louis V yacht sailing around in his memory. The American fashion designer and artistic director of the Louis Vuitton menswear collection passed away last week. Quavo honored his memory in Miami. Afterwards, he gave his fans a glimpse of his Mercedes-Maybach Pullman, showing its spacious, luxurious interior on social media.

View more: Quavo Gives Glimpse of Mercedes-Maybach Pullman After Chilling Next to a Louis V Yacht

The Audi Q6 E-Tron Was Recently Spied Winter Testing With A Camo Quilt In Sweden

The Q6 E-Tron is expected to debut in 2022 and will be underpinned by the new PPE architecture The Audi Q6 E-Tron is in its development stages, which means it will be caught testing often now. It was recently spied in Sweden for a winter testing session, blanketed in heavy ...

View more: The Audi Q6 E-Tron Was Recently Spied Winter Testing With A Camo Quilt In Sweden

Brembo Brakes Will Be Working Overtime At The Saudi F1 Grand Prix

200 to 70 mph in just 400 feet. The inaugural Saudi Arabian F1 Grand Prix will take place this weekend, and it should be a good one. It takes place on a street circuit designed to be fast. Only Monza, known as the Temple of Speed, is faster. Thanks to ...

View more: Brembo Brakes Will Be Working Overtime At The Saudi F1 Grand Prix

Audi H-tron Hydrogen SUV project scrapped – Report

The Covid-19 pandemic is ensuring manufacturers shut down high-tech projects, if at the end of the day, they remain merely experiments in showcases. The latest news is that Audi will no longer focus on hydrogen power for any future products, which naturally concludes the fate of the Audi H-tron SUV ...

View more: Audi H-tron Hydrogen SUV project scrapped – Report

VW Group confirms new Bentley, Porsche & Audi electric SUVs

Volkswagen Group’s ambitious sales target of 19 million EVs this decade means tens of new all-electric SUVs from its stable coming into the market. These new launches would include “three fully electric D-SUV models”, the company said in an announcement on November 16. The three all-electric D-SUVs Volkswagen Group ...

View more: VW Group confirms new Bentley, Porsche & Audi electric SUVs

Audi Q1 e-tron: No plans for a micro-SUV, says Audi boss [Update]

Audi’s renewed focus on upper-class models, including Speedboat projects Audi Artemis and Audi Apollon could mean that the budget range from the four-ringed brand is not a big priority. Then there is the cap on how far down Audi would go in the future with EVs, bringing us to the ...

View more: Audi Q1 e-tron: No plans for a micro-SUV, says Audi boss [Update]

Production Audi concept Shanghai to be launched in Q1 2022

Audi Q4 series gains new long-range & AWD variants in Europe

Audi Apollon one of three “Speedboat projects” at VW Group [Update]

Everything we know about the Porsche Audi PPE platform

Saudi Arabia Grand Prix, first F1 practice live: latest updates and times from Jeddah

Artemis (Audi Landjet) will have range of 450+ miles

Audi Q7 facelift to be launched in India soon – What to expect?

Audi Q4 e-tron Sportback reaches U.S. dealers by late-2021

Hong Kong audit regulator, professionals deny claims of non-cooperation made by SEC’s Gary Gensler

Next-gen Audi Q7 to be the brand’s final ICE model – Report

Audi Q9 TFSI hybrid electric SUV expected in 2022 [Update]

Uber Will Test Audio Recording During Rides As Safety Feature in Some U.S. Cities

OTHER TECH NEWS

;