mercedes really wants the eqs to succeed in north america

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Mercedes-AMG EQS 53 at IAA 2021

mercedes really wants the eqs to succeed in north america

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Mercedes-AMG EQS 53 at IAA 2021

mercedes really wants the eqs to succeed in north america

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Mercedes-AMG EQS 53 at IAA 2021

mercedes really wants the eqs to succeed in north america

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Mercedes-AMG EQS 53 at IAA 2021

mercedes really wants the eqs to succeed in north america

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mercedes really wants the eqs to succeed in north america

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Mercedes-AMG EQS 53 at IAA 2021

mercedes really wants the eqs to succeed in north america

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Mercedes-AMG EQS 53 at IAA 2021

mercedes really wants the eqs to succeed in north america

© insideEvs.com Copyright Mercedes EQS 580 4MATIC

The manufacturer held off launching other EQ models in America so that it could start with its halo electric model.

Mercedes is one of the manufacturers that have announced they are fully embracing electrification in their vehicles - it even announced that it intends to only sell electric cars after 2030, although there is an asterisk attached to that because it won’t actually be able to do that in all markets where it’s present.

And in order to get people interested in its EQ lineup of electric vehicles, Mercedes knows full well that it needs a halo vehicle to stimulate sales. Said halo vehicle is the firm’s first fully-electric sedan, the EQS, which was recently shown in hot AMG form at IAA 2021 in Munich.

The EQS is Mercedes’ halo electric model, the kind of vehicle that will not only sell on its own, but also spur sales for other EQ-badged models. This, according to company CEO Ola Kallenius is especially important in North America, and this belief has to be behind Mercedes’ decision not to sell many other EQ models that are already available in Europe (EQA, EQC, EQV) and to offer the EQS as its first electric Mercedes for America.

Source: Automotive News

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