Netflix has been tryign to change a lot of things to maintain their revenue streams without any ressitance in India. One such thing which the OTT application wanted to do from a long time was keep a check and control the password sharing. A report by The Wall Street Journal, Netflix has been working on new methods to crack down the password sharing. Starting from 2023, Netflix will ask people to pay additional fee for the people who share their account out of their household.
In some of the Latin American countries, Netflix has already started testing the add-on payments for password sharing. The price that is being charged in these countries for password sharing is $3. Netflix will apply the password sharing rules via device IDs, account activity, and IP addresses. In a recent development, Netflix also introduced a feature to let subscribers remove log-ins from their account.
This is not the only update related to the password sharing things going on all around the globe. It has also been revealed recently that the act of sharing passwords for Netflix, Amazon Prime Video, and Disney+ Hotstar will be termed illegal in the United Kingdom. TorrentFreak reported that under the updated piracy guidelines by the British Intellectual Property Office, the ‘password sharing on streaming devices’ like Netflix will be legally deemed as an act that breaks the copyright law.
Is Netflix all set to make a difference?
Previously, Netflix announced that the streaming platform will monetise accounts that share passwords starting from 2023. Regarding that, there is no public announcement by Netflix. Nonetheless, at the time of announcing its quarterly revenue results, Netflix mentioned that it will start charging accounts that share passwords with extra members starting next year.
Apart from the crackdown on the loopholes, Netflix is also making sure that it keeps the audience attracted and hinged to the platform. The main step in that direction is the addition of multiple game titles on the platform. Speculations are that Netflix will add some of the best titles in the upcoming year.