The number of new direct-to-consumer companies fell to nearly a third in 2021, reversing the aggression seen in the space over the previous couple of years. In 2021, 77 D2C brands surfaced in India. That compares with 215 each in 2019 and 2020, according to data sourced from Tracxn, a market intelligence provider for private companies. But funding in the sector has risen significantly: D2C companies raised $493 million last year, more than
