porsche trademark inches brand closer to f1 return

Porsche has registered a new F1-themed trademark

Porsche appears to be inching its way ever closer to a Formula 1 return following the registration of a new trademark.

On Monday, it emerged that the German automaker, which has been heavily linked with Red Bull, applied for a trademark on the term ‘F1nally’ through the German Patent and Trademark office.

It follows the revelation that Porsche was looking to acquire a 50 percent stake in Red Bull Racing according to documents made public by Morocco’s Conseil de la Concurrence.

For such a deal to go ahead, it would require approval with regards to anti-competition legislation in a number of markets outside of the European Union.

Those documents were dated July 8, while the trademark application was filed on August 10.

“There’s some major caveats that we need to get past first, before, you know, things can get anywhere near progression,” Red Bull’s Christian Horner said of the situation during the Hungarian Grand Prix weekend.

“That primarily focuses on what are the final technical, sporting, and financial regulations for the power unit going to be.

“Are they going to be fair and equitable to the newcomers, versus the current incumbent?

“That is the first piece of piece of the jigsaw that needs to be completed.”

That piece of the puzzle is understood to be in front of the FIA’s World Motor Sport Council now, with the drafts regulations set to be voted through in the coming days.

On the sporting front, little has changed aside from an additional allowance of elements for 2026.

New financial regulations will place a cost cap on development while technically some of the more sweeping changes are understood to have rolled back somewhat.

Opinions within the paddock are divided as to whether that is to the favour of the incumbents or not, though the removal of the MGU-H is a clear concession for those not currently in the sport.

Porsche and Audi are on the side-lines ready to enter Formula 1, having both been given approval in principal by the Volkswagen Audi Group board.

While that looks set to manifest as a partnership with Red Bull for Porsche, it’s understood Audi is eyeing a more holistic approach and is instead interested in acquiring an existing team.

That has seen it linked to McLaren, a move denied by the company despite its continual rounds of revenue raising or, more realistically, Sauber.

TECH NEWS RELATED

American Scott Blazey heads BMW Clubs International Council

MUNICH: BMW Clubs and community management of the BMW Group Classic said the BMW Clubs International Council has a new chairman. Scott E. Blazey, 71, from the United States, has been elected to the position, succeeding David de Bruyn from South Africa who unexpectedly passed away earlier this year. ...

View more: American Scott Blazey heads BMW Clubs International Council

Maserati unveils its world's first new store concept

MILAN: Maserati has recently unveiled its new global retail store concept, debuting with the opening of a new space in the heart of Milan’s historic Magenta district. Intended to express the automaker’s power and prowess in Italian luxury craftsmanship, the retail concept combines the refinement of a sartoria – ...

View more: Maserati unveils its world's first new store concept

‘There’s precedent for this’ – Red Bull confident of avoiding Perez penalty

Sergio Perez (MEX) Red Bull Racing RB18 leads behind the Mercedes AMG FIA Safety Car. 02.10.2022. Formula 1 World Championship, Rd 17, Singapore Grand Prix, Marina Bay Street Circuit, Singapore, Race Day. – www.xpbimages.com, EMail: requests@xpbimages.com © Copyright: Charniaux / XPB Images Red Bull team boss Christian Horner has ...

View more: ‘There’s precedent for this’ – Red Bull confident of avoiding Perez penalty

Sergio Perez wins chaotic Singapore F1 Grand Prix

SINGAPORE — Max Verstappen’s Formula One title celebrations were put on hold after the Red Bull driver placed seventh at a chaotic Singapore Grand Prix, won by his teammate Sergio Perez on Sunday. Perez’s second win of the season saw him finish 7.6 seconds ahead of Ferrari’s Charles Leclerc, ...

View more: Sergio Perez wins chaotic Singapore F1 Grand Prix

‘Incredibly messy’ – Verstappen on his worst F1 race of 2022

Formula 1 world champion Max Verstappen admitted his Singapore Grand Prix was “incredibly messy”, after only finishing seventh on a day when he could have clinched a second straight title. Verstappen was already down on eighth on the grid thanks to a team misjudgement over fuel levels that cost ...

View more: ‘Incredibly messy’ – Verstappen on his worst F1 race of 2022

3 Full-Size Pickup Trucks to Seek out and 1 to Skip

In the market for a new truck? These are some of the best full-size pickup trucks on the market for 2022 and one truck worth avoiding altogether. Ford, Ram, and Toyota’s usual suspects appeared, but there are plenty of positives to report for these pickup trucks. The Ford F-150 is ...

View more: 3 Full-Size Pickup Trucks to Seek out and 1 to Skip

Plug-in hybrids have a bright future in Australia despite slow uptake and incoming electric cars: Mini

Fully electric cars are outselling PHEVs by a huge margin, but Mini says the plug-in still has a future in Australia. Mini is ahead on its electrification plans in Australia, although the only two electrified models are the Cooper SE full EV three-door hatch and the Countryman plug-in hybrid ...

View more: Plug-in hybrids have a bright future in Australia despite slow uptake and incoming electric cars: Mini

2023 Ford Mustang: Will it drift? New electronic drift brake uncertain for Australian-bound models

Ford’s new Mustang features a tricked-out drift brake feature for easier slides, but it might not come to Australia. Australia could miss out on one of the headline items of the new, seventh-generation Mustang – the Electronic Drift Brake. The new pony car was revealed in Detroit in September ...

View more: 2023 Ford Mustang: Will it drift? New electronic drift brake uncertain for Australian-bound models

Mazda's biggest gamble yet? 2023 Mazda CX-90 seven-seat SUV timing, engines, design and more detailed

2023 Jeep Wrangler FarOut Edition swan song for the EcoDiesel

F1 2022 Singapore Grand Prix: Championship Standings

Prices Increase for a New 2023 Nissan Frontier

Kia SUVs: A Guide to the Brand’s Latest Crossovers

Everything You Get In a Fully Loaded 2023 Toyota Camry Hybrid

Only 1 American Manufacturer Still Doesn’t Offer a Pickup Truck with a Supercharged V8

F1 2022 Singapore Grand Prix: Race Result

Perez fends off Leclerc for Singapore GP victory

Tesla output forecast shows jump in Q4, growth through 2023

Do I Need to Replace My Car’s Fuel Filter?

Latifi handed five-place penalty for Japanese Grand Prix

OTHER TECH NEWS

Top Car News Car News