SINGAPORE: Porsche Asia Pacific is targeting journalists to spread the good word about its cars via the Porsche Media Driving Academy.
The Porsche Media Driving Academy, an annual driving programme for journalists in the region, is designed to highlight the performance of Porsche cars through different courses of active driving with emphasis on Porsche’s roots in motorsports.
The programme comprises three performance courses – Individual, Professional and Elite. In each course, Porsche instructors will guide participants on how to drive the cars properly.
“The Porsche Media Driving Academy offers journalists the right amount of attention and guidance that heighten the understanding and specific characteristics of the Porsche vehicle concept and core technologies,” said Porsche Asia Pacific managing director Martin Limpert, adding that the programme kicked off last month.
The two-day Porsche Media Driving Academy starts with product knowledge and includes insights on nutrition guides and fitness regimens tailored for sport-oriented driving.
At the race track, journalists will be engaged in a driving programme tailored to their level of expertise.