(Photo : Rybalsky Consulting)
With over 20 years of experience in consumer packaged goods, Rybalsky Consulting has helped many organizations – from tech startups to some of the world’s largest companies – make sense of big data with leading research and analytics initiatives. Now, with her consulting firm, Rybalsky Consulting, Beccah is able to apply her expertise and experience to transform companies with essential insights and clear business solutions.
“My expertise is really helping companies make sense of all their information, making sure they have the right process to collect what is needed to be able to then transform and make it impactful on the other end,” Beccah explains.
For many companies in today’s digital landscape, collecting and analyzing data is an essential part of doing business. Unfortunately, the sheer volume of available data can be overwhelming for organizations without a dedicated analytics department. They lack the time and resources to fully understand the data they have collected – or worse, they fail to adequately collect the right information in the first place.
Rybalsky Consulting serves as an expert analytics team, providing critical insights and action steps to companies for a fraction of the cost, allowing them to stand out in an increasingly competitive marketplace. In doing so, the consulting firm has become a leading force in the industry.
As a go-to resource for data analysis, Beccah Rybalsky often guides companies in understanding their data in more meaningful ways. It is about more than simply getting the calculations right, she explains.
“Interpreting your results is really how it becomes impactful, and makes the difference between whether you succeed or not,” Beccah says. “That is where having that expertise is most important. I help companies get the most value out of the data that they are collecting.”
One of the key strategies that Rybalsky Consulting applies when working with businesses is to help them develop critical objectives that will be served by their data – to help them see the big picture and the end result first. From there, they can work backward to understand what types of data they should be collecting and how it should be analyzed. By employing this “storyline” approach, Rybalsky Consulting allows companies to cut through the noise of big data and find the most important insights into their customers.
“Often, we see companies try the opposite approach, and even with teams of 30 people, when they first get in and look at the data, it can be overwhelming,” Beccah says. “Once you tie data to a specific question or objective, it immediately allows you to focus on what is most important.”
By helping companies set up the right parameters for data collection and analysis before trying to sort through millions of data points, Rybalsky Consulting helps companies save time and money while better understanding their core users and customers – accelerating revenue growth with key action steps.
“I have worked with many companies in the past that have collected a lot of data, but then they don’t really know how to leverage that information,” Beccah says. “So, without a large investment, we help companies set up the right data collection and storage process with a clear plan in place – so when you’re ready to start using that data to transform your company, it is already there and ready to go.”
To learn more about how Rybalsky Consulting can help your organization leverage data to drive business growth, visit www.rybalskyconsulting.com.