Search Engine Land celebrates its 16th birthday 

Search Engine Land launched on this day in 2006. Today, we look back on a successful 2022 and look forward to an even greater 2023.

Content ideas may be coming to Google Search Console

This feature looks and feels a lot like the Google Question Hub.

JavaScript rendering and indexing: Cautionary tales and how to avoid them

The results of a JavaScript rendering and indexing experiment highlight some challenges of running JS-dependent content.

Airbnb’s search marketing shift: Should advertisers follow suit?

With CPCs rising across performance media channels, is it worth following Airbnb's shift from PPC to brand marketing? Here's what to consider.

Hit by the Google spam update? Here’s what you might be doing wrong

Steer clear of outdated and dubious SEO tactics. Here are tips for doing SEO that benefits real-world users – without tricking anybody.

Subscribe with Google publishers may see an increase in clicks and impressions from Google Search

This started on December 5th, in the search performance report in Google Search Console.

Maximize your search marketing budget with first-party conversation data

Learn how to use this untapped data source and maximize every dollar spent.

How to make the most of the new Google Business Profile dashboard

Google's New Merchant Experience (NMX) has rolled out. Here's a rundown of the changes in GBP and how to get used to them.

Feeding data to automation: In-house teams’ secret sauce to Google Ads

Learn how you can better implement data in Google Ad by feeding the system as much data as humanly possible.

3 SEO tools to build for your clients in Looker Studio

Creating technical SEO auditing, keyword research, and link building tracking tools is easy with Google Data Studio. Learn how here.

How to get Google featured snippets: 9 optimization guidelines

Here's a set of guidelines to follow when optimizing for the featured snippet – like using an “is” statement and defining the topic concisely.

Give your customers what they want with e-commerce AI

Match customers with the products they are searching for.

How to advance your SEM career: 9 attributes to master

To thrive in search marketing, consider how you can deliver stellar results, be an incredible contributor and take ownership.

Google Chrome adds 3 site search shortcuts

Adding @bookmarks, @history or @tabs into your Chrome address bar should help speed up your searches in these categories.

Google helpful content system update rolling out now (December 2022 update)

This update adds new signals and also brings the helpful content update globally for all languages.

Google Search rolls out new search refinements for top bar filters with related topics

As previewed at the Search On event, now these new related topics options can show in the top far filter options.

4 new Microsoft features, and 5 other December updates

Some of the updates, announced earlier this year, have been expanded into new markets.

Ecommerce SEO & UX: 4 simple tips to boost traffic and sales

Make the shopping experience better for users. Take a cue from brick-and-mortars with these ecommerce organization and merchandising tips.

Supercharge your marketing ROI for success

Measuring marketing performance is a delicate balance between science and art.

Location pages in Google’s crosshairs after October spam update

Ranking drops and deindexed pages are plaguing service area business sites. Let's explore the potential cause and what local SEOs can do.

Webinar: Drive smarter engagement across the customer journey

Learn the tools and tactics to execute personalization across channels from a data-first organization.

Google brings continuous scroll to desktop search results

This is now rolling out for English / U.S. search results.

How to optimize underperforming content

Don't let stale or lackluster content drag down your SEO performance. Learn how to find content underperformers and ways to reoptimize them.

Google shut down Duplex on the Web

Google has also retired the DuplexWeb-Google web crawler.

3 last-minute Amazon optimization tips for the holidays

Here's how you can optimize your Amazon product listings, attract last-minute shoppers and get a slice of the holiday sales pie.

How to create long-form content that ranks, gets read and converts

Creating in-depth content is time-consuming and resource-intensive. Here's a guide to ensure your long-form content efforts pay off.

How to use RStudio to create traffic forecasting models

Learn the basics of producing time series forecasts in RStudio from your Google Search Console click data.

Cyber Monday broke records this year, with almost $12 billion in US sales

The whole month of November has seen nearly $110 billion in online sales.

Google files lawsuit against company falsely promising Page 1 rankings

Google's lawsuit alleges that a company called G Verifier scammed and harassed hundreds of Business Profile merchants.

3 big reasons businesses can be thankful for SEO

As we head into the holiday season and a time of giving thanks, here are three reasons businesses can be thankful for SEO.

Google Discover performance reports improve accuracy

Google Search Console said click and impression data may appear to increase because of this update.

Instacart has launched Coupons and Stock Up & Save promotion campaigns in Ad Manager

Thousands of brands now have access to the new promotions that offer incentives and discounts to consumers.

In-house vs. agency SEO work: The pros and cons

Looking for a change in your SEO career? Can't decide between an in-house marketing or agency role? Here are the pros and cons to consider.

Views per Session and Average Session Duration now available in GA4

Advertisers should be aware that the difference in session counts between UA and GA4 can vary from business to business.

YouTube year in review: The top 10 ads of 2022

YouTube has been a major player in marketing for a while, and this year was no exception.

Twitstorm timeline: The latest on Elon Musk’s Twitter 2.0

Elon Musk and Twitter continue to remain in the spotlight, for better or worse. Here is everything we know.

YouTube SEO: How to find the best traffic-generating keywords

Want to increase the chances of your videos showing up in YouTube’s search results? Here's a keyword research process you can follow.

What it takes to be a subject matter expert in search marketing

Having subject matter expertise is valuable for digital marketers. Learn tips for navigating and growing your career as an SME.

Google is updating its Display and Video 360 Account Level Suspensions policy

If policy violations are detected, accounts may be suspended immediately and without prior warning.

LinkedIn just released 3 new features for pages

The newsletter feature will help brands leverage first-party data while many platforms are becoming privacy-aware.


Webinar: Your winning CTV advertising strategy in 2023

85% of Yelp survey respondents say they trust written reviews over stars only

5 ways to improve your content workflow and strategy in 2023

Webinar: Do more with less to get ahead in 2023

How to improve E-A-T for websites and entities

Doorway pages: An SEO deep dive

Twitter has launched 3 new ad targeting options

Yahoo now has a 25% stake in Taboola

Black Friday sales up nearly 12% from 2021

Microsoft is planning to double the size of its ad business to $20 billion

Rich results: 22 things every SEO pro needs to know

When to fire your content marketing agency: 7 things to consider


Link juice: Is it the new snake oil of Google SEO?

Google is testing new Rewarded Ad Gate beta program for publishers

Use this SEO forecasting template to gain insights for 2023

Guard your most valuable asset against pesky competitors

NPS for agencies: How to capture client and employee satisfaction

Google Search adds new spam policy: Policy circumvention

New Meta privacy updates for teens

Google publishes document on more notable ranking systems

Shopify is testing a new universal search feature

15 ways to secure your WordPress site

Join the webinar: “Lotame Accelerate: The (R)evolution of Customer Data in 2023”

How to choose the right content marketing agency

Are we officially saying goodbye to Twitter? It depends on who you ask

Don’t fall for fake ownership requests for your Google Business Profile

YouTube just announced its 2023 class of #YouTubeBlack Voices Fund creators

5 best practices for tracking offline conversions in Google Ads

Google’s formula for navigating economic uncertainty involves “doubling down”

Marketing in a recession: How to avoid 5 common mistakes

Webinar: It’s time to modernize your online experience

Walmart’s ad revenue increased 30% in Q3

New AdSense data protection laws coming to CA, CO, CT, and UT in 2023

Google launches new search, shopping and maps features

Is Google Search getting worse?

Device-specific PPC: Why it still matters today

Yelp introduces video and image Spotlight Ads on their homescreen

What is social media marketing?

YouTube is testing shopping and affiliate features in Shorts

SMX Next day 2 kicks off in 1 hour with Google’s Ginny Marvin

Google Search Console adds Shopping tab listings feature

Enterprise SEO is 50% education and culture

6 link-building myths and truths

What B2B marketers must know in the face of a potential recession

Choosing an SEO platform

Google Analytics just introduced a new suggested audience

7 takeaways from the SMX Next keynote with Hyung-Jin Kim, VP Search at Google

Google’s Panda algorithm evolved into the Coati algorithm

SMX Next Day 1 kicks off today with Google VP of Search H.J. Kim

Microsoft Audience network now supports Video Ads

Google now recommends using dots for decimal numbers in your review snippet structured data

Performance Max transition: Key trends for Google advertisers

How to reliably predict SEO success before publishing content

Google Ads authentication issue causing login problems

Report: Google Business Profiles bug causing reviews to disappear

Mastodon: The new way to connect with other SEO pros

New report shows Google cost per lead has increased for 91% of industries

Why is content marketing important? 9 reasons to use content

TikTok has launched an in-app ecommerce feature

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