Google delays Chrome tracking cookies ban until 2023

Google has pushed back its planned blocking of third-party cookies on its Chrome internet browser from 2022 until 2023. Cookies are used by websites to track users’ browsing activity to enable digital publishers to better target their adverts. Many ...

The antidote for an acute case of martech bloat

Marketing budgets are bouncing back to pre-Covid levels after what has been a tough year. But how marketers decide to invest that money has changed, with more resources being redirected to digital-first strategies. For example, the retailer Next recently ...

Vimeo becomes first video software company to partner with TikTok

Video SaaS company Vimeo has joined TikTok Marketing Partners, a group of specialist companies that create, implement and measure ad campaigns on TikTok’s video-based social media app. The partnership gives small and medium businesses (SMBs) access to Vimeo’s suite ...

Omnichannel ad platform Mediaocean takes over Flashtalking

Omnichannel advertising specialist Mediaocean has confirmed it has acquired ad management platform Flashtalking. The combined entity will infuse Flashtalking’s best-in-class solutions for primary ad serving, creative personalisation, identity management, and verification with Mediaocean’s modern system of record used by ...

Most consumers are happy for advertisers to use personal data to personalise adverts

As many as 61% of UK consumers are happy for companies to use their personal data to personalise ads and offers for them. Personalisation specialist A Million Ads, in collaboration with research company, Attest, recently conducted global consumer and ...

TVSquared launches cross-platform analytics solution in UK and Germany

TV analytics firm TVSquared has launched its cross-platform measurement and attribution platform for all forms of TV, ADvantage XP, in the UK and Germany. The scalable solution brings continuous and impression-based measurement of ad exposure and outcomes to TV ...

Cavai raises more than £6.5m for international expansion

Cavai, a conversational ad tech provider, has raised £6.5m from a range of prominent investors including Norway’s two largest venture players, Investinor and Idekapital, and ad tech industry specialist FirstPartyCapital.  The company plans to use the funds to bolster ...

Falcon.io: On authenticity in social – linking a post-cookie, post-Covid world

“When it comes to marketing and social media, data is really telling us the truth – and we always shy away from reading the data and using it because it might make us look bad,” explains Wiebke Leffers, senior ...

Why direct-to-consumer depends on digital transformation: Key brand examples

Stay-at-home rules, imposed during the global Covid-19 pandemic, have put digitalisation into turbo drive. According to McKinsey and Company, the growth in the USA’s e-commerce in the first six months of 2020 equalled that of the previous decade. The accelerated ...

Why Covid-19 has taught content marketers the importance of going back to basics

Covid-19 has changed the way in which the world works and, like every other industry, marketing found itself in turmoil in March 2020. As consumer priorities and behaviours dramatically altered, marketing strategies naturally had to fall in line or ...

The Coca-Cola Company unveils fresh brand platform for Coca-Cola trademark

Coca-Cola has unveiled a new global brand philosophy and platform called Real Magic, which invites everyone to celebrate the real magic of humanity. The platform refreshes the brand’s trademark promise – to unite and uplift people every day – ...

Customers lack faith in brands protecting them from fraud

Half or UK retailers believe they are doing everything they can to prevent e-commerce fraud, but far less consumers (17%) share their confidence. The stark disconnect between retailers and shoppers on the matter of online shopping fraud has been ...

Are you dialling in? Best practice for virtual and hybrid presentations

The past year has brought a magnitude of changes for the marketing teams that most people thought would take a decade to take hold. The immediate impact of the pandemic was cancelled events, and sales presentations and marketing activity ...

TGI Fridays owner targets Gen Z with investment in digital experience

Food tech platform C3 (Creating Culinary Communities) has been given a $10 million boost from TriArtisan Capital Advisors and its investors, the portfolio of which includes TGI Fridays, PF Chang’s and Hooters.  TriArtisan’s investment is part of an $80 ...

Gartner: How is digital commerce changing the face of customer experience?

There was a time when digital commerce meant static storefronts. Back then, if you were to purchase from a business, you’d almost definitely have spoken to someone along the way – either face-to-face or over the phone. Perhaps it ...

McKinsey analysis: How is UK consumer sentiment changing – and what does it mean for marketers?

Our latest UK Consumer Sentiment Research, reveals that optimism for an economic recovery in the UK has reached its highest recorded level during COVID-19, having almost doubled since November 2020. The majority of vaccinated consumers expect routines to return ...

Moving audience research in-house: how brands are driving marketing forward in 2022

Things might be looking more normal (sort of), but the effects of the last year are still being felt across the world – not to mention in the world of business. For marketing, it’s a familiar story; slashing budgets ...

How Cortech Developments improved customer journeys by taking its CRM to the cloud

Established in 1992, Cortech Developments is a privately owned, premier provider of software integration solutions for smarter building, fire, and security systems. The company offers software development and management systems across the globe, working with building owners, consultants, integrators, ...

Build-A-Bear reinvents online shopping experience with 3D workshop

Global retailer Build-A-Bear Workshop has teamed up with multicloud computing firm Nutanix, Buzz3D and TierPoint to develop the tech behind its Bear Builder 3D Workshop, an interactive online shopping experience that virtually brings furry friends to life during the purchasing ...

How The Langham Hotels boosted discoverability and gained 3m+ clicks

Synonymous with luxury, The Langham Hotels and Resorts operate globally, delivering a five-star experience since the opening of its London location in 1865. The Langham Hospitality Group now has an extensive hotel portfolio with more than 4,721 rooms in ...

How M&S increased engagement and achieved listings consistency with 1,063 stores

Marks & Spencer (M&S) is a leading British retailer bringing quality, great value food, clothing and homeware to millions of customers across the UK and around the world, from everyday style on M&S.com, to the very best prawn sandwiches ...

NICE and Google Cloud partner on digital conversations and self-service experiences

NICE, a provider of enterprise software solutions, has collaborated with Google Cloud to address the growing demand for more effective and automated customer self-service systems that integrate with traditional contact centres.  NICE is integrating its cloud-based, AI-powered CXone customer ...

Domino’s selects Emplifi to deliver real-time social media engagement

Pizza restaurant chain Domino’s has implemented Emplifi CX platform to better engage with customers on social media and increase call centre efficiency.  Carley Dunlap, team leader – social media and Q&A customer support at Domino’s, said: “To achieve the ...

Half of top websites fail to meet Google’s user experience requirements

Around 50% of the top 100 most visible websites on Google.com still fail to deliver a ‘good’ page experience on desktop as defined in the search engine’s Core Web Vitals update which finished rolling out in August 2021.  And ...

To survive post-COVID, marketers must ensure their online customer experience is up to scratch

Over the past 18 months, the move to online retail has gathered remarkable pace. Our data from clients across the beauty, fashion, home & garden, and food & drink sectors shows that Q2 online retail sales were up a ...

Analysing the haves and have nots for sales enablement: How can you become better?

If you want to be part of the C-suite at a visionary company, then you need a strategic, cyclical approach to the customer lifecycle. But where should sales enablement fit in? This is the keynote of a new report ...

The CMO guide to finding allies in the C-suite

There’s a lot of optimism in the air about the pandemic coming to an end, thanks to increasingly widespread vaccine deployment. People hope to resume normal lives at home and at work. But marketing executives already suspect there’s no ...

Developing flexibility and agility in digital marketing: Five trends to explore

Recent headlines have shown how necessary dexterity and flexibility can be to dealing with business uncertainty. That lesson is incredibly relevant for professionals handling digital marketing efforts. After all, a campaign devised only a few months ago can come ...

Lack of training and relevant content holding back sales and marketing

The biggest challenge for sales and marketing in the UK is inadequate training to succeed when working remotely (46%), followed by an inability to access relevant content (27%). This is according to a study by revenue enablement tech firm, ...

Why you need to ensure your content works as hard as it can

Content now needs to work harder than ever to cut through the noise, resonate with the right people and impact on the bottom line. Quality content that empathises with and engages audiences is a must to drive conversations, deliver ...

Digital marketers among most in demand freelancers

Technology, digital marketing and design workers have been the freelancers most in demand in the past 12 months. This is according to a study by online jobs marketplace PeoplePerHour, which analysed data from 15,000 freelancers in the timeframe. Results showed ...

5 things to consider when taking a content-first approach to SEO

One of the biggest SEO mistakes companies make is within the SEO content strategy itself. So much time and attention are paid to keywords, page titles, schemas, internal linking, and, of course, the all-important heading tags (think H1s, H2s, ...

Marketers’ digital skills have declined during the pandemic

Digital marketing skills have stagnated or declined during the pandemic, research from training body Target Internet, in association with the Chartered Institute of Marketing (CIM), has revealed. Their report has found that unlike many other sectors – which saw ...

Taking back responsibility for data

It is an obvious statement to say that the more information brands hold about their customers, and the higher the quality of that information, the more accurate and relevant the marketing of products and services can be. In today’s ...

MarketingTech 2020 review: Covid-19, CMO strategy, and compassion

How tough was 2020 for marketers amid a global pandemic? In many ways, it depended on your industry. But navigating Covid-19 was a struggle for all. It was okay to not be okay at times, with the knowledge that ...

Adobe, BBC and Microsoft among big names in new standards group to combat disinformation

Six major organisations, including Adobe, the BBC, and Microsoft, have formed a combined entity to ‘develop an end-to-end, open standard for tracing the origin and evolution of digital content.’ The companies, who also include Arm, Intel and Truepic, are ...

Forest Green Rovers partners with Go Up in move to green-focused football

League Two team Forest Green Rovers F.C. has partnered with search marketing agency Go Up as its official training ground sponsor. The club, which was described by FIFA as ‘the greenest football club in the world’ in 2017, hopes ...

The need for mindful marketing in 2021: Take a step back to enable a giant leap forward

An interesting timeline has been unfolding this year, the likes of which we have never seen before. In the space of about 10 months, the global mood has swung from the depths of fear and uncertainty (as the pandemic ...

Green is the new black: What sustainable brands look like heading into 2021

2020 has been a year of many important conversations and the environment is top of the list. This year, 66% of Raconteur readers noted “more sustainable” and “environmentally friendly” as the top traits they wanted brands to have. In ...

More than half of UK marketers expect 10-25% revenue drop from cookie deprecation

Two fifths (42%) of marketers say the loss of cookies will decrease revenue and over half of these (57%) expect a drop of 10-25%.  This is according to a study by data management firm Lotame. The company surveyed 200 ...

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