Smartphones: Advance product launches and ramp up marketing to cater to pent-up demand

Smartphone brands are planning to advance their product launch plans and intensify their marketing activity in the July-September quarter in the hope of capturing whatever pent-up demand there is, amidst fears that the crucial festive season around Diwali may be marred by the Covid third wave. Because of an anticipated rise in infections in October, brands are fearing a major loss of business this year and hence, planning to advance smartphone


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India’s TV shipments hit three million sets in January-March quarter

India’s TV shipments grew 10% to cross three million sets in the January-March quarter as compared to a year ago, according to the latest numbers from tracker Counterpoint Research. The researcher attributed this to the increasing consumption of OTT content and growth in average time spent apart from other factors…

Read more: India’s TV shipments hit three million sets in January-March quarter

China's Hisense to set up a TV manufacturing plant in India, expand product portfolio

Hisense, China-based consumer electronics and appliance manufacturer, on Thursday announced it will set up a local TV manufacturing plant and expand its product portfolio with more launches this year. The company, which entered India with a licence arrangement with Videotex last year, has plans to set up a TV manufacturing…

Read more: China's Hisense to set up a TV manufacturing plant in India, expand product portfolio

Push for electronics, smartphones: Pent-up demand flows in as Covid wave recedes

Consumer electronics and smartphones have got a boost in the past 10 days or so, as states began easing pandemic-led curbs — similar to the bump from pent-up demand last year when the lockdown was lifted. Brands, retailers and online marketplaces said there has been a 10-15% spurt in sales…

Read more: Push for electronics, smartphones: Pent-up demand flows in as Covid wave recedes

5G smartphone share in India at 7% in Q1: Report

The share of 5G smartphone sales in the India market has reached close to 7% in the January-March period and is forecasted to hit 21% for the full year 2021, according to a joint report by phone brand Realme and Counterpoint Research. “Even without a commercial network, India’s appetite for…

Read more: 5G smartphone share in India at 7% in Q1: Report

Vivo ropes in Sara Ali Khan for Y-series of smartphones

Smartphone brand Vivo has roped in actress Sara Ali Khan as it’s ‘Chief Style Icon’ to promote its upcoming Y-series smartphones. As part of the association, Sara will be seen across the marketing campaign of upcoming stylish Y series smartphones, starting from Y73, Vivo said in a press note on…

Read more: Vivo ropes in Sara Ali Khan for Y-series of smartphones

Havells India is confident of demand revival, says CMD Anil Rai Gupta

Inflationary trends in commodity prices and the second wave of COVID-19 would impact consumer sentiment in the “short term” but consumer electric goods maker Havells India is confident of the “medium to long-term demand trends”, its Chairman and Managing Director Anil Rai Gupta said. Now consumer preferences are changing towards…

Read more: Havells India is confident of demand revival, says CMD Anil Rai Gupta

Handset industry may face more supply crunch amid Covid rise in China, Vietnam, Taiwan

India’s electronics manufacturers, who are gearing up to resume factories, could face an acute supply crunch with China, Vietnam and Taiwan hit by a fresh outbreak of Covid-19 cases, say industry executives and experts. China’s manufacturing and export hub and its biggest province by economic output, Guangzhou, has recorded the…

Read more: Handset industry may face more supply crunch amid Covid rise in China, Vietnam, Taiwan

Jio-Google budget smartphone launch likely before Diwali

Reliance Industries may launch its affordable smartphone before Diwali, people familiar with the matter said, as the Covid-19 situation improves and demand likely peaks by then. The smartphone, developed in partnership with Google, is currently being tested at the manufacturing facilities of Wingtech Mobiles, Dixon Technologies, UTL Neolyncs and Flextronics…

Read more: Jio-Google budget smartphone launch likely before Diwali

Realme plans 5G phone for less than Rs 10,000 next year; commits Rs 2,000 cr R&D investments

Global 5G summit: Realme GT 5G launch expected today

Electronic, mobile & auto plants crank up output

CBIC notifies five percent GST for DEC tablets, MRO services for ships

Realme India in talks with suppliers, manufacturing partners to start local factories: CEO Madhav Sheth

POCO M3 Pro 5G India launch on June 8; here is what's on offer and where you can buy it

Clock manufacturers shift away from China for their production needs: Sonam Clocks

Global chip supply shortages could take a couple of years to address: Intel CEO Pat Gelsinger

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