Trust the aftermarket to think it knows better.
The all-new Range Rover finally made its debut last week, and it's safe to say that most people were satisfied with what Land Rover did.
It manages to hit all the famous Range Rover design requirements while adding a few new elements like flush door handles and a Mini-like floating roof. With a 50 year heritage, it can be tricky to get the design right.
There seems to be one source of contention, however. The rear taillights are essentially hidden by a gloss black panel with the famous Range Rover badging. We're not that offended by it, to be honest. We think it looks excellent. While other high-end SUVs are trying to out-bling each other, the Range Rover comes across as stately.
It didn't take long for the first replacement taillights to be introduced. First out of the blocks is Ghohh, which released teaser images of a possible solution to those who don't like the Rangey's new rear end.
Glohh wants to expand on the “hidden until lit” design created by Land Rover. It will use OLED technology to create what it calls a blank canvas. Customers will have the option of classic signal functions and the ability to personalize the light clusters.
The company calls it the Mood Matrix System, which the owner will be able to change at will. Three light signatures will be available; each said to compliment the new front-end design. Adjustable OLED segments are also said to make driving safer as they can shine brighter or reduce back glare. If the vehicle behind is far away, it will shine brighter. When it's closer, it will default to the most satisfying contrast.
“As a long-time admirer of Range Rover, I have a great amount of respect for the new design philosophy. Light has always been a medium of external communication and interaction; our mission is to bring this to life on a vehicle praised for its distinct identity.” Says Dr. Faheem Rafiq, lead designer at Glohh. “Identity needs to be presented through modern lighting systems, and in this case, there was an opportunity to enhance the existing minimalist design with a more alive and eye-catching expression, in true Glohh fashion.”
This is still very much a concept and Glohh will be keeping an eye on the sales performance of the new Range Rover internationally. We expect the new Range Rover to be a huge success, considering it's now available as a seven-seater and in an ultra-luxury four-seat configuration.
The concept will be revisited at the end of 2023. Glohh will introduce replacement taillight clusters for the previous-generation Range Rover, produced from 2012 to 2021. This new light cluster, called GL-6, will be released in 2022.