New Delhi, 10th June 2021: Sony India has expanded its portfolio of premium TVs in India with the addition of BRAVIA X90J series. The all-new Sony BRAVIA X90J is claimed to be the world’s first cognitive intelligence TV series, which thinks like a human brain. The company, however, has not yet revealed the TV’s pricing and availability details.
According to the company, these televisions have Cognitive Processor XR which delivers an intelligence that reflects human cognitive characteristics. It can detect the viewer’s focal points, and cross-analyses numerous image quality elements to produce a picture which is more natural and closer to human memory.
These TVs, as per the company, have cognitive intelligence for sound too. “It upscales sound to 5.1.2 channels to encapsulate the viewer in surround sound from top to bottom, and left to right, to deliver a realistic and immersive experience, close to the sensation of images and sound that people feel in real life. Combined with the precision of a Full Array LED panel, XR Triluminos Pro and XR Contrast Booster, the new X90J series produces supreme realism and an incredibly detailed picture better than ever delivered before,” says the company in a media statement.
The new X90J series are available in three screen sizes: 189cm (75 inch), 165cm (65 inch) and 140cm (55 inch).
Key features of Sony BRAVIA X90J
* Sports Full Array LED panel and XR Contrast Booster
* XR TRILUMINOS Pro that is said to reproduce brighter colours
* New addition for audio include XR Surround, 3D Surround upscaling and Acoustic Multi-Audio
* Dedicated game mode with HDMI 2.1 compatibility, including 4K 120fps, Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM) and e-ARC
* Google TV voice search powered by Google Assistant, can works with Apple AirPlay 2 and HomeKit
* Flush Surface bezel


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