sony still hasn't decided whether to build its electric vision-s sedan

Sony surprised us all when it unveiled a concept car named Vision-S at CES 2020. The electric sedan runs and drives, and it looks nearly ready for production, but the Japanese firm still hasn't decided what to do with it.

"We don't have a concrete plan at this time because our current phase is a research and development phase. We have to investigate what is our purpose in contributing to mobility service. That is our basic idea, and we have to continue the R&D phase," Sony executive vice president Izumi Kawanishi explained to Automotive News.

Sony's position is a little enigmatic and not all that regular. Rewind to January 2021: it said that it had "no plans to mass-produce or sell [the Vision-S]," though it didn't rule out moving into the automotive sector later on. And yet, for a company that publicly plans to steer clear of the car industry, it has spent what sounds like a substantial amount of money to build and test its first prototype. It enlisted the help of contract manufacturer Magna-Steyr to make the car a reality, the project began in 2018, and it is putting the prototype through its paces on European roads, so it even went through the trouble of getting it registered. On paper, it sounds like Sony is much further along than Apple.

sony still hasn't decided whether to build its electric vision-s sedan

1/13 SLIDES © Autoblog

Sony-Vision-S.11

sony still hasn't decided whether to build its electric vision-s sedan

2/13 SLIDES © Autoblog

Sony-Vision-S.1

sony still hasn't decided whether to build its electric vision-s sedan

3/13 SLIDES © Autoblog

Sony-Vision-S.2

sony still hasn't decided whether to build its electric vision-s sedan

4/13 SLIDES © Autoblog

Sony-Vision-S.3

sony still hasn't decided whether to build its electric vision-s sedan

Slideshow continues on the next slide

sony still hasn't decided whether to build its electric vision-s sedan

5/13 SLIDES © Autoblog

Sony-Vision-S-3

sony still hasn't decided whether to build its electric vision-s sedan

6/13 SLIDES © Autoblog

Sony-Vision-S.4

sony still hasn't decided whether to build its electric vision-s sedan

7/13 SLIDES © Autoblog

Sony-Vision-S.5

sony still hasn't decided whether to build its electric vision-s sedan

8/13 SLIDES © Autoblog

Sony-Vision-S-4

sony still hasn't decided whether to build its electric vision-s sedan

9/13 SLIDES © Autoblog

Sony-Vision-S.7

sony still hasn't decided whether to build its electric vision-s sedan

Slideshow continues on the next slide

sony still hasn't decided whether to build its electric vision-s sedan

10/13 SLIDES © Autoblog

Sony-Vision-S.8

sony still hasn't decided whether to build its electric vision-s sedan

11/13 SLIDES © Autoblog

Sony-Vision-S.10

One possibility that has often been floated is that Sony merely wants a fully functional platform in which to test in-car entertainment solution. Autonomous cars, shuttles, and trucks are ostensibly around the corner, and drivers will need to find ways to pass the time once they become passengers. While this sector remains at the embryonic stage, it could be worth billions of dollars if optimistic predictions about self-driving technology merging into the mainstream in the near future are accurate. Who better than Sony to grab a slice of it? It invented the Walkman, launched the PlayStation, and sells a full range of televisions. It's intricately linked to the entertainment industry.

"We have a lot of content — movies, music, and gaming — and we have to utilize that content and technology in the vehicle. In order to build such entertainment space in the vehicle, we need to understand the opportunity and build the right cabin system," Kawanishi noted during the same interview. Wouldn't a simulator have been cheaper?

As it stands, Sony is cautiously watching the automotive industry from a distance. Whether you'll one day be able to commute in a Sony or merely enjoy the latest PlayStation game on your way to work still remains to be seen.

Related video:

Sony still hasn't decided whether to build its electric Vision-S sedan originally appeared on Autoblog on Tue, 14 Sep 2021 14:06:00 EDT. Please see our terms for use of feeds.

Latest breaking 24h news around the world Latest breaking 24h news around the world - Page 2 Latest breaking 24h news around the world - Page 3


LATEST NEWS

NEWS RELATED

Wildfire victims left with nothing get hope from donated RVs

QUINCY, Calif. — Clutching a bag full of duct tape and snacks, Woody Faircloth climbs aboard a motorhome complete with carpet and drapes. At his side, his 9-year-old daughter, Luna, quizzes a family who has just donated the recreational vehicle, appropriately called Residency. In the distance, above hills dotted with…

Read more: Wildfire victims left with nothing get hope from donated RVs

Tesla's battery-manufacturing 'Megafactory' breaks ground in California

Tesla broke ground on its “Megafactory,” a new production facility in California, so christened because it will produce the company’s large-scale battery system Megapack. News of the previously unannounced factory was confirmed by the Lathrop Mayor Sonny Dhaliwal in a Facebook post that was deleted and re-posted. “We are proud…

Read more: Tesla's battery-manufacturing 'Megafactory' breaks ground in California

MG Hector Super variant discontinued; select diesel variants get expensive

© Jay Shah MG Hector Super variant discontinued; select diesel variants get expensive – Hector now available in only four trims  – Select diesel trims get dearer by up to Rs 55,000 MG Motor India has rejigged the variant lineup of the Hector SUV. As per the revised brochure of…

Read more: MG Hector Super variant discontinued; select diesel variants get expensive

2021 Audi e-tron GT and RS e-tron GT launched - All you need to know

© Gajanan Kashikar 2021 Audi e-tron GT and RS e-tron GT launched – All you need to know Nearly one and a half centuries ago, in Germany, the first-ever gasoline powered automobile was born and that was the beginning of a novel revolution in the form of combustion engines. After…

Read more: 2021 Audi e-tron GT and RS e-tron GT launched - All you need to know

Ford's Mustang Mach-E Becomes First EV to Pass the Michigan State Police Test

© Ford Ford submitted the Mustang Mach-E EV to the Michigan State Police for evaluation as a police vehicle. The Ford Mustang Mach-E has passed the Michigan State Police test to see if it is eligible to be rolled into the fleet.The Michigan State Police put Ford’s Mustang Mach-E through…

Read more: Ford's Mustang Mach-E Becomes First EV to Pass the Michigan State Police Test

Musk says new semiconductor plants will end global auto chip shortage next year

TURIN — Tesla CEO Elon Musk said on Friday that thanks to new semiconductor plants that are planned or under construction, the global chip shortage that has pummelled the car industry this year should be short term in nature. Asked how long he thought the global chip shortage would affect…

Read more: Musk says new semiconductor plants will end global auto chip shortage next year

Saudi Arabian GP unveils world's biggest F1 'car' made from Lego bricks - in pictures

© Provided by The National Saudi Arabian GP organisers unveiled the world’s largest F1 car made out of Lego bricks. Courtesy Saudi Arabian Grand Prix Organisers of the Saudi Arabian Grand Prix added another feather to their cap by completing the world’s largest Lego brick-build of a Formula One car.…

Read more: Saudi Arabian GP unveils world's biggest F1 'car' made from Lego bricks - in pictures

Ford Mustang Mach-E Passes Michigan State Police Tests

1/8 SLIDES © insideEvs.com Copyright Ford Mustang Mach-E Police Pilot 2/8 SLIDES © insideEvs.com Copyright Ford Mustang Mach-E Police Pilot 3/8 SLIDES © insideEvs.com Copyright Ford Mustang Mach-E Police Pilot 4/8 SLIDES © insideEvs.com Copyright Ford Mustang Mach-E Police Pilot Slideshow continues on the next slide 5/8 SLIDES © insideEvs.com Copyright Ford Mustang Mach-E Police…

Read more: Ford Mustang Mach-E Passes Michigan State Police Tests

Ford Choosing Euro Transmission Plant To Build EV Powertrains

'Chocobo GP,' a 'Final Fantasy' racing game, announced for Nintendo Switch | Gaming roundup

The story of the brilliant BMW M3

EVs In 60ish Seconds: Check Out This Week's Top Electric Car News

Le Mans winner and Targa Florio hero Nino Vaccarella dies aged 88

Driving Rivian R1T Off Road: Ram TRX & F-150 Raptor Are No Match

Feds Taking a Harder Stance on Chip Shortage, May Suspect Hoarding

Mercedes-Benz custom orders could take more than a year due to chip shortage

OTHER NEWS