Update: There are now official clarifications regarding this report. According to Huawei, it will NOT leave the European mobile phone market. However, for effective and more efficient operation, it will move its business to a single headquarters in Europe. After the ban, Huawei now has much less consumer business globally. Thus, it is not relevant for the company to retain multiple HQs in Europe. 

After 2018, Chinese brand, Huawei was set to become the largest mobile phone brand in the world. Suddenly, we started hearing rumours that the U.S. will ban the company. In 2019, the U.S. officially blacklisted Huawei and this was the start of its issues in the mobile phone market. At the moment, U.S. tech is the hub of mobile phones in the world. Take, for instance, Android and iOS, they are from the U.S. Even major chip makers like TSMC use American technology in the manufacturing process. Thus, if the U.S. says a mobile phone brand can not use its technology, then that brand will probably go under.

huawei, news, phones, tech, android

Huawei founder – Ren Zhengfei

Huawei continues to hold on

This is the case with Huawei. Since 2019, Huawei has been holding onto its own. It had to stop producing Kirin chips and also sold its Honor sub-brand. Even after the ban, the company still became the largest mobile phone brand in the world. However, its stay at the top was short-lived because it is not sustainable. Despite all the issues, Huawei has shown nothing but strength reiterating that it will not exit the mobile phone market.

At some point, Huawei president, Yu Chengdong (Richard Yu) reveals that the company is not competing in the mobile phone market. He claims that Huawei just wants to survive. Indeed it has been surviving but it appears that some markets are not worth it anymore.

Huawei is “done” with Europe

The U.S. ban comes with huge implications. Within China, the U.S. ban means very little or nothing. China does not use Google Mobile Services (Play Store, Gmail, Maps etc) thus blocking what is not being used makes no difference. The only challenge is Huawei’s use of 4G chips because the U.S. has an important grip on some 5G patents. This is not really a challenge because the 4G chips are as powerful as their 5G counterpart. Also, given that 5G is still a bit immature, Huawei has a way of improving its 4G network to almost be at the current 5G levels. It only needs good marketing.

huawei, news, phones, tech, android

However, what about outside of China? It is obviously a no-go area. Users can not do without the Google Play Store. There are relevant app ecosystems that users will need and they can not get them. Although there are some workarounds to installing the Play Store on Huawei devices, users are not so keen. They keep asking why can they just be like everyone and use the Play Store normally. Thus, they rather change the brand than use a workaround.

Gizchina News of the week

At the moment, Huawei’s presence in Europe is dwindling and there is no hope for a rebound. The Chinese group has to work more efficiently due to extensive embargoes and simply no longer has the resources to constantly fight against disregard.

The actual sanctions essentially affect the US market. However, they also have an impact on Huawei’s ability to act in Europe. This emerges from an article in Politico magazine. This put the company in a position where management is largely writing off Europe as a strategic overseas market. The remaining activities are focused on the few countries that are still willing to cooperate, although Huawei is widely viewed as a security risk.

Huawei is seen as a “security risk”

The government in China is not one that the U.S. and its allies in Europe support. Thus, if the U.S. believe that a company has ties with the Chinese government, they ban the company immediately and consider it a security risk. This is the case with Huawei. Just like the U.S., its allies in Europe also view Huawei as a “security risk”. In Europe, there has been a dispute for years about whether the Chinese group’s technology should be allowed in its own critical communications infrastructure. Hardly anyone on this side of the Atlantic could bring themselves to a complete ban like the one found in the USA. Nevertheless, Huawei is now so limited in its possibilities that the company headquarters can no longer even think about pursuing its former ambitions – especially the once-aspired world market leadership.

huawei, news, phones, tech, android

“It’s no longer a company that rides the wave of globalization,” a Huawei executive who asked not to be named told the magazine. “It’s a company that’s saving its ass in the Chinese market.” Huawei founder Ren Zhengfei came to a similar assessment, making it clear in a private speech to executives: “We used to have an ideal for globalization that should serve all of humanity,” he said. “What is our ideal today? Survival!” One should not assume that the future will look much better.


At the moment, Huawei’s problems are much more than pressure from Washington. While the U.S. ban is one of its biggest issues, the company still have other problems. Since the conflict between Russia and Ukraine started, Europe’s dependence on anything coming out of China is been viewed far more critically. In fact, it is no longer possible to come up with a better price alone. China is subtly supporting Russia though it is not as vocal as the U.S. is in its support of Ukraine. Various other points also show that people no longer want to invest energy in Europe. Some time ago, Western managers were hired to promote the group in Europe. According to reports, their votes no longer play a role and they are gradually being released. And the important lobby office in Brussels is now just a branch of the headquarters in Düsseldorf.

Source/VIA :



Huawei HarmonyOS Is Spreading Like a Virus!

Huawei smartphones were growing fast like a viral disease some few years back. But the United States stepped in as the only vaccine that could stop the spread of Huawei in 2019. So they did the needful and placed a ban on Huawei. This ban stopped Huawei from working with ...

View more: Huawei HarmonyOS Is Spreading Like a Virus!

Huawei confirms breakthrough in EUV lithography process optimization

Huawei has confirmed in a posting on its website reports about its breakthrough in making a light source component used in EUV lithography systems which are required for making high-end processors on sub-10 nm nodes. The Chinese tech giant posted a video on its website to back claims about ...

View more: Huawei confirms breakthrough in EUV lithography process optimization

Huawei patents EUV lithography tools used to make <10nm chips

In context: Lithography machines are some of the most complex and expensive used in chip manufacturing. They generate steady beams of light in the ultraviolet spectrum and filter that light until it resembles the inverse of the floorplan of a microprocessor. They focus and point the light at a photosensitive ...

View more: Huawei patents EUV lithography tools used to make <10nm chips

After Samsung and OPPO, Huawei announces a cross patent deal with Nokia

Huawei and Nokia announced the renewal of the patent license agreement (or patent license deal) between both brands. However, both brand did not reveal the details of the deal. This is because the terms of the agreement are confidential. Previously, Huawei and OPPO announced the signing of a global patent cross-licensing ...

View more: After Samsung and OPPO, Huawei announces a cross patent deal with Nokia

Wiko 5G is coming soon as a rebranded Huawei Nova 9 SE

Huawei is still having issues in the smartphone business due to multiple constraints and sanctions. As per recent reports, the company gave up the European market and will stay limited in China. Despite the issues, the company still tries to find its way into the business. It is developing new ...

View more: Wiko 5G is coming soon as a rebranded Huawei Nova 9 SE

Huawei Released i9 Version Of MateBook 14s

In the summer, Huawei released a top-end notebook dubbed the MateBook 14s. Today, it announced that a new laptop version would go on sale on December 29. But the Huawei MateBook 14s i9 version is already available for booking. The 16GB + 1TB SSD variant costs 8699 yuan ($1247). Gizchina ...

View more: Huawei Released i9 Version Of MateBook 14s

Germany now relies more on Huawei’s 5G equipment than ever

Huawei has one of the most advanced 5G equipment in the world. The company also has the cheapest 5G construction service. However, many regions like the U.S., U.K., and others have since banned Huawei’s 5G devices in their regions. Most of these countries banned Huawei 5G because of a report ...

View more: Germany now relies more on Huawei’s 5G equipment than ever

These Huawei phones start HarmonyOS 3 public beta recruitment

Chinese brand, Huawei, is doing all it can to keep its mobile phone business alive. The company no longer release mobile phones as it does before the U.S. ban. Now, it takes care of the mobile phones it already has and takes its time on new mobile phones. From time ...

View more: These Huawei phones start HarmonyOS 3 public beta recruitment

Huawei is closing its enterprise business unit in Russia

How To Use Your Huawei Smartphone Camera To Extract Texts From Any Image

TOP 9 smartphone brands offering the highest customer satisfaction

HUAWEI P60 and Mate 60 series launching together in March 2023

Huawei Watch GT 3 Pro Collector's Edition launches with ceramic design

Cloud services spending in China hits US$7.8 billion in 3Q22, says Canalys

All Set For Huawei Mate 60 And P60 Series To Soon Begin Mass Production But May Still Lack The Kirin Chip

Samsung transfers some of its patents in the US to Huawei

HUAWEI MatePad SE 10.4-inch LTE Malaysia release: Priced at RM999 with freebies worth up to RM329

HUAWEI MatePad Pro 12.6-inch (2022) Malaysia release: Available starting 15 December at RM4299

Samsung gets license to key 5G technologies from Huawei

Samsung’s flagship foldable has a lower profit margin than Huawei’s


Top Car News Car News