Amid the Covid-19 pandemic in 2020, the world’s bureaucrats, financial institutions, multinational corporations, and international organizations started promoting the Great Reset concept, an idea launched by the World Economic Forum (WEF) that claims to bolster a greener and fairer world. Since the Great Reset idea started seeing a lot more promotion that year and well after 2020, a great number of global citizens have spoken out against the subject. The controversial topic gained so much prominence that fact checkers were deployed to social media platforms last year in order to curb alleged misinformation about the Great Reset theme. Today, various people still condemn Great Reset content on social media and chastise the establishment that’s been conveying the message.
The Now-Deleted ‘You’ll Own Nothing, and You’ll Be Happy’ WEF Tweet From 2016
If you follow the news and pay attention to economics and politics, you’ve probably heard about the Great Reset and the phrase “You’ll own nothing, and you’ll be happy.” Many people connect the Great Reset and the phrase to the World Economic Forum (WEF), an independent international organization founded by Klaus Schwab. That’s because WEF tweeted about eight predictions for the year 2030 in November 2016.
The tweet and the “You’ll own nothing, and you’ll be happy” quote stems from an opinion editorial written by the Danish MP Ida Auken. Then, years later amid the Covid-19 pandemic in 2020, there was a big Great Reset push from the WEF and Schwab published a book called: “Covid-19: The Great Reset.”
This specific tweet about the eight predictions for the world in 2030 has been deleted.
The idea talks about a stream of political shifts, a post-Covid 19 world, equality, climate change, and reimagining capitalism. The WEF is not the only promoter of the Great Reset idea as the 23rd and current prime minister of Canada, Justin Trudeau, has backed the idea and U.S. president Joe Biden has also been accused of endorsing the Great Reset concepts via his “Build Back Better” program.
A tweet the WEF made in response to the now-deleted November 18, 2016 tweet, had this screenshot attached to it. “The blog series this video is based on is a thought experiment to provoke questions about the future. More context in the author’s note at the end of this blog,” the WEF wrote years later on October 26, 2020.
A website called greatreset.com promoting the idea has caught people’s attention and the publication TIME magazine published a collection of Great Reset editorials that endorse the theme. In an article published in June 2020, the WEF founder believes the world needs to demand that the private sector joins the movement.
“Clearly, the will to build a better society does exist,” Schwab wrote. “We must use it to secure the Great Reset that we so badly need. That will require stronger and more effective governments, though this does not imply an ideological push for bigger ones. And it will demand private-sector engagement every step of the way,” the WEF founder adds.
TIME magazine’s collection of Great Reset editorials.
The ‘Insane Great Reset’ Disparaged by Critics, Newly Created International Liberty Forum Aims to Push Back Against the Great Reset
To this very day, a great number of people are very much against the WEF’s Great Reset idea, and the subject has been commonplace on social media since the end of 2020. Last year, fact checkers were deployed to social media sites like Twitter, and a Reuters Fact Check report claimed: “The World Economic Forum does not have a stated goal to have people own nothing and be happy by 2030.” Despite statements like these and the establishment fact checkers, many observers believe the Great Reset is a collectivist’s agenda.
The Great Reset is not a conspiracy theory. It’s an agenda. pic.twitter.com/DnLojW2OLi
— James Melville 🚜 (@JamesMelville) July 20, 2022
Actor and political activist Russell Brand discussed the Great Reset in April 2022. Brand’s Great Reset video got 1.8 million views on Facebook, and approximately 859,864 views on Youtube. The reboot agenda subject is still topical to this very day and on social media it is discussed on a daily basis. Matt Gubba, the CEO at Bizbritain, a finance broker based in Marlow, England, talked about the creation of the International Liberty Forum in order to fight the Great Reset concepts.
“Our fight back against the WEF is underway,” Gubba told his 103,400 Twitter followers on Tuesday. “I’d like to introduce you to the International Liberty Forum. Over the coming weeks, we will be working hard to build a platform to push back against the Great Reset and send Klaus packing. This battle CAN be won.”
Canadian conservative Paul Mitchell from the Wildrose Independence Party of Alberta, a provincial political party in Canada, claims central bank digital currencies are part of the Great Reset plan. “The WEF is pushing to end cash and replace it with Central Bank Digital Currencies (CBDCs) as part of their insane Great Reset,” Mitchell said, sharing a Zerohedge article about a cashless society. “The people in the UK are apparently not cooperating, and are using cash more and more. Canadians should do the same,” Mitchell added.
The futurist Sikh For Truth told his 54,300 Twitter followers the Great Reset idea is all about mass control. “The World Economic Forum and every Government and globalist organizations’ goal is to engineer a ‘Great Reset’ – the result will be a UN-based world government founded on climate hysteria with mass social and digital control,” Sikh For Truth said on Wednesday. While many people have called the Great Reset a fascist plan that aims to install a totalitarian global order of elitists, most of today’s media outlets call it a right-wing, anti-vaxxer conspiracy theory.
Great Reset Metrics via Google Trends Get a Significant Quantity of Worldwide Interest Compared to Most Queried Subjects
By simply searching using the terms “Great Reset” and “WEF” on Twitter and on other social media websites, the search results will always lead to posts or threads disparaging the great reboot ideas like climate change solutions, stakeholder capitalism, and political globalism. Interest in the Great Reset is staggering as Google Trends (GT) data shows that during the second week of January 2022, the search query “Great Reset” tapped a GT score of 95 out of 100.
At the end of February 2022, for three weeks the search query’s GT score remained at 99-100, and while the term dipped to a 35 in May, the Great Reset subject is on the rise again and the term’s GT score is a 50 this week. GT data started combing the Great Reset search query in May 2020 as it had a score of less than 1 that month. The subject’s search ratings tapped 100 in November 2020 as well, amid the Covid-19 pandemic.