Animoca Brands, the Hong Kong-based company advancing digital property rights for gaming and the open metaverse, has on Tuesday announced that it will collaborate with Ubisoft’s Strategic Innovation Lab to support its Web3 initiatives on Mocaverse, the marquee membership project by Animoca Brands.
According to the statement, Mocaverse is building an interoperable meta experience layer across Animoca Brands’ network of 400+ portfolio companies and extended partner network, focusing on Web3 identity, social, and growth in the areas of culture and entertainment.
Through the partnership, Mocaverse will integrate Champions Tactics™ Grimoria Chronicles into its Web3 Frequent Player Program as one of the anchor activations for Mocaverse.
“Animoca Brands is dedicated to onboarding users to Web3 through gaming, culture, and entertainment,
“We’re incredibly excited to partner with Ubisoft’s Strategic Innovation Lab to drive awareness and facilitate user onboarding by tapping into the Mocaverse program and incentives,” said Yat Siu, Co-Founder and Executive Chairman of Animoca Brands.
Ubisoft’s Strategic Innovation Lab analyzes emerging technological, business and societal trends in order to identify opportunities for innovation.
The team also develops prototypes and pilot projects to explore new areas, in collaboration with internal and external partners.
Animoca Brands is a Web3 leader that leverages blockchain to deliver digital property rights to consumers around the world to help to establish the open metaverse.
The company develops and publishes a broad portfolio of products including original games such as The Sandbox, PHANTOM GALAXIES™, Life Beyond, and Crazy Defense Heroes, and products utilizing popular intellectual properties from the worlds of sports and entertainment, such as The Walking Dead, Power Rangers, MotoGP™, and Formula E.
It has multiple subsidiaries, including The Sandbox, Blowfish Studios, Quidd, GAMEE, nWay, Pixowl, Forj, Lympo, Animoca Brands Japan, Grease Monkey Games, Eden Games, Darewise Entertainment, Notre Game, TinyTap, Be., PIXELYNX, WePlay Media, and Gryfyn.
Animoca Brands is one of the most active investors in Web3, with a portfolio of over 400 Web3 investments, both directly and through Animoca Ventures, including Yuga Labs, Axie Infinity, Polygon, Consensys, Fireblocks, OpenSea, Dapper Labs, Yield Guild Games, Alien Worlds, and many more.