American Express has on Thursday announced it is deepening its investment in artificial intelligence (AI) with the expansion of the Singapore Decision Science Center of Excellence (CoE).
As part of the expansion, the CoE will also create a generative AI Research & Development practice focused on new AI applications for servicing, risk, and technology.
“American Express was an early adopter of AI, recognizing its ability to make a transformative impact on various aspects of our business,
According to her, in the next phase of the Center of Excellence, the firm will bring this same level of innovation to marketing and servicing use cases to deliver on its vision of providing the best customer experience every day.
Jacqueline Poh, Managing Director, Singapore Economic Development Board, said that EDB supports the development of innovative generative AI applications in businesses in order to improve their productivity and products.
“We are delighted to partner American Express as it expands its Decision Science Centre of Excellence which will develop novel generative AI tools to serve its global customer base,” she added.