apple music becomes the official sponsor of the super bowl halftime show

Move aside, Pepsi. The National Football League (NFL) and Apple announced that Apple Music is the official sponsor of the Super Bowl Halftime Show as part of a multi-year deal. Pepsi had been the sponsor since 2013.

Apple Music’s new sponsorship with the NFL will last for multiple years. The Super Bowl LVII, on Sunday, February 12, 2023, will mark the music streaming platform’s first year as part of the Super Bowl Halftime Show.

 

The sponsorship makes sense for Apple Music as it competes against Spotify for the most listeners. The announcement also comes as the tech giant invests in sports, signing deals to stream Major League Baseball and Major League Soccer games on its streaming service, Apple TV+.

NFL boasts that the Halftime Show is the “most-watched musical performance of the year.” Last February, more than 120 million viewers watched the Super Bowl LVI Halftime Show, according to the league.

Apple has a long history with the Super Bowl strictly from the ads side, having run commercials during the event since its iconic 1984 spot, when the first Apple Macintosh personal computer was born.

Apple Music is believed to reach 110 million subscribers by 2025, J.P. Morgan predicted.

Apple reported in July that it reached 860 million paid subscriptions across the App Store, Apple TV+, Apple Music, cloud services and its other businesses.

TECH NEWS RELATED

Daily deals Dec. 3: $799 M1 Macbook Air, $100 off LG UltraGear QHD 34-inch monitor, 41% off iRobot Roomba, more

Best deals for December 3 AppleInsider may earn an affiliate commission on purchases made through links on our site. Saturday’s best deals include $99 off an Apple Magic Keyboard for the 12.9-inch iPad Pro, $35 off Lego Optimus Prime, $20 off AirPods Pro Gen 2, and much more. Every day, ...

View more: Daily deals Dec. 3: $799 M1 Macbook Air, $100 off LG UltraGear QHD 34-inch monitor, 41% off iRobot Roomba, more

Top Stories: M2 Max Benchmark Leak, iPhone 15 Camera Rumor, and More

With Black Friday and Cyber Week shopping events winding down and the calendar flipping over to December, our attention is starting to turn to 2023 and all of the Apple news we’re expecting to see. This week saw an alleged benchmark leak for an “M2 Max” chip expected to make ...

View more: Top Stories: M2 Max Benchmark Leak, iPhone 15 Camera Rumor, and More

Grab a New Apple MagSafe Charger for $30 -- Today Only

Make charging a snap with a magnetically aligned MagSafe charger.

View more: Grab a New Apple MagSafe Charger for $30 -- Today Only

Apple's new patent countersuit against AliveCor aims to 'set the record straight'

An Apple Watch sensor used to monitor heart rate and perform an ECG AppleInsider may earn an affiliate commission on purchases made through links on our site. Apple has filed another patent infringement lawsuit against AliveCor, one that declares itself to be the “pioneering innovator” that created the Apple Watch ...

View more: Apple's new patent countersuit against AliveCor aims to 'set the record straight'

9 Best Fixes for Amazon Prime Video Not Downloading Movies on iPhone

Amazon’s Prime Video app on your iPhone can let you download your favorite movies to watch them later when you don’t have internet access. You can just sign in with your Amazon account and download movies streaming on the platform. You can also change the subtitle color from the app ...

View more: 9 Best Fixes for Amazon Prime Video Not Downloading Movies on iPhone

Ugreen 3-in-1 MagSafe Wireless Charging Station Review: Better Than Apple’s MagSafe Charger

Docking your gadgets on a charging mat is more convenient (and a bigger flex) than fidgeting around with cables. That’s exactly what makes today’s Ugreen 3-in-1 MagSafe Station review so special. When it comes to first-party docks, Apple makes a MagSafe charger for the iPhone and a two-in-one MagSafe charger ...

View more: Ugreen 3-in-1 MagSafe Wireless Charging Station Review: Better Than Apple’s MagSafe Charger

iOS 16.2 Should Fix a Flaw With the iPhone 14 Pro's Always-On Display

The third beta of iOS 16.2 finally lets you have an always-on display with a black screen.

View more: iOS 16.2 Should Fix a Flaw With the iPhone 14 Pro's Always-On Display

Apple’s biggest contractor Foxconn pumps new investment into facilities in northern China as ‘iPhone City’ struggles

Foxconn Technology Group, Apple’s biggest contractor, has injected 1 billion yuan (US$142 million) in fresh capital into its facilities in northern China, as its iPhone factory in the central Chinese city of Zhengzhou – the largest in the world – struggles to meet production targets amid a severe manpower ...

View more: Apple’s biggest contractor Foxconn pumps new investment into facilities in northern China as ‘iPhone City’ struggles

iPhone beats Android smartphones in China

Apple Retitled Mixed-Reality Headset’s Operating System To ‘xrOS’

Emergency SOS via Satellite Feature in iPhone 14 Saves a Stranded Man’s Life

iPhone 15 to use a significantly better camera sensor

This brilliant Apple TV+ show is a superb early Christmas gift

Apple becomes less reliant on China, supplier data shows

Apple Pay to Debut its Services in South Korea, Possibly Launching This Week

Amazon's best Apple deals: $799 MacBook Air, $299 iPad, Apple Watch Ultra sale, $400 off MacBook Pro

Top 8 Ways to Fix Outlook App Not Syncing Emails on iPhone

Farthest Frontier (Mac) 

Early M2 Max benchmarks may have just leaked online

New MacBooks sound less appealing after leaked Apple M2 Max Geekbench scores

OTHER TECH NEWS

Top Car News Car News