wearables, smartwatch, deals, commerce 2021, black friday 2021

Black Friday smartwatch deals are slowly making their way upon us with the big event ever sooner. If you’re thinking about buying a new smartwatch as part of the smartwatch Black Friday deals, it can be hard to know where to begin. With so many options out there from whether to choose an Apple-based smartwatch or something with WearOS built-in, you also need to consider when the right time is to buy along with which retailers to look out for. To help you figure out where to begin, we’re here to help. Read on while we take a look at what Black Friday smartwatch deals happened last year and how we think that will affect the sales this year. We also answer all the questions you could have about the smartwatch Black Friday deals including when the best time is to buy and what to look for when checking out a deal. In no time at all, you’ll know exactly what to expect.

Best Black Friday Smartwatch Deals We Saw Last Year

Last year in the Black Friday smartwatch deals, we saw big discounts on some of the biggest names in smartwatches. Encompassing a wide range of different prices, that included price cuts for some of the biggest premium brands such as Apple and Samsung, as well as some deep discounts on Garmin and Fitbit smartwatches too. For those on a budget, there were also some good prices on fitness trackers too proving ideal for those dipping their toes into the smartwatch world for the first time.

Where some of the most popular discounts were found was when it came to the Apple Watch. Back then, we didn’t have the Apple Watch Series 7 but the Apple Watch Series 6 was new and still discounted. We saw modest but impressive discounts of $50 on the Apple Watch Series 6 which was great going for one of the best smartwatches out there. There were discounts on the Apple Watch Series 5 too with between $100-$125 often taken off renewed models of the aging but still respectable smartwatch. The Apple Watch Series 3 also enjoyed a modest discount but was often considered a less attractive option than the latest Apple Watch SE which offers better features for a little more.

Away from all things Apple, and it was a similarly strong time for Samsung-based Black Friday smartwatch deals. The original Samsung Galaxy Watch was $90 off at Walmart while the Samsung Galaxy Watch Active 2 had $100 off for more active users. Those looking for a stylish watch for all-day use could save $60 on the Samsung Galaxy Watch 3 so there were plenty of options here. That’s not forgetting Fossil with its Gen 5 range enjoying big discounts and working well with both Android and iOS devices. Fossil watches tend to look pretty stylish too which proved popular in 2020.

Elsewhere, other smartwatch brands were also available with the Fitbit Versa 2 enjoying discounts pretty much everywhere, often saving $50 off the usual price at Best Buy and similar. Those looking for something more high-end and fitness-focused could also save a similar price on all things Garmin with other discounts available for the Fitbit Charge 4, Fitbit Inspire 2 and Fitbit Versa 3. That meant there was something for everyone regardless of your budget or why you needed a smartwatch. If you were looking for a stylish time piece, Apple, Fossil and Samsung had you covered while fitness addicts could enjoy the benefits that came from a Garmin or Fitbit.

What Black Friday Smartwatch Deals We Expect to See This Year

We’re expecting to see a lot of great Black Friday smartwatch deals. In the past, smartwatches were seen as a little gimmicky and a bonus extra that didn’t really replace other devices but they’ve truly come into their own in recent years thanks to providing far better features than ever before. As retailers love to embrace the latest trends and particularly love to discount technology during Black Friday and Cyber Monday, it’s highly likely we’ll see some great discounts on the latest smartwatches as well as some older models, bringing them down to a bargain price.

In particular, it’s guaranteed that some Apple Watches will be reduced in the smartwatch Black Friday deals. There are plenty of options out there. We’ve already seen discounts for the Apple Watch Series 6 and Apple Watch SE in recent times. While the former’s GPS model is often reduced, it’s the GPS + Cellular model of the Apple Watch SE that’s most frequently reduced at the moment proving ideal for anyone who wants to use their phone less often. It’s likely we’ll see this trend continue during the Black Friday smartwatch deals. We may also see the Apple Watch Series 3 heavily reduced as it’s now pretty old technology and retailers will be keen to clear remaining stock. What about the Apple Watch Series 7? A modest price cut may happen here but don’t count on anything hefty as the smartwatch is in demand without a price cut being involved.

Elsewhere, the Samsung Galaxy range of smartwatches is also likely to be discounted as part of the Black Friday smartwatch deals. With recent releases including the Samsung Galaxy Watch 4 Series, we’re not sure if there will be deep discounts on the absolute latest option but it’s very likely that we will see the Samsung Galaxy Watch 3 reduced instead. A still very stylish and practical watch, it should be an ideal choice for many users without them missing out on much of what the 4 Series provides. Similarly, there should be discounts on the likes of the Samsung Galaxy Watch Active 2 for those looking for a more fitness-focused device while still sticking to the Samsung name.

Of course, if you’re all about fitness then you need a Garmin smartwatch ideally and these are frequently discounted as part of the Black Friday smartwatch deals going on. With huge savings in the past, we’re expecting to see something like the Garmin Vivoactive 3 heavily discounted which is great news as it’s one of the most stylish sports watches out there. The Garmin Forerunner series is also likely to enjoy discounts with the high-end Fenix range also often seeing price cuts during sales seasons. There should be something for every budget here with the opportunity to get more for your money.

Don’t forget about cheaper options too like all things Fitbit and the Ticwatch range. Neither are quite as stylish as the likes of Apple, Samsung or Garmin, but if you don’t want to spend too much on a smartwatch, you should be able to get a lot of features for a great price. If you’re ok with skipping ultimate style or you haven’t decided if a smartwatch is something you want to commit to, these are good options to test the water and very likely to be discounted at retailers during the smartwatch Black Friday deals.

Should You Buy a Smartwatch on Black Friday or Cyber Monday?

As always, only you know how much you need a smartwatch but the Black Friday smartwatch deals are the best times to buy one, providing you’ve figured out your budget and needs. Once you’ve got that far, it’s important to think about the best time to buy.

Simply put, you need to buy on Black Friday. While Cyber Monday is the traditional day for big technology-based discounts, that’s less the case these days. Usually, you’ll get the same discount on Black Friday and you don’t have to worry about stock running out. Wait a few days until Cyber Monday and you may find that the Black Friday smartwatch deals you wanted are all out of stock and you’ve missed out. It’s a smart move to buy quickly so you’re not disappointed. In the unlikely case of something being discounted further on Cyber Monday, you can usually return the original item or some retailers even offer price match guarantees. Check the small print before you commit.

Black Friday Smartwatch Deals FAQ

There’s a lot to take in while considering what smartwatch to buy and which deals to take advantage of. That’s why we’ve also helpfully answered plenty of key questions about what to expect from the Black Friday smartwatch deals and how to approach them so you get the best deal for you. Read on and we’ll guide you through any worries you might have.

How Much Will Smartwatches be on Black Friday?

Like with most sales, there’s no one guaranteed price for all smartwatches. It’s best to see the Black Friday smartwatch deals in terms of the percentage discounts we’re likely to see.

Smartwatches like the Apple Watch and Samsung Galaxy range are likely to see discounts of between 10-20% depending on the watch you’re considering while we could see much bigger discounts for devices from Fitbit and Garmin. Past years have provided us with 50% or more off a Garmin watch so these are the ones to look out for.

Is Black Friday the Best Time to Buy a Smartwatch?

Almost always, yes. Black Friday and Cyber Monday are traditionally the strongest times of year for technology discounts and we can’t see it being any different this year.

Generally, the Black Friday smartwatch deals are the time for retailers to clear remaining inventory before the year ends as this is the last major sales season of the year. Combined with the latest technology often launching in September, it’s a great time to save a little on the absolute latest technology or a lot on slightly older devices while retailers clear their warehouses.

Are Black Friday Smartwatch Deals Worth it?

Generally, yes. Some discounts may be merely incremental but you can get some fantastic bargains if you know what you’re looking for. It’s always worth checking the genuine discount involved and confirm that the retailer isn’t using a list price that’s very rarely used outside of sales season.

This is where it’s important to do your research so you know what smartwatch is right for you and also you know what they’re normally priced at. Don’t be afraid to compare different retailers to see what’s out there and to check that the price is a good deal. Not all smartwatch Black Friday deals are equal.

Should You Wait Until Black Friday to Buy Smartwatches?

If you can, yes. If you’re keen to treat yourself to a new smartwatch and you can wait, Black Friday and Cyber Monday is the time to wait for. The best sales season, you’re guaranteed of the best price by waiting it out.

However, if you desperately need a smartwatch now, you may not have this choice. If, for instance, you’re buying one as a gift or your current smartwatch has failed and you really miss having one, then you should still be able to find good deals. In an ideal world, it’s worth waiting for the Black Friday smartwatch deals but don’t feel too reliant on it.

Who has the Best Black Friday Deals on Smartwatches?

That’s hard to say. Ultimately, no one retailer has the monopoly on the best smartwatch deals. That’s why you need to check places like here to find the best deals. It’s worth checking out all major retailers once you have an idea of which smartwatch you want to buy.

Generally, places like Amazon, Best Buy and Walmart offer the most varied deals thanks to providing different smartwatch brands such as Apple, Samsung, Fossil, Fitbit, and Garmin. There’s also a chance that the retailers will compete with each other and price match too.

Does the Apple Watch Go on Sale on Black Friday?

Almost always. Some of the best offers come from Black Friday Apple Watch deals. We can’t see it being different this year. The Apple Watch is one of the most successful smartwatches out there and retailers know that. Thanks to it being in such high demand, even incremental discounts are warmly welcomed by customers so it’s very likely that we will see Apple Watch discounts.

While we’re not sure there will be big price cuts for the latest Apple Watch Series 7, it seems very likely that we’ll see price cuts for the Apple Watch Series 6, Apple Watch SE and maybe even the ageing Apple Watch Series 3. Look out for different prices on the GPS + Cellular models as well as different watch screen sizes. Generally, the more expensive models will get the biggest discounts.

Smartwatch Deals You Can Shop Today

If you can’t wait until Black Friday, there are some outstanding smartwatch deals you can shop today — we’ve rounded up some of the best below.

Fitbit Versa 2, Stone/Mist Grey

$179 $200

Ready to get fit? The Versa 2 tracks your heart rate, sleep, and workouts, with a streamlined interface and built-in Amazon Alexa. You can set it up to send you personalized fitness reminders, too. more

Buy at Walmart


wearables, smartwatch, deals, commerce 2021, black friday 2021

Apple Watch Series 5 (GPS, 44mm, Renewed)

$300 $429

The larger 44mm variant of the Apple Watch Series 5 boasts GPS, an aluminum case, and a silicone sport band. With heart-rate monitoring and personalized coaching, it's the ultimate fitness accessory. more

Buy at Amazon

wearables, smartwatch, deals, commerce 2021, black friday 2021

Fossil Gen 5 Carlyle (GPS, 44mm)

$261 $295

For a sleek and stylish smartwatch that comes with all the functionality and none of the bulk, the Fossil Gen 5 Carlyle is the perfect option for the stylish intellectual with a passion for fashion. more

Buy at Amazon

wearables, smartwatch, deals, commerce 2021, black friday 2021

Garmin Forerunner 935 Running GPS Unit (Black)

$330 $500

The Garmin Forerunner 935 is a great GPS multisport smartwatch with a perfect 5-star rating in our review. It provides advanced dynamics for running, cycling and swimming, and more. more

Buy at Amazon

wearables, smartwatch, deals, commerce 2021, black friday 2021

Apple Watch Series 5 (GPS, 44mm)

$407 $429

Even with the introduction of the Apple Watch Series 6, the Series 5 is a solid purchase. Pick it up for less and enjoy features like heart-rate monitoring and workout tracking. more

Buy at Amazon

wearables, smartwatch, deals, commerce 2021, black friday 2021

Apple Watch Series 5 (GPS + Cellular, 40mm) ​ Stainless Steel with Milanese Loop

$459 $749

Series 5 was the first of the high-powered Apple Watches. This GPS and cellular model gives you the flexibility of receiving and responding to calls, text messages, and email without your phone. more

Buy at Amazon

We strive to help our readers find the best deals on quality products and services, and we choose what we cover carefully and independently. The prices, details, and availability of the products and deals in this post may be subject to change at anytime. Be sure to check that they are still in effect before making a purchase.
Digital Trends may earn commission on products purchased through our links, which supports the work we do for our readers.

Internet Explorer Channel Network



Best cheap printer deals for October 2021

Most people don’t get excited about printers, but you’d be surprised how capable these often-overlooked appliances are today. The latest and greatest printers sport great features like Bluetooth and Wi-Fi connectivity, mobile app controls, novel ink- and toner-saving technologies, and greatly improved output quality in contrast to the rickety inkjets…

Read more: Best cheap printer deals for October 2021

Best cheap desktop computer deals for October 2021

ABS Master Gaming PC (Intel Core i5, RTX 2060 GPU, 16GB DDR4, 512GB SSD) $1,200 Who doesn’t want a powerful PC? This gaming PC is designed for serious gaming with a fast Core i5 processor and a great graphics card. You don’t have to worry about lag ever again. more…

Read more: Best cheap desktop computer deals for October 2021

Best cheap iMac deals for October 2021

Want the power and comfort of a desktop computer without the bulk and weight of a big PC tower? What you need is an all-in-one, and if you’re a Mac user, there’s only one game in town: the venerable iMac. Apple’s sleek AIO has been around for decades now (many…

Read more: Best cheap iMac deals for October 2021

Best cheap Mac Mini deals for October 2021

We’re in an age of laptops and mobile devices, but desktop computers will always have their place. However, you don’t have to deal with a big, bulky tower PC. Enter the Mac Mini: This pint-sized workstation is perfect if you’re a Mac user who wants the comfort and utility of…

Read more: Best cheap Mac Mini deals for October 2021

Best cheap Microsoft Surface Pro deals for October 2021

After decades in the software game, Microsoft finally started making hardware under its own name — but we’re not talking about the Xbox. The Surface line of Windows tablets launched about ten years ago, and since then, the stable has grown to include an impressive variety of laptops and 2-in-1s…

Read more: Best cheap Microsoft Surface Pro deals for October 2021

Best cheap Kindle deals and sales for October 2021

Are you an avid reader? If yes, you probably already know Kindle owners are constant readers who demand the best e-readers. We’ve pulled together the best Kindle deals available today. The basic Kindle model has a built-in front light so you won’t disturb others and can read pretty much wherever…

Read more: Best cheap Kindle deals and sales for October 2021

Best cheap tablet deals for October 2021

Do you work remotely or take classes at home? If the answer is yes to either or both, you don’t need to work on a desktop or laptop computer to be productive. You can use a tablet to work from home or for remote learning. Tablets are powerful as productivity…

Read more: Best cheap tablet deals for October 2021

Best cheap iPhone 11 deals for October 2021

Are you shopping for a great deal on a new iPhone? Now that Apple’s iPhone 13 series is about to drop, that means all this year is a great time to look for cheap iPhone 11 deals. With every annual release of new iPhones the older models drop in price…

Read more: Best cheap iPhone 11 deals for October 2021

Best cheap gaming chair deals for October 2021: AKRacing, Respawn, and more

Best cheap Microsoft Office deals for October 2021

Early Dell Black Friday Deals 2021: Save on gaming laptops, monitors and more!

Best cheap Blink camera deals for October 2021

Best cheap Amazon Fire tablet deals for October 2021

Best Black Friday Router Deals 2021: What to Expect

This is the best Microsoft Surface Pro 7 deal you'll find today

Best Black Friday Fitbit deals 2021: What to expect