Japan always gets the cool stuff first.

Car shopping habits are changing. Since the pandemic, more people feel comfortable buying a car online without leaving their home, eliminating the need to visit a dealership and be harassed by high-pressure salespeople. To capitalize on the increasing demand for online shopping created by the pandemic and appeal to younger buyers, many carmakers are trialing digital car-shopping services.

Lastsummer, Mini launched a new service that lets you buy a car in as little as 30 minutes, covering everything from trade-ins to monthly payment calculations. You can even now buy a Hyundai on Amazon. Now, Honda has become the first Japanese automaker to sell new cars online to domestic customers.

jdm
jdm

In Japan, Honda has launched a new online shopping service dubbed Honda ON. For now, the service is only available in Tokyo but will be expanded nationwide, allowing consumers to buy select models online on a subscription-based monthly contract for three or five years. Four models are available to buy using this service: the Honda Fit compact, N-Box minivan, Freed, and Vezel (Japan's version of the HR-V).

The monthly fee includes the cost of the vehicle and maintenance. Every step of the sales process is handled online, from consultations to signing the sales contract.

jdm
jdm

You don’t have to blindly buy a car without testing it either, as the Honda ON lets you book a test drive before signing the contract.

Once a subscription has been ordered, customers can choose which local Honda dealership they want to pick the car up from and where maintenance will be performed. In Japan, Honda’s new subscription service starts at 31,060 yen ($279) per month for the N-Box. Ordering a Honda Fit will cost 42,550 yen ($382) per month, while the Freed and Vezel cost 48,850 yen ($439) 48,460 yen ($435) respectively including tax. Time will tell if Honda launches its digital subscription service outside of Japan, but that will likely depend on how successful the initial trial is.

jdm
jdm
jdm

TECH NEWS RELATED

Honda HR-V RS 2020 review

Good points Well-balanced ride and handling Tastefully appointed cabin Practical ‘Magic Seats’ and boot Needs work Cabin tech is very dated High road noise levels Incomplete safety suite Is the Honda HR-V still one of the best small SUVs you can buy? Now that the HR-V has been on the ...

View more: Honda HR-V RS 2020 review

Could Future Honda Fireblades Get Variable Valve Timing Tech?

Team Red is working on a new radiator as well.

View more: Could Future Honda Fireblades Get Variable Valve Timing Tech?

2021 Honda Type R Limited Edition laps faster than an F40

The dashingly yellow Civic Type R Limited Edition was revealed earlier this year boasting lightweight BBS wheels and smart onboard driving tech. However, the honed Honda now brags of a front-wheel-drive lap record at Japan’s Suzuka Circuit. Unlike the venerable Nurburgring, Suzuka isn’t so steeped in road-car history, though the ...

View more: 2021 Honda Type R Limited Edition laps faster than an F40

Refreshed 2021 Honda CR-V gets Honda Sensing and higher price

Honda Australia has revealed details and pricing for the lightly restyled 2021 year-model family-friendly and affordable Honda CR-V. While the same two engines carry over, Honda has added their sensing suite of driver aids to all of the 1.5-litre powered variants adding peace-of-mind to prospective CR-V owning families. Exterior updates ...

View more: Refreshed 2021 Honda CR-V gets Honda Sensing and higher price

2021 Honda Civic Type R gets improved cooling, higher price

Launched in 2017 to much fanfare, Honda’s Civic Type R is already considered one of the best hot hatches you can buy, but Honda reckons the updates for 2021 should make it even sweeter. Gracing the Type R for 2021 are refreshed bumpers, a new LogR functionality – first detailed ...

View more: 2021 Honda Civic Type R gets improved cooling, higher price

2022 Honda Civic revealed, coming to Australia next year in hatchback only!

The next Honda Civic has been unveiled in near-production form this afternoon, with the carmaker choosing to livestream the reveal on gaming streaming service Twitch.

View more: 2022 Honda Civic revealed, coming to Australia next year in hatchback only!

Honda Civic Type R 2021 gets revised suspension and better cooling

Honda has updated the Civic Type R hot hatch to address some of its criticisms – the mad looks remain, however.

View more: Honda Civic Type R 2021 gets revised suspension and better cooling

Honda HR-V 2021: all-new hybrid small SUV destined for Australia

Honda has teased some of the sharp new angles and features of the incoming HR-V small SUV that is set to make its global debut next month. The third-generation 2022 Honda HR-V will arrive with a hybrid system as standard in Europe where it will be badged as an e:HEV ...

View more: Honda HR-V 2021: all-new hybrid small SUV destined for Australia

Honda Odyssey 2021: prices rise for safer seven-seat people mover

Honda NSX ends run in Australia as order books close

Honda HR-V 2022: all-new small SUV will arrive with hybrid power this year

2022 Honda Civic Si Dyno Testing Reveals More Power Than Advertised

This 2,700-Mile 1982 Honda CBX1000 Super Sport Looks Absolutely Delicious

Throwback Thursday: 1984 Chevallier Honda RS500 GP Racer

Throwback Thursday: TSR Honda AC90M X-Formula Endurance Racer

2022 Honda Fireblade SP 30th Anniversary, EICMA 2021

Throwback Thursday: Hannspree Ten Kate CBR600RR

Retro Ride: The Legendary Honda CBR900RR Fireblade

Tyre Test: Metzeler Roadtec 01 SE

Throwback Thursday: 2011 WSBK Castrol Honda

OTHER TECH NEWS

;