iphone 13 shortage has an unusual side-effect on demand

The iPhone 13 series sold out online immediately after preorders started in mid-September. Since then, Apple has been struggling to keep up with demand. The iPhone 13 shortages have been ongoing, with buyers waiting several weeks to get the model they want. This meant the iPhone 13 price stayed higher than usual two months after launch. Furthermore, reports indicated that supply chain issues will impact the iPhone supply through 2022. That’s despite the fact that Apple went to extremes to ensure ample iPhone 13 supply and improve wait times.

A new report points out that the iPhone 13 shortage is having an unusual side-effect on demand, especially in the current context. No, people aren’t switching to Android to get a new phone faster. But rather than waiting for the iPhone 13 supply to improve, some buyers are deciding not to upgrade this year. And Apple has already informed suppliers that iPhone 13 demand has slowed.

People said to be familiar with the matter informed Bloomberg about Apple’s conversations with suppliers. Apple already cut iPhone 13 production goals by as many as 10 million units, according to the report. The company intended to mass-produce 90 million units this year, but a lack of parts changed those plans.

The hope was that Apple would make up for the lost iPhone 13 sale next year. But Apple is now telling vendors that might not happen.

Of note, Apple is still on track to deliver a record holiday season, with analysts projecting $117.9 billion in revenue for the period. That’s a 6% jump compared to the December 2020 quarter. But it’s not quite as high as it could have been.

The iPhone 13 shortage will continue

iphone 13 shortage has an unusual side-effect on demand
Image source: Christian de Looper for BGR

The ongoing chip shortages and delivery delays impacted iPhone 13 availability. During its last earnings call, Apple said that the chip shortage will impact revenue by more than $6 billion this quarter. That’s despite the massive iPhone 13 demand that followed the phone’s launch.

Inflation and the coronavirus omicron variant might have further compounded the problem. Rather than wait for the iPhone 13 deliveries, some buyers are apparently just not buying a new phone. Some of them might choose to skip the iPhone 13 upgrade altogether and wait for the iPhone 14 next year. That’s despite the ongoing promotions that help buyers save money on an iPhone 13 purchase.

Bloomberg labels the iPhone 13 as a modest upgrade over the iPhone 12, despite the various significant improvements available from the new iPhone. The iPhone 13 phones do feature the same design as the iPhone 12. But that’s a signature move from Apple, which recycles iPhone designs for several years before each makeover. But the 2022 iPhones should deliver bigger changes, which might be why some buyers are waiting for the iPhone 14.

The report also points out that the iPhone 13 shortage has been improving as of late. Rather than waiting for a full month for the iPhone 13 Pro, US buyers now only have to wait up to two weeks for delivery. That’s an indication that Apple is closer to meeting demand. While some buyers might have postponed or canceled upgrade plans, plenty more are still placing iPhone 13 orders.

TECH NEWS RELATED

iPhone 13 series does not bring Noise cancellation during calls

iPhones have been known for including noise-canceling features during calls for over a decade. However, this long-standing feature has been abruptly removed with the release of the iPhone 13 series. No reason has been given and no mention for this feature removal has been made by the company. Users started ...

View more: iPhone 13 series does not bring Noise cancellation during calls

Mobile Game WipEout Rush Already Available on iPhone, Android in UK

Update: We thought WipEout Rush was only available on Android, but it turns out you can get it from the App Store for your iPhone or iPad as well. Again, regional availability may vary, but it’s certainly downloadable here in the UK. Original Story: As pointed out by Push Square ...

View more: Mobile Game WipEout Rush Already Available on iPhone, Android in UK

How to Find Blocked Num­bers and Con­tacts on iPhone

The iPhone’s number blocking feature is a real asset that comes in handy in different situations. You can block a spam number that keeps calling your phone frequently. Another example is when you need to stop someone you know from reaching out to you. The blocking feature allows you to ...

View more: How to Find Blocked Num­bers and Con­tacts on iPhone

iOS 15 latest features, release dates and what will change on your iPhone

Apple iPad Air 2022 coming alongside iPhone SE 2022

After an entire year of hiatus, Apple is about to bring back the iPhone SE with the 2022 iteration. However, the device is said to not bring the changes that we’ve been waiting for. Instead of adopting an iPhone XS-like design with a wide notch, the new iPhone SE (2022) ...

View more: Apple iPad Air 2022 coming alongside iPhone SE 2022

Your older iPhone may have an accessibility feature the iPhone 13 doesn't

Redesigned iPhone SE with 5.7-inch screen coming in 2023

This render might show the 2023 iPhone SE 3. Render: Ten Tech Review Those wanting a budget iPhone SE with a 5.7-inch edge-to-edge display will get their wish in 2023, according to a reliable tipster. But before then, expect a model in this same series with a smaller screen ...

View more: Redesigned iPhone SE with 5.7-inch screen coming in 2023

How to Pair a Bluetooth Trackpad, Mouse, & Keyboard with iPad

Until somewhat recently the idea of pairing a Bluetooth trackpad, mouse, or keyboard with an iPad is something that would have had people looking very confused indeed. But we live in exciting times, and all modern iPad devices running modern iPadOS versions have proper pointer support for trackpad and mouse, ...

View more: How to Pair a Bluetooth Trackpad, Mouse, & Keyboard with iPad

Samsung Galaxy S21 FE vs Apple iPhone 12: Which affordable phone should you buy?

Apple iPhone XS Max can be downgraded to iOS 14.1

Apple may launch 'iPhone SE+ 5G' in 2023, with 5.7-inch screen

Apple Could Unveil a 5.7-inch iPhone SE as Early as 2023; 2022 Model’s Display Size Unchanged

New, larger iPhone SE could arrive next year with a 5.7-inch screen

How to Add More Cities to Weather App on iPhone

Guide: How to Connect a PS4 Controller to iPhone or iPad for Remote Play

Report: ‘iPhone SE+ 5G’ coming this year followed by larger model in 2023

iPhone SE With Larger 5.7-Inch Display Rumored to Launch as Early as 2023

iPhone 13 has the background noise cancellation feature removed when making phone calls

Top 7  Ways to Fix Last Line No Longer Avail­able on iPhone

The best free iPhone apps of 2022

OTHER TECH NEWS

;