The goal is to preserve the brand's heritage while fully embracing modern technology.

lambretta teams up with european institute of design for future models

When iconic motorcycle brands develop new motorcycles for future generations, it can be all too easy to lose sight of heritage and become overwhelmed by modern-day technology. This is especially true for brands like Lambretta, which can be considered niche, and not exactly as ubiquitous as Vespa, its fellow Italian scooter stablemate. 

To design the next generation of Lambretta scooters without losing sight of what makes a Lambretta a Lambretta is surely not an easy task, so much so that Lambretta has needed the input of some fresh minds for the project. That’s right, Innocenti SA, the company that now owns the Lambretta brand, has commissioned the help of design students from the European Institute of Design in Milan, Italy. The project will serve as the thesis classes of 26 students looking to acquire their diplomas in 2023. 

As for the history of the brand, it’s understandable that the preservation of the brand’s character is important to Innocenti SA, as the Lambretta brand hasn’t exactly had a smooth-sailing existence. The brand first hit the scene in 1947, until 1972 wherein its machinery and equipment were acquired by the Indian government. It wasn’t until 2017 that we would once again see the brand come back to life, thanks to Innocenti SA, its current owners. Incidentally, in June, 2022, the brand celebrated its 75th anniversary with the launch of the G350 Special and X300 limited edition scooters. 

What the future holds is unclear, but it appears that the goal is to develop a new line of models that honors the brand’s long history while incorporating cutting-edge design and technology. More specifically, the upcoming scooter design will undoubtedly be electric, with a lot of governments hoping to achieve carbon neutrality by the year 2050.

In order to do this, students from the European Institute of Design will have to work double time and determine which aspects of the scooters are to be adapted to the future, and which ones are bound for the scrap yard. On top of this, given the rapidly evolving electric mobility sector, relevance is key, and it can be all too easy to become overwhelmed with all the technology that’s coming out left and right. 

TECH NEWS RELATED

3 Most Reliable Lexus Models

While there are a few automotive brands out there known for being reliable, one of the top companies with several durable models in its lineup is Lexus. Which vehicles are the top three for being reliable rides? Why does reliability matter? Lexus logo | Getty Images When you buy a ...

View more: 3 Most Reliable Lexus Models

The Cheapest New Dodge Charger Is a Versatile Sedan Option With One Big Issue

The Dodge Charger offers everything from a sensible V6 and all-wheel drive to supercharged tail-happy sports sedans. Better yet, the cheapest offering in the model’s lineup, the SXT, is versatile and well-suited for daily driving. However, the 2023 Dodge Charger SXT has one glaring issue: it’ll be the last car ...

View more: The Cheapest New Dodge Charger Is a Versatile Sedan Option With One Big Issue

Cheapest New Audi Is 1 of the Best Small Luxury Cars, Says Car and Driver

Audi has a solid lineup of luxury vehicles — with their good driving dynamics, premium features, and attractive designs. Also, compared to some other luxury brands, Audi models are relatively affordable. This includes the 2023 Audi A3 subcompact sports sedan, which is the cheapest new Audi car. Also, according to ...

View more: Cheapest New Audi Is 1 of the Best Small Luxury Cars, Says Car and Driver

GM Just Announced An All-New Small-Block V8 Is Coming

The electrification zeitgeist is in full swing, but gasoline-powered engines won’t disappear overnight. Nor will V8 power, as GM just confirmed a new small-block V8 engine is coming soon. This will be the sixth generation of the legendary small-block V8 that has powered so many Chevy and GM products since ...

View more: GM Just Announced An All-New Small-Block V8 Is Coming

Best car tool kits 2023

Whether you're looking for an emergency set of basic tools or something more comprehensive, a good tool kit can save you lots of stress – but who makes the best?...

View more: Best car tool kits 2023

The Lectron Adapter Will Let You Charge a Ford Lighting at a Tesla Station

Electric vehicle charging ports are mess. Some use one type developed in Europe, others use a Japanese system, and then Teslas use their own. But, what about those who have access to a Tesla charger, but want to charge something else, like a Ford F-150 Lightning? The Ford F-150 Lightning ...

View more: The Lectron Adapter Will Let You Charge a Ford Lighting at a Tesla Station

How Much Does a Nissan Tune-up Cost, and What Do They Do?

Keeping up with your Nissan‘s regular maintenance means you get optimal performance and fewer chances of major breakdowns. With that, you save on fuel costs and significant repairs and avoid the inconvenience of your car breaking down or stalling in the middle of the road. Naturally, tune-ups are a considerable ...

View more: How Much Does a Nissan Tune-up Cost, and What Do They Do?

How Does the New Corvette E-Ray Stack Up Against Hybrid Hypercars?

The new 2024 Chevrolet Corvette E-Ray isn’t just the latest stage in the Corvette’s evolution into a world-class supercar. Instead, it’s a reminder that the latest generation of plastic fantastic can punch well above its weight class. For instance, the new hybrid Corvette is quick enough to compete with several ...

View more: How Does the New Corvette E-Ray Stack Up Against Hybrid Hypercars?

4 Snow Plow Safety Tips When Encountering These Vehicles on the Road

Alpine is Coming to the U.S, but it’s Not Bringing the Goods

What’s the Toyota Highlander Hybrid Towing Capacity?

1990s GMC Typhoon: There’s Never Been an SUV That Can Beat It

Your 2022 Ford Maverick Might Have Faulty Airbags

This Older Porsche Infotainment Upgrade Helps Modernize Your 911 and Cayenne

Only 1 Type of Buyer Should Even Consider the 2022 Jeep Compass

3 Most Common GMC Sierra 1500 Problems Reported by Hundreds of Real Owners

5 Used Cars with the Biggest Price Drops

Incredibly Rare and Awesome Pontiac GTO Judge Sold for $1.5 Million

Is the 2023 Toyota RAV4 Too Old to Keep Up?

Carroll Shelby’s 100th Birthday Honored by Centennial Edition Mustang

OTHER TECH NEWS

Top Car News Car News