lucky 13? apple sticks to iphone 13 name for new smartphone series

© Provided by CNET Rumors suggested Apple's new iPhone would be dubbed the iPhone 13, but there was also speculation it could have been called the iPhone 12S. Andrew Hoyle/CNET

Is Apple afraid of "unlucky" number 13? Going by the iPhone 13's name, it sure doesn't seem like the bad luck traditionally associated with the number is giving the company any jitters. 

Apple announced four new members, the iPhone 13 Mini, iPhone 13, iPhone 13 Pro and iPhone 13 Pro Max on Tuesday, ending months of speculation about whether it'd choose to stick to a sequential naming scheme or opt to go with iPhone 12S instead. In the past, Apple has chosen to add the letter S to its names to indicate an incremental upgrade to a next-gen lineup as opposed to a transformative overhaul. 

lucky 13? apple sticks to iphone 13 name for new smartphone series

© Andrew Hoyle/CNET

But here's some trivia for you: At one point the iPhone 12S was the rumoured front-runner for the new iPhone lineup. A January article by seasoned Bloomberg reporter Mark Gurman cited company engineers saying only minor upgrades were planned for the upcoming lineup, which will likely be an "S" version of the iPhone 12. Frequent leaker Jon Prosser pointed toward an iPhone 12S too. We've seen Apple use this naming scheme in the past with 2015's iPhone 6S , which superseded 2014's iPhone 6 , and again with 2018's iPhone XS , a follow-up to 2017's iPhone X. Still another report predicted that no iPhone 13 hitting shelves next year either: Apple had been expected to leapfrog to the iPhone 14 in 2022, excluding the iPhone 13 from its nomenclature altogether. 

With its product launch event, Apple has finally put an end to all that conjecture. But if you've read this far you're most likely an Apple obsessive, so let's indulge ourselves and explore the reasons why people thought Apple might have skipped the iPhone 13 name entirely this year.

lucky 13? apple sticks to iphone 13 name for new smartphone series

© Provided by CNET Patrick Holland/CNET

The name iPhone 13 can be bad for optics

It's no secret that the number 13's association with bad luck has real-world responses. Just ask the property developers who omit the 13th floor from their high-rises, the droves of couples who steer clear of marrying on the 13th or the psychologists who treat patients for triskaidekaphobia, the fear of the number 13.

Apple knows this less-than-favorable perception could scare customers away from buying an iPhone 13. An online survey of 3,000 Apple users conducted by trade-in site SellCell in June found that nearly three-fourths of respondents would prefer Apple name its next-gen iPhone anything but iPhone 13. iPhone 2021 was voted the most suitable name, garnering 38% of the vote.

In the past, Apple hasn't shied away from branding its products with the number 13, having released the A13 Bionic chipset and the iOS 13 software update, for instance. This was a higher-stakes branding exercise, however, as we're talking about the iPhone, one of the most popular consumer products ever. A product that generates nearly 50% of Apple's billions of dollars in revenue.

Read more: Apple's iPhone 12 led to largest revenue and profit in its company history

lucky 13? apple sticks to iphone 13 name for new smartphone series

© Provided by CNET The iPhone X (center), launched in 2017 alongside the iPhone 8 (left) and iPhone 8 Plus (right). Sarah Tew/CNET

iPhone 12S could have paved the way for a big upgrade

By going with the name iPhone 12S and skipping iPhone 13, Apple could have set the stage for a sweeping design overhaul when the iPhone 14 or 15 comes around, just as it did with the iPhone X. You may remember Apple skipped the iPhone 9 in 2017, instead following up 2016's iPhone 7 with the iPhone 8 , 8 Plus and iPhone X. And don't forget that the iPhone X was the one that redefined design standards and paved the way for the modern-day iPhone.

By some accounts, the iPhone 14 or 15 (or whatever Apple decides to call it) could be the company's much-awaited entry into the world of foldable smartphones . To be clear, we can't say for certain whether a foldable iPhone will ever see the light of day, but we're holding out hope that it could happen as early as next year. A Bloomberg report, published in January, said Apple already has a working prototype of a foldable iPhone display, but didn't confirm a launch. Other outlets, like Taiwan's Economic Daily for instance, pinned down 2022 as the year the foldable iPhone will come to fruition. Noted Apple analyst Ming-Chi Kuo pointed to 2023.

Latest breaking 24h news around the world Latest breaking 24h news around the world - Page 2 Latest breaking 24h news around the world - Page 3


LATEST NEWS

NEWS RELATED

Clubhouse working on new feature to invite friends to rooms

Click Here For GallerySocial networking platform Clubhouse is reportedly working on a new way to invite users to audio rooms on its app. As per screenshots shared by researcher Jane Munchum Wong, the new feature, called “Waves”, is focused on the social side of Clubhouse.This new feature will allow users…

Read more: Clubhouse working on new feature to invite friends to rooms

This robot will guard Hyundai's Kia manufacturing plant

Click Here For GalleryEarlier this year, Hyundai acquired a controlling stake in robotics design company Boston Dynamics and now the Korean automotive giant has integrated its technology in one of its plants in South Korea.Hyundai will be using “Factory Safety Service Robot” based on Boston Dynamics’ quadruped robot, Spot, for…

Read more: This robot will guard Hyundai's Kia manufacturing plant

Deno 1.14 extends Web Crypto API

Latest update to the Node.js rival also stabilises the WebSocket API, introduces file locking APIs, and updates the Deno extension for Visual Studio Code.

Read more: Deno 1.14 extends Web Crypto API

Why AI in hiring might do more harm than good

AI hiring tools claim to reduce bias in hiring by incorporating machine-based decisions, but at least in its early stages, AI hiring strategies have the potential to hurt DEI in your organisation.

Read more: Why AI in hiring might do more harm than good

Vodafone Idea announces cashback offer for iPhone 13 buyers: Check details

© Provided by The Indian Express Vodafone Idea (Vi) has announced a few iPhone 13 cashback offers for its postpaid customers. Apple launched its latest iPhones just a few days back and now, Vi has unveiled some pre-order offers for iPhone 13 buyers. If you pre-order iPhone 13 via the…

Read more: Vodafone Idea announces cashback offer for iPhone 13 buyers: Check details

Samsung Galaxy S21 FE support page goes live in Germany, hinting towards imminent launch

© Pranav Hegde Samsung Galaxy S21 FE support page goes live in Germany, hinting towards imminent launch Samsung’s last Galaxy Unpacked event saw the unveiling of its much-anticipated foldable phones, but the unveiling of the Galaxy S21 FE is still unknown. The Galaxy S21 FE has long been in the…

Read more: Samsung Galaxy S21 FE support page goes live in Germany, hinting towards imminent launch

Cold War bombers, interceptors and more at the South Dakota Air and Space Museum

© Provided by CNET Geoffrey Morrison/CNET Nestled among the verdant, rolling hills of western South Dakota, adjacent to historic Ellsworth Air Force Base, is the South Dakota Air and Space Museum. Focusing on aircraft from the early Cold War to the present day, there’s everything from an enormous B-52 bomber…

Read more: Cold War bombers, interceptors and more at the South Dakota Air and Space Museum

Apple Watch 7 upgrade: What to know about trading in your old watch to get the best deal

© Provided by CNET Apple introduced its new Series 7 lineup this week, but it won’t come until “this fall.” Apple Apple introduced the Apple Watch Series 7, a new iPad model, and the iPhone 13 lineup at its virtual product launch event on Tuesday. The new Apple Watch will arrive…

Read more: Apple Watch 7 upgrade: What to know about trading in your old watch to get the best deal

9 great reads from CNET this week: iPhone 13, SpaceX, moonshine and more

Cyber security is hot... here's the top M&A deals so far in 2021

OnePlus 9 series gets XPan mode to shoot Hasselblad camera-like pictures

Antitrust Probe Finds Google Abused Android Dominance In India: Report

The rise of tablets: Does the market need laptops or phones anymore?

HP CISO Joanna Burkey: Securing remote workers requires collaborative approach

Which restaurants require COVID vaccination proof? The Yelp app can tell you

Would you buy a laptop from Jennifer Aniston? Inside Apple's product placement machine

OTHER NEWS