Airasia MOVE (formerly airasia Superapp) has announced Nadia Omer as its new Chief Executive Officer effective October 26, 2023, taking the helm from Mohamad Hafidz Mohd Fadzil who served as airasia MOVE’s acting Chief Executive Officer since April this year.
Airasia said in a statement on Thursday that Nadia has an impressive track record in category conversion, consumer habit change, and ecosystem value creation from her career journey spanning her early days at P&G to her roles at Nestle and PepsiCo.
She brings with her a wealth of experience to steer airasia MOVE forward to become the preferred travel platform of the region with the best value.
Omer holds a Master of Business Administration from the Lahore University of Management and a Bachelor of Science degree in Mathematics, Statistics and Economics.
“We are excited for the future of airasia MOVE, as we welcome Omer into what we will say is a pivotal moment for the organization,” said Tony Fernandes, Chief Executive Officer of Capital A and Executive Chairman of MOVE Digital.
“As announced last month, we are entering into a new era of travel innovation, and I believe that Nadia’s multifaceted background has uniquely positioned her to lead airasia MOVE forward as Asean’s preferred one-stop travel platform,” he said.
According to Fernandes, Omer will also be working closely with BigPay, led by Zubin Rada Krishnan to offer seamless access to travel and financial services on one single platform, with integrated financial features.
Meanwhile, Omer said that it’s a privilege to take the helm of airasia MOVE, and she looks forward to working with Allstars across the region to create the next growth curve in the group’s journey.
“I count on our teams to make every trip a delightful one so that we can win our customers’ hearts to make airasia MOVE the travel app of choice in Asean,” she added.
MOVE Digital Sdn Bhd (formerly known as airasia Digital Sdn Bhd) is the digital arm of Capital A Berhad, and encompasses two transformative businesses: airasia Superapp (now airasia move) and BigPay.
MOVE is dedicated to revolutionizing the travel and financial services sectors by offering innovative, user-centric solutions at the best value.
It is noted that airasia MOVE has swiftly become a one-stop travel platform offering value and convenience through seamless end-to-end booking experiences within the past two years, while BigPay has established itself as an innovative fintech provider enabling Southeast Asians to improve their lives through better financial management.
Airasia MOVE is the online travel agent+ (OTA+) providing a seamless and personalized experience for travellers at the best value in Asean and beyond.
It envisions travel complemented by a community-led experience through features such as airasia chat, games, gifting, and a strong loyalty program that rewards users across its expansive ecosystem.
Airasia MOVE’s ecosystem includes OTA services such as flight bookings from over 700 airlines, including AirAsia and 900,000 hotels world-wide plus ride-hailing, dining experiences, insurance, duty-free shopping and more, underpinned by integrated financial services by BigPay.