opt-out rate for mobile app tracking to decline by 2023: report
As Apple and Google aim to control mobile app tracking on their respective platforms, the opt-out rate for mobile app tracking is expected to decline from 85 per cent in 2021 to 60 per cent by 2023 as consumers gain experience with untargeted ads, a new Gartner report has said.
While Apple has added new privacy features in iOS for consumers to manage how they are tracked, marketers must demonstrate the benefit to consumers in allowing mobile app tracking.
“Roughly one-quarter of consumers would allow tracking if they are familiar with the brand or publisher that’s requesting tracking, especially as part of an explicit value exchange, such as in cash rewards, coupons, discounts or loyalty points,” said Andrew Frank, vice president and distinguished analyst in the Gartner Marketing practice.
“Although Apple terms prohibit developers from offering people incentives for granting permission to track on iOS devices, marketers and consumers are finding workarounds,” he said in a statement.
Marketers should ensure that their consented data collection provides tangible value to customers and educate them on exactly how it does so.
The should make changing privacy behaviors and settings easy and seamless with self-service privacy and preference site features and work with publishers to optimize contextual targeting and measurement in the absence of tracking data, the report said.
By 2026, 60 per cent of Millennial and Gen Z consumers will prefer making purchases on social platforms over traditional digital commerce platforms.
“Consumers, especially younger ones, are turning toward commerce options that emphasise convenience and discovery, both hallmarks of social commerce. The share of consumers who have made purchases through social platforms has increased, accelerated by the COVID-19 pandemic,” the report noted.

TECH NEWS RELATED

These 2 popular frozen foods are being pulled from grocery store shelves

Here’s one of the unfortunate realities that goes hand-in-hand with buying a regular staple of goods from your local grocery store. It’s the fact that safety concerns sometimes result in product recalls to be aware of. A mishap in a manufacturing facility. Packages not correctly labeling all ingredients — ...

View more: These 2 popular frozen foods are being pulled from grocery store shelves

Samsung Galaxy A22e gets Bluetooth certification, launch is imminent

The Galaxy A22 5G was one of Samsung’s cheapest 5G smartphones released in 2021. That place was occupied by the Galaxy A13 5G who brought marginally the same set of specifications. Now, in a sudden twist of fates, the company seems to be gearing up to revisit the Galaxy A22 ...

View more: Samsung Galaxy A22e gets Bluetooth certification, launch is imminent

Meta and Snap sued over allegedly contributing to 11-year-old's suicide

A lawsuit alleges that the social media platforms "have invested billions of dollars to intentionally design their products to be addictive and encourage use that they know to be problematic."

View more: Meta and Snap sued over allegedly contributing to 11-year-old's suicide

Soonicorns building up executive muscle

Bengaluru: A number of Indian startups that are on the verge becoming unicorns, with billion-dollar-plus valuations, are ramping up their senior leadership as they look to expand into more products and markets. So-called soonicorns such as Khatabook, Teachmint, Livspace, Whatfix, Wakefit, Ninjacart, Rupeek, Clear and Shiprocket are looking to hire ...

View more: Soonicorns building up executive muscle

RTX 3050 Crypto Mining Performance Is TERRIBLE--Great News For Gamers?

The RTX 3050’s crypto mining performance is looking a little sub-par, according to early Ethereum mining tests. (Photo : TechFluencer – YouTube )rtx 3050 An early leaked ETH mining benchmark from China allegedly reveals that the new NVIDIA RTX 3050 is not a good bet for cryptocurrency mining. TechRadar reports ...

View more: RTX 3050 Crypto Mining Performance Is TERRIBLE--Great News For Gamers?

Amazon Alexa becomes unresponsive and silent a few weeks after putting little girl in danger

Many users have awakened today with the big surprise that their Amazon Alexa-powered devices were silent. Amazon’s popular smart voice assistant was silent and not responding to some requests. According to the reports, Alexa is refusing to work. When you ask a question, the blue light ring on the Echo ...

View more: Amazon Alexa becomes unresponsive and silent a few weeks after putting little girl in danger

DeepMind co-founder Mustafa Suleyman departs Google

DeepMind co-founder Mustafa Suleyman has departed Google after an eight-year stint at the company. Suleyman co-founded AI giant DeepMind alongside Demis Hassabis and Shane Legg in 2010 before it was acquired by Google in 2014 for $500 million. DeepMind has become somewhat of an AI darling and has repeatedly ...

View more: DeepMind co-founder Mustafa Suleyman departs Google

Bitcoin falls 9.3% to $36,955

A representation of virtual currency Bitcoin is seen in front of a stock graph in this illustration taken January 8, 2021. REUTERS/Dado Ruvic/File Photo Jan 21 (Reuters) – Bitcoin dropped 9.28% to $36,955.03 at 22:02 GMT on Friday, losing $3,781.02 from its previous close. Bitcoin, the world's biggest and ...

View more: Bitcoin falls 9.3% to $36,955

T-Mobile 5G: Everything you need to know about T-Mobile’s 5G network

Tecno Pova Neo launched in India with MediaTek SoC

EU nations quarrel over whether nuclear, gas are 'green'

Netflix sinks as Wall Street flees 'stay-at-home' stocks

GM to spend $6.5B, add 4,000 jobs at Michigan EV factories

US unveils changes to attract foreign science, tech students

Tug of sun, moon could be driving plate motions on 'imbalanced' Earth

Exploring fish flow from fisheries to supper

Mange outbreak decimated a wild vicuña population in Argentina

Stunning photo shows a massive plasma tree shooting out of the Sun

TP-Link Deco W7200 Mesh Wi-Fi 6 System

Simulations show iron catalyzes corrosion in 'inert' carbon dioxide

OTHER TECH NEWS

;