The Frame QLED 4K smart TV (2021), 43-inch model, Samsung's "The Frame" displays, facelift, watching TikToks, The Sero

SAVE UP TO $402: Walmart has Samsung’s The Frame QLED 4K smart TV (2021) on sale for up to 15% off as July 22, with the 43-inch model starting at just $897.99.


Your gallery wall won’t know what hit it.

Save up to $402 when you upgrade your TV with one of Samsung’s “The Frame” displays from Walmart — the QLED 4K smart TV that doubles as a piece of home decor was on sale there for as low as $897.99 at the time of writing. Take your pick from five different sizes:

  • 43-inch The Frame QLED 4K Smart TV (QN43LS03AAFXZA) — $897.99 (save $102)

  • 50-inch The Frame QLED 4K Smart TV (QN50LS03AAFXZA) — $1,147.99 (save $152)

  • 55-inch The Frame QLED 4K Smart TV (QN55LS03AAFXZA) — $1,297.99 (save $202)

  • 65-inch The Frame QLED 4K Smart TV (QN65LS03AAFXZA) — $1,697.99 (save $302)

  • 75-inch The Frame QLED 4K Smart TV (QN75LS03AAFXZA) — $2,597.99 (save $402)

For the uninitiated, The Frame TVs all feature a unique ambient “Art Mode” that displays paintings and photos when their QLED screen is not in use, so you’re not just staring at a boring black rectangle when your TV is switched off. (A bunch of pieces come pre-loaded onto the TV; for more variety, you can either subscribe to Samsung’s Art Store for a selection of 1,400-plus works, or upload your own pieces with your phone or a USB flash drive.)

Samsung first launched the line in 2017 but gave it a facelift in early 2021, making it about 50 percent thinner than the previous iteration to “[mirror] the depth of a traditional picture frame” and adding more customizable bezel options (sold separately). Coolest of all, the new 43-inch model lets you switch between portrait and landscape mode for showing off vertical photos (or, you know, watching TikToks) — a feature previously exclusive to the original 32-inch The Frame and the 43-inch The Sero, Samsung’s first rotating TV from way back in 2019.

Art Mode aside, The Frame is an absolute masterpiece of a TV: Its Quantum Dot technology delivers over a billion different hues without washing out at any brightness level, while 16-bit color mapping keeps its details crisp and contrast high. As the cherry on top, its AI-driven Quantum Processor 4K (complete with upscaling for lower-res content) automatically optimizes its picture and sound for an immersive viewing experience no matter the setting.

Long story short: Definitely grab this one on sale at Walmart while you still can.


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