Perfect Nature, a Singapore-based healthcare and lifestyle company, has secured SGD $1 million ($740,000) in seed funding for its subsidiary brand, Snuugo, the first intuitive and smart wearable breast pump designed and manufactured locally.
Perfect Nature said in a statement on Tuesday that this funding marks a pivotal moment in their mission to redefine the breastfeeding experience by combining it with technology – making it comfortable, practical and hassle-free for mothers.
According to the statement, the seed funding round was led by prominent angel investors Peter Tan, Founder and Former Chief Executive Officer of Fischer Tech Ltd, and Willy Koh, Founder of Racer Technology Pte Ltd.
“With these funds, we’re not just building a product; we’re building a future where mothers can experience the joy of breastfeeding like never before,” said Justin Tan and Charles Lim, Co-Founders of Snuugo.
The funds have been strategically allocated for the development of prototypes, evaluation, and trials over the past two years.
They have secured international patents for the unique design and are streamlining the manufacturing process.
A significant portion of the funds has been devoted to optimizing the mobile application’s technology.
It also offers a remarkable selection of up to 28 rhythm and intensity settings, enabling mothers to efficiently customise each pump without sacrificing comfort.
According to the statement, sustainability and eco-friendliness are integral to the product design.
The breast pump features pump-to-feed and pump-to-store systems, reducing the need to transfer milk to other containers, thus minimizing wastage and spillage.
It is noted that providing mothers with greater flexibility in their pumping routines, catering to the constant demands of family and work.
Perfect Nature will officially launch Snuugo in Singapore from December 1 to 3 at Babyland in Singapore Expo Hall 5, followed by expansion into Southeast Asia in mid-2024 and China.
The company aims to create a complete ecosystem of nursing solutions, offering mothers freedom and versatility throughout their breastfeeding journey.
Founded in 2019, Perfect Nature’s core mission is to innovate products that amplify the latent potential of nature, infusing smart technology to prioritize user-centric design.
As the parent company of Snuugo, the firm is dedicated to empowering mothers and caregivers with innovative products that liberate them from the constraints of traditional breastfeeding and create a supportive community.
Perfect Nature’s vision is to combine nature’s
wisdom with cutting-edge technology, ultimately making life more easy.
Driven by a deep conviction in the company’s vision and product’s potential, as well as a dedication to building a Singaporean brand and championing products manufactured locally, led to the establishment of Perfect Nature Pte Ltd.
As a husband who observed the challenges his wife faced during breastfeeding, Tan identified a gap in the existing market and an opportunity to create a meaningful difference by developing the first user-centric, innovative and ergonomic breast pump tailored to modern Asian mothers.
Lim, a father of two, soon came on board, bringing his mechanical product and software design expertise to complement Justin’s engineering acumen.
Together, they developed Snuugo, a product with a sleek, discreet design and automated smart features, simplifying the daily routines of mothers.