amazon

If you’re wondering how the events of the past couple of years have affected the digital ecosystem, you’re not alone…

As marketers, we’ve had to be agile and adapt to a huge amount of change since early 2020 and, let’s face it, it’s been a lot to take in for us all. Will the world of Search ever be the same again? How suitable will pre-pandemic tactics be in today’s climate? What is the new state of Search for the world’s  most active markets?

Thanks to our wide range of tools and reports, we’ve been in a unique position to be able to investigate, analyze and document the market-specific data that will help you find the answers to those questions. We used those tools and reports to unearth how the web changed in 2021 versus 2020, and pulled together a 360-degree analysis of Google updates, user behaviors, and SEO actions based on our data.

The State of Search 2022 analyzes some of the world’s leading markets and contains everything you need to plan your post-pandemic growth strategy. Download the full report to take a deep dive into the data—or check out some of our headline findings right here:

State of the Web

  • There were significantly fewer newly ranking URLs in the top 100 results versus 2020
  • The average drop in the number of newly ranking URLs per market was 7.4%
  • Traffic share by device saw an increase for desktop in 2020, which continued into summer 2021 even after many physical establishments had begun to open up again

State of Search

  • International keywords made up 60% of unique search terms
  • Over half of all searches in 2021 were 1-2 words, while almost three quarters of ads shown by Google were 3-5 words

State of Ranking 

  • Volatility across all niches was higher on average in 2021 than it was in 2020
  • Despite this, the average maximum volatility score actually decreased year-on-year

SERP Features 

  • Search Ads at the top of the SERP were down in 2021 versus 2020 on both desktop and mobile
  • Featured Snippets appeared less frequently year-on-year on both types of device
  • Average display levels of the Knowledge Panel feature increased on desktop, but decreased on mobile
  • FAQ markup was far more common on both desktop and mobile in 2021 than in 2020
  • Google was still ignoring title tags and rewriting the SERP title 62.1% of the time

State of eCommerce

  • Organic traffic going to eCommerce sites decreased by 23.2% year-on-year
  • Amazon lost 37.5% of its organic traffic versus 2020, and appeared far less frequently in the Search Ads space across devices

State of Local

  • The overwhelming majority of local listings shown to users were within two miles of the searcher’s location; only 6% of listings were more than 10 miles away

State of Technical SEO

  • Larger sites were more likely to suffer from hreflang issues than smaller ones:

amazon

  • Usage of different forms of structured data varied across our data set, with larger sites more likely to have implemented it

amazon

  • The most common markups across our selected sites were for sitelinks search box and articles

amazon

Part of our analysis focused on the abilities of sites to pass the Core Web Vitals (CWVs) tests. The results indicated a great deal of room for improvement as some of the biggest domains in the world look to start growing again after the pandemic:

amazon

  • As of October 2021, only 32% of URLs passed CWV-related tests with scores for LCP, FID, and CLS on mobile

amazon

  • It was 52% more likely that a URL would pass CWV tests when using field data instead of lab data on mobile

Looking at the data per metric, we saw that:

  • 54% more URLs passed LCP tests when using lab data
  • 9% more URLs passed CLS tests when using lab data
  • 76% fewer URLs passed when TBT was the metric, not FID

How does your site compare to the wider web in 2022? Do these facts and figures fall in line with what you’ve experienced? Are you changing your strategy in 2022 and targeting growth or even a return to stability after the pandemic?

Whatever your plans, they will be bolstered by a fuller understanding of the state of Search today. Read the full report now to equip yourself with both global and industry-specific data to help you on your path. You never know, you might spot a new market opportunity in the process…

TECH NEWS RELATED

Apple iPhone 14 development reportedly behind schedule due to China lockdowns

Apple may be forced to adopt a phased launch approach for the iPhone 14. Nikkei Asia reports the development of at least one Apple iPhone 14 models is behind schedule due to the Covid-19 lockdowns in China. Suppliers are reportedly told to accelerate product development efforts to make up ...

View more: Apple iPhone 14 development reportedly behind schedule due to China lockdowns

Google takes yet another run at ecommerce—and Amazon

ETtechGoogle executive Prabhakar Raghavan recently had an issue with his rose bushes. His wife took a photo of the plants on her phone, uploaded the image to Google, identified the culprit and followed a link for a fungicide. Then she bought it.A seamless transaction that didn’t involve typing into a ...

View more: Google takes yet another run at ecommerce—and Amazon

Apple Car director leaves for Luminar after just six months

Source: Apple What you need to know Apple Car director CJ Moore is leaving the company after just six months. Moore has joined Luminar, a company that makes automotive lidar hardware and software. Moore was formerly of Tesla and had only been at Apple since November. The director of Apple’s ...

View more: Apple Car director leaves for Luminar after just six months

Pokémon Go creator Niantic announces AR mapping and 'real world metaverse'

Source: Niantic What you need to know Niantic held its Lightship Summit on Tuesday. The Pokémon Go creator has this week announced its new location mapping software for AR. It has also taken the covers off a new location-based social media effort called ‘Campfire’. Pokémon Go creator Niantic this week ...

View more: Pokémon Go creator Niantic announces AR mapping and 'real world metaverse'

The SteelSeries Arctis Nova Pro Headphones Promise Premium Everything

SteelSeries SteelSeries just announced the two latest members of its Arctis headset line—the Arctis Nova Pro and the Arctics Nova Pro Wireless—and offers versions compatible with Xbox, PC and PlayStation for each. Both offer a veritable kitchen sink of premium features. “There are defining moments in every industry, and ...

View more: The SteelSeries Arctis Nova Pro Headphones Promise Premium Everything

Oppo F19 and several other Oppo smartphones get Android 12 update

Apart from OnePlus, the companies under the BBK Electronic groups aren’t very fast when it comes to rolling software updates. We’re saying this when even OnePlus can’t be considered super-fast anymore. However, it is still rolling out major updates at a better pace than its sister companies, or its new ...

View more: Oppo F19 and several other Oppo smartphones get Android 12 update

Build 2022: Microsoft Adds Linux XDP Support via Windows for XDP

Microsoft’s new XDP for Windows platform finally sees the company contribute to the Linux XDP high-performance networking project.

View more: Build 2022: Microsoft Adds Linux XDP Support via Windows for XDP

Lexar Introduce the SL660 BLAZE, a Seriously Fast Portable SSD for Gaming

PRESS RELEASESan Jose ,USA, May 25th, 2021 — Lexar, a leading global brand of flash memory solutions, is proud to announce the new Lexar® SL660 BLAZE Gaming Portable SSD. The new drive offers gamers and creatives the latest USB 3.2 Gen2x2 technology and blazing-fast NVMe performance with speeds up to ...

View more: Lexar Introduce the SL660 BLAZE, a Seriously Fast Portable SSD for Gaming

How to set alarms on iPhone or iPad

This Netflix animated short is one of the best titles of 2022

What we know about the Uvalde elementary school massacre

Darknet market Versus shuts down after hacker leaks security flaw

Electric mobility is hot, but its lithium-ion batteries are burning

Computer scientists suggest research integrity could be at risk due to AI generated imagery

Fast-breeding sea urchin provides new model for genetic research

5G set to speed up news delivery, improve quality of content: Anurag Thakur

The New Motorola Razr 3 Foldable Looks Better In Leaked Video

50 Video Games You Can Replay Forever

IKEA’s Upcoming Matter Hub Could Solve Its Smart Home Woes

Understanding how MFA works for you, and how it doesn’t

OTHER TECH NEWS

Top Car News Car News